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British Airways (BA), 2004.
This paper discusses British Airways as compared to its competitors, Air France and Ryanair.
2,045 words (approx. 8.2 pages), 16 sources, MLA, AU$ 80.95
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Abstract
This paper explains that, with a dominant position at London's Heathrow, Europe's busiest airport, BA enjoys a powerful franchise; but BA's cost-cutting, downsizing strategy has caused it to lose its leadership position in both the European and global markets. The author points out that the two segments of the market important to BA, transatlantic flights and business travel, have been particularly hit; compounding the problem is that British Airway's most important partner in the One World alliance of carriers, American Airlines, is in deep trouble. The paper states that BA?s response to competition from Ryanair has been poor because, despite projections that the low-cost carriers were expected to grow by thirty percent a year, BA sold its no-frills carrier, Go, in 2001 and put its marketing budget behind winning premium class passengers.
Table of Contents
Changes in the Business Environment
The Operations of BA, Air France and Ryanair
BA Marketing strategies (Segmentation, Targeting and Positioning)
Marketing Mix Comparison: BA, Air France and Ryanair
Change in Critical Success Factors for BA
BA?s Response to Ryanair
From the Paper
"With triple the costs of Ryanair, BA had relied on premium business travelers and transatlantic flights to absorb its expensive operations. And, it had not encountered meaningful competition from no-frills airlines. Therefore, the real critical factors for BA?s success were first-rate service and ample capacity across a large portfolio of destinations. As the market turned south because of a variety of issues such as economic recession, disease and terrorism, BA was ill prepared to readily streamline its operations and change its marketing strategy."
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An Analysis of Modern Aviation Safety Issues, 2001.
A comprehensive examination of the human factors and the hardware involved in ensuring safe air travel today.
10,536 words (approx. 42.1 pages), 21 sources, APA, AU$ 262.95
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Abstract
There is no question that safety measures substantially contribute to the cost of purchasing an aircraft, but the cost of safety only begins with the purchase price. Further costs are incurred in performing, logging, and storing records of maintenance procedures and routine safety inspections. This paper explains, however, that it is not possible to gauge the worth of a human life in terms of dollars, and those trusting their lives to experienced pilots and proven aircraft need to be assured that their choice to fly was a prudent one. This research shows that the effects of deregulation have created an enormous increase in air travel, as well as private ownership of aircraft. The aviation industry continues to demonstrate significant progress in achieving better safety records and enjoys an enviable safety reputation. This paper provides a review of the literature to examine the human factors as well as the hardware involved in ensuring safe air travel, followed by a description of the research methodology used. The results of the research are followed by a discussion of the issues identified and the conclusions reached as a result. The research project recommendations conclude the paper.
Acknowledgements
Abstract
List of Tables
List of Figures
Chapter
I Introduction
II Review of Relevant Literature and Research.
III. Research Methodology.
Research Technique
Research Design
Survey Population
Sources of Data
The Data Gathering Instrument
Pilot Study
Pretest
Distribution Method
Reliability
Validity
Treatment of Data and Procedures
IV. Results
V. Discussion
VI. Conclusions
VII. Recommendations
References
Appendixes
From the Paper
"The first successful airplane flights did not take place until 1903. Yet today, airplanes affect the lives of people almost everywhere. Giant airliners carry passengers and cargo between the world's major cities in a matter of hours. Planes and helicopters rush medicine and other supplies to the farthest islands and deepest jungles. Farmers use airplanes to seed fields, count livestock, and spray crops. Aviation has also changed the way nations make war. Modern warfare depends on the instant striking power of jet fighters and bombers and the rapid supply capabilities of jet transports. Helicopters and other special aircraft have also been important in military aviation over the last 40 years. Hundreds of thousands of airplanes are used throughout the world. They range from small planes with room for only a pilot to enormous jumbo jets, which can carry hundreds of passengers. To produce and operate all these airplanes requires the skills of millions of workers in many countries--from the engineers who design the planes to the mechanics and pilots who service and fly them. Many government agencies also work to make flying safer and more dependable. All these activities together make up the aviation industry. The industry's two major branches are the manufacture of aircraft and aircraft components, such as engines, and the operation of airlines. The manufacture of aircraft, together with the manufacture of spacecraft, missiles, and related electronic equipment, is often called the aerospace industry."
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Aviation Containerization, 2004.
A review of two air cargo-related articles and discussion on the advantages and disadvantages of the containerization aspects of air cargo.
816 words (approx. 3.3 pages), 2 sources, MLA, AU$ 36.95
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Abstract
This paper critiques two air cargo related articles, "Best and the Brightest" by William DeCota, and "U.S. Federal Aviation Administration (FAA) Approves Telair International Blast-Resistant Baggage Container" by Teleflex Incorporated. It looks at how the first article argues that containers have helped the air cargo industry grow, and the second article discusses new container technology. It explores how, although the aviation industry is very well-known for transporting people, the air cargo service is becoming more attractive to shippers as aircraft?s capacity, frequency of lifts, handling facilities, and number of service locations increases.
From the Paper
"Containerization protected the cargo on both the ground and while in flight from things like shift damage, theft, and weather. But, because containers put the entire cargo in one centralized canister, containerization actually made it easier for thieves to steal an entire cargo as opposed to if the shipment were split and most container damage occurs because of overcrowded conditions that force cargo to be stacked above recommended heights or re-positioned frequently. Nonetheless, the industry has been able to standardize air cargo and from the invention of containers the cargo industry has grown."
