| Papers [257-272] of 332 :: [Page 17 of 21] | | Go to page : <— 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 —> | |
|
|
The Tunisian Tourism Industry, 2002.
A look at the impact of the tourism industry on the economy and social system of Tunisia.
1,650 words (approx. 6.6 pages), 3 sources, AU$ 77.95
»
Click here to show/hide summary
Abstract
This essay will discuss the impact of the tourism industry upon the economy and social system of one country of the region, Tunisia. It will be argued that the possibilities and the problems of this nation's industry mirror, in many respects, that of the region as a whole. However, Tunisia's exceptionally well-regulated tourism industry can also serve as an example to other nations of the regions of how to successfully develop and manage a sensitive industry in a region marked by social and political turmoil.
| |
|
Ecotourism: Problems in Its Meaning and Practice, 2002.
Discusses the meaning of ecotourism and the differences in authentic ecotourism and the development of a new, false type of ecotourism.
1,150 words (approx. 4.6 pages), 5 sources, AU$ 55.95
»
Click here to show/hide summary
Abstract
This paper discusses the meaning of ecotourism, along with the difference between real or authentic ecotourism versus a new false type of ecotourism. Real ecotourism is concerned with the planet's well-being.
| |
|
Charleston, South Carolina, 2002.
This paper presents the history and tourist information about Charleston, South Carolina.
1,900 words (approx. 7.6 pages), 5 sources, AU$ 88.95
»
Click here to show/hide summary
Abstract
This paper discusses Charleston, South Carolina, situated on a narrow, low-lying peninsula between the Ashley and Cooper Rivers at the head of a broad bay leading to the Atlantic Ocean. The author points out that Charleston combines the beauty of a scenic harbor and pristine beaches with fine restaurants and shopping, world-class golf and plenty for history buffs to explore.
| |
|
"Marketing Places", 2002.
This paper reviews the book by Kotler, Philip and Donald H Haider and Irving Rein "Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations" The Free Press NY: 1993.
2,400 words (approx. 9.6 pages), 4 sources, AU$ 111.95
»
Click here to show/hide summary
Abstract
This paper discusses that the particular nature of marketing places as opposed to products. The author focuses on issues raised by the text and refutes the assertion that places are in crisis. The paper investigates the role of popular perception and tourism.
| |
|
Samsung Everland, 2002.
This paper is a cade study of Samsung Everland , a South Korean amusement park.
2,400 words (approx. 9.6 pages), 23 sources, AU$ 111.95
»
Click here to show/hide summary
Abstract
This paper examines the present problem of this South Korean amusement park eapecially in the are of servie quality manangement. The author points out that the new managers noted that there was a lack of women in the organization and of people with a service background.
| |
|
Foucault, De Beauvoir and Sexuality, 2002.
Discusses and compares how French philosopher, Michel Foucalt and French feminist author, Simond de Beauvoir viewed sexuality and the politicization of the body.
1,150 words (approx. 4.6 pages), 3 sources, AU$ 55.95
»
Click here to show/hide summary
Abstract
French philosopher Michel Foucault and French writer Simone de Beauvoir were both interested in how sexuality and the body had become the sites of power and politics in Western society. Both focused on the socially imposed structures that objectified sexual identity and gender differences. Foucault became interested in the language that was used by elites to objectify sexuality. Thus, he was more focused on the elites that appointed themselves as the arbiters of what was "normal" and "abnormal" in sexuality. De Beauvoir, meanwhile, was interested in how elites shaped sexuality to the disadvantage of women.
| |
|
Ecotourism, 2002.
Questions whether this new form of tourism is good or bad for the ecology.
3,650 words (approx. 14.6 pages), 21 sources, AU$ 167.95
»
Click here to show/hide summary
Abstract
Ecotourism is widely recognized as the fastest growing segment of the tourism industry. It purports to raise ecological awareness while conserving the natural environment. However, in practice, its impacts are broader and often deleterious. This case examines the inevitable conflict between profits and preservation. It also makes a series of recommendations to improve the environmental and socio-economic consequences of ecotourism.
| |
|
Multi-Task Restaurant, 2002.
Can a restaurant offer security and hospitality at the same time?
1,150 words (approx. 4.6 pages), 5 sources, AU$ 55.95
»
Click here to show/hide summary
Abstract
A paper answering the question of whether a restaurant can offer security and hospitality at the same time.
| |
|
Lonely Planet Publications, 2002.
This paper is a business and industry assessment of Lonely Planet Publications which publishes tour books for value-seeking tourists.
5,340 words (approx. 21.4 pages), 1 source, MLA, AU$ 164.95
»
Click here to show/hide summary
Abstract
This paper states that Lonely Planet Publications is a highly successful organization that has successfully grown and developed in a niche market providing high quality and highly factual travel information on a global basis. The author believes that the company has a very solid reputation and wishes to continue its growth without sacrificing the internal culture that has been a cornerstone of its success. The author underscores that both the Five Forces and Strategic Group Models de-emphasize the role of innovation and the significance of individual company differences while overemphasizing the importance of industry and strategic group structure as determinants of company profit rates; therefore, in analyzing Lonely Planet specifically, this can lead to dangerously erroneous conclusions.
Table of Contents
Executive Summary
Introduction/Opportunity Statement
Opportunity
Situation Analysis
SWOT Analysis
Threats
Industry and Competition Analysis
Competition
Approach
Potential Competitors
Rivalry Among Established Companies
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products
Role of the Macro environment
Strategic Groups within Industries Model
Limitations of the Five Forces and Strategic Group Models
Company Analysis
Mission
Business Operations
Business Level Strategy
Structure
Leadership
Stakeholder Analysis
Problems Identified
Alternative Options
Reasons for Rejecting Other Options
Recommended Option
RE: Maintaining Growth
RE: Sales and Inventory Control System and Better Information
RE: Lots of Things Happening
From the Paper
"Lonely Planet, for the most part, was protected against these industry trends and really leveraged the travel market niche by providing readers with highly factual (and highly accurate) information. They did not try to compete on an entertainment level, nor did they go out of their way to endorse outside products, go overboard on advertising, or any other approach that would de-focus the message they were trying to convey?Lonely Planet is about providing factual and highly accurate information to the traveler. Many readers were know to tear out pages perceived to be of little value, to ?skin down? the book and make it lighter, smaller, more easily packable. By catering to this market niche, they were able also to make themselves more resilient to the effects of recession."
| |
|
Gambling, 2003.
The paper examines the positive and negative functions of gambling.
2,025 words (approx. 8.1 pages), 15 sources, MLA, AU$ 80.95
»
Click here to show/hide summary
Abstract
The paper emphasizes the important role gambling can play in society, both in the economic and business sectors as well as in the charitable and community fields. The paper then contrasts this with the problems that compulsive gambling can lead to, such as crime and social dysfunction. The paper concludes by stressing the need to strike a balance in order to obtain the advantages of gambling, but evade its harmful impacts.
From the Paper
"Many people see gambling as an evil, as Thorstein Veblen stated that gambling is "a hindrance to the highest industrial efficiency of the aggregate in any community where it prevails" and concluded that "it should be seen as destructive in an industrial society" (Veblen, 1899 cited in Campell, Felicia,1976). On the other hand, some people think that "gambling makes up a major portion of the economy, show that, by and large, gambling is beneficial to the gambler and increases rather than decreases his efficiency and productivity" (Campell, Felicia, 1976).
| |
|
UCLA Fowler Museum of Cultural History, 2002.
This paper describes a visit to the UCLA Fowler Museum of Cultural History highlighting a show entitled "Music in the Life of Africa".
1,755 words (approx. 7.0 pages), 1 source, AU$ 70.95
»
Click here to show/hide summary
Abstract
This paper explains that the Fowler is a museum of culture rather than an art museum, and therefore it concentrates on the way culture is manifested by different peoples around the world. The author points out that the Fowler Museum is in a relatively new building on the north end of the campus of UCLA, but getting to the museum and close-parking areas are problems. This paper explains that the display of the artifacts in this museum differs from that in many museums; the visitor is not so separated from the objects being shown, but rather most objects rest on low platforms no more than a foot or so off the ground. The paper includes details of the "Music in the Life of Africa" exhibition.
From the Paper
"Two of the current exhibits emphasize a continuing concern with how a culture makes use of its waste in artistic expression with shows on how certain materials are recycled for use in artworks. A second show has a similar theme but is more particularized as it shows "Muffler Men," or human figures made from discarded mufflers, usually by mechanics who then place these figures outside their businesses as advertising to show passersby what kind of business is conducted inside. Many of these figures are very creative. One service station shown in a photograph has eight or nine such figures outside and on its roof. Some of the figures are playing musical instruments, also made from old mufflers and other automobile parts no longer needed. The figures are usually painted, and they resemble nothing so much as robots in an old science fiction movie."
| |
|
Relationship Marketing and the Tourism Industry, 2002.
This paper discusses the principles, techniques, benefits and limiting factors associated with relationship marketing (RM) as applied to the tourism industry.
2,215 words (approx. 8.9 pages), 13 sources, APA, AU$ 85.95
»
Click here to show/hide summary
Abstract
This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm?s long-range planning.
From the Paper
"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that ?the cost of gaining a new customer is falling through the use of the internet, global players and large market shares? (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it?s potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the ?trips? on offer (at a mere ?150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."
| |
|
Walt Disney?s Theme Parks, 2002.
A discussion of the history and operations behind the Walt Disney Theme Parks with an emphasis on Paris.
1,188 words (approx. 4.8 pages), 5 sources, MLA, AU$ 50.95
»
Click here to show/hide summary
Abstract
This paper examines Walt Disney's amusement parks which began in the middle of some Southern California orange groves in 1955 and which changed the way that Americans and the world viewed such entertainment. It analyzes how Disney successfully marketed Disneyland as a unique entertainment experience and made his theme park world-famous which led to other theme parks opening in Florida, Tokyo and Paris. It looks at how the company also operates resorts at each of the theme park sites (with the exception of Tokyo) and is a major supplier of entertainment content (television programs, filmed entertainment, audio/video tapes and Internet content). The paper considers the international theme park operations of the company, with a particular emphasis on the company's operations in Paris.
From the Paper
"Walt Disney recognized the power of television and began using tie-ins between television programs and his theme park from the beginning. The Wonderful World of Disney provided television audiences not only with entertainment programs, but also with a direct link to the company that produced them. The company also benefits from its studio operations since it is able to provide promotions for its theme parks on videos and in its productions. Movies can also be run on television, adding to the high presence and brand recognition that is associated with the organization and its products."
| |
|
Savannah, Georgia, 2002.
An assessment of the economy and history of Savannah, Georgia.
2,345 words (approx. 9.4 pages), 5 sources, MLA, AU$ 90.95
»
Click here to show/hide summary
Abstract
Savannah, Georgia is a city rich in tradition, Southern charm, and old-fashioned hospitality. Since British General James Oglethorpe landed on the historic bluff in 1733 to establish America?s 13th colony, Savannah has established itself as one of the nation?s most distinctive cities. This paper outlines the history of Savannah, including the city?s unique design and its ornate historic district. The historic district has established the identity of Savannah as a town of grace and allure. This paper analyzes the role of the historic district in creating the economy of Savannah, as well as delves into tourism?s effects on the economy of present day Savannah.
From the Paper
"The colony would see a generation of peace where Savannah flourished on the world scene as a cosmopolitan city. Soon, farmers discovered that Savannah's soil was rich, and the climate was favorable for the cultivation of cotton and rice. Eli Whitney?s invention of the cotton gin in 1793, made cotton a profitable and affordable crop. Plantations and slavery became highly profitable systems for whites in the neighboring Low country of South Carolina; therefore, Georgia, the last free colony, legalized slavery. The trans-Atlantic slave trade would bring millions of Africans to the America's with many passing through the port of Savannah forming the Gullah culture of the Atlantic coastal communities in Georgia and South Carolina."
| |
|
Visiting Chinatown, 2002.
This paper describes visiting Chinatown in Los Angeles, California.
1,555 words (approx. 6.2 pages), 2 sources, MLA, AU$ 64.95
»
Click here to show/hide summary
Abstract
This paper explains that there is a region called Chinatown in many major American cities, a region where Chinese immigrants have gathered together and opened businesses in such numbers that they have created a small version of their home in China. The author states that the Los Angeles's version of Chinatown is not very large, not as large as the Chinatowns in San Francisco and New York. The author believes that visitors who come to the Chinatown region often will get more of the flavor of Chinese culture than casual visitors because there are many celebrations scheduled during the year.
From the Paper
"One can approach Chinatown from the Sunset Boulevard (recently changed along here to West Cesar E. Chavez Avenue) side, more or less across from Olvera Street and not far from the downtown railroad station and the main Post Office. The visitor enters a different world, with shops that have different goods than are found in other parts of the city, buildings with a different kind of design, and many more Chinese people than are usually found in other parts of the city. The shops contain many Chinese-designed goods, including colorful fans, scarves, holders for incense, products made from bamboo and teakwood, finely painted silks, and carved figures of people and animals. The food shops contain packages with Chinese lettering and containing foods with which most people may not be familiar, or may not have seen outside of a Chinese restaurant."
| |
|
Information Systems in the Tourism Industry, 2000.
This paper examines how the tourism industry is turning to technology to build relationships and loyalty with their customers. This paper focuses on three areas: 1) database marketing 2) use of internet and email and 3) emerging trends.
1,043 words (approx. 4.2 pages), 12 sources, MLA, AU$ 45.95
»
Click here to show/hide summary
Abstract
The report focuses on three items and their impact on the tourism industry. First, how database and loyalty marketing has helped relationship marketing. Second, how Internet and email has affected how customers search for information and purchase. Third, best practices and trends used by companies to gain a competitive advantage in their industry.
From the Paper
"Information systems are helping businesses better target their marketing efforts by storing information from customers received from surveys, invoice information, forms and contest giveaways. This allows Managers to execute complex communications programs that reinforce their name and build brand loyalty. Business owners know that to stay in business, some customers have to become repeat and loyal customers. According to an article in Ecom World (Shelton, 1999), customer loyalty is critical for three reasons:
1. Loyal, repeat customers cost less in marketing, support and advertising
2. Positive word-of-mouth from loyal customers brings new customers
3. Customers that have a poor experience will tell others."
|
|
|