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Technology in the Airline Industry, 2004.
An examination of the success of the new airlines like JetBlue and other smaller carriers due to the advancement in technology.
2,053 words (approx. 8.2 pages), 19 sources, APA, AU$ 80.95
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Abstract
This report focuses on how newer, smaller, and more technologically advanced airlines like JetBlue are fulfilling their mission in providing outstanding customer service. Weaknesses in the airline industry have become more than apparent. Moving into the 21st century, commercial aviation has been in a steady decline. The paper shows that the major airlines might have felt as though the new, low-cost carriers were just a passing fad and that, by comparison, the major airlines would continue to offer a superior service. The papers shows, however, that smaller carriers such as JetBlue have demonstrated that they can operate more efficiently and be more cost-effective by having the latest technology in their business model, information and infrastructure systems, airplanes, and terminals.
From the Paper
"Furthermore, convenience has been declining of late; congestion and flight delays reached record levels before September 11, and the additional security measures now in place have added further difficulties for travelers.? (Costa, Harned, & Lundquist, 2002) Through all of the current turmoil in the industry, smaller commercial carriers have become the epitome of success. Southwest and JetBlue for example have been consistently turning a profit and consumers have confirmed their support for the brand names."
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United Airlines, 2004.
This paper is an analysis of United Airlines?s strategic position, given that the company is in Chapter 11 bankruptcy, filed in December, 2002.
1,925 words (approx. 7.7 pages), 7 sources, MLA, AU$ 76.95
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Abstract
This paper explains that United?s mission and objectives are far too generic to service brands as a whole and, to that extent, need reviewing in order for United?s mission to lead to the corporation developing a unique, relevant culture and business approach. The author believes that, judging from the airline?s performance in the areas of on-time performance and its success in restructuring and adapting to the changing environment, it can be assumed that United?s management is acting responsibly and ethically. The paper concludes that, for United to resolve its financial problems, it is critical that employees understand the importance of the current, imperative need to reduce costs aggressively across all of the airline functions. Table.
Table of Contents
Current Situation: Current Performance
Current Situation: Strategic Posture
Corporate Governance: Board of Directors
Top Management
Situational Analysis
Review of Mission & Objectives
Strategic Alternatives and Recommended Strategy
From the Paper
"United?s top management comprises of people with varying industry backgrounds and expertise, including obviously aviation. The Chairman, President & CEO, Glenn Tilton is a recent appointee having previously served as Vice Chairman of the board of directors of Chevron Texaco. He is supported by a group of Vice Presidents heading functions such as Finance, Strategy, Operations, Customer, Onboard Services, Worldwide Sales and Alliances, Airport Operations, Maintenance & Engineering, Corporate & Government Affairs etc. People with relevant background skills and experience who are closely involved in the business planning and strategic development process of the airline characterize the top management."
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The Etymology of "Pilot", 2004.
Thorough investigation of the etymology of the word "pilot".
1,573 words (approx. 6.3 pages), 4 sources, MLA, AU$ 64.95
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Abstract
This paper presents a thorough explanation of the origins and development of the word "pilot".
From the Paper
"A word predating aviation potentially by thousands of years, ?pilot? currently connotes the operator of an aircraft. For example, the American Heritage Dictionary defines pilot as ?one who operates or is licensed to operate an aircraft in flight.? All modern English dictionaries, from the Oxford English to the Merriam-Webster to the Gage Canadian, cite aircraft in the first and primary definition of the word pilot, at least in its form as a noun. Pilot is most commonly used as a noun, to denote a person who operates a craft; when the word is used as a transitive verb its meaning tends to be more general. Like many words in the English language, pilot can be traced to more than one linguistic origin: its closest relative seems to be the French word ?pilote,? which itself derives from the Italian word ?pilota.? "
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Aircraft in World War I, 2004.
This paper describes the introduction of aircraft into the conduct of war during World War I.
1,410 words (approx. 5.6 pages), 4 sources, APA, AU$ 58.95
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Abstract
This paper discusses that German aircraft began consistently bombing England, thus changing the way war was fought. The author points out that, in 1911, although America had what was considered the world?s first air force, it only consisted of one plane and one pilot. The paper relates that, at the beginning, airplanes shot at each other with rifles; the addition of machine guns mounted on the topmost wing added another dimension.
From the Paper
"Airwar offered the hope of ending this nonproductive ground battles by carrying the offensive to the enemy territory. Aircraft could readily cross the lines of trenches and hit Germany?s vital centers, including their industry, population, and military forces. aircraft could strike targets that would have a significant effect on the fielded armies, their supplies and armaments. This helped improve morale as well as push the Allies closer to an eventual win."
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American Airlines, 2004.
This paper gives a brief summary of the history of American Airlines and the benefits it provides frequent flyers and VIPs.
1,025 words (approx. 4.1 pages), 6 sources, MLA, AU$ 45.95
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Abstract
This paper explains that American Airlines has always been one step ahead in its marketing and gimmick techniques. It mentions that American Airlines was the first airline to offer a VIP lounge service and discusses the VIP AAdvantage service in detail.
From the Paper
"Originally the aviation industry had very few strong advocates, and C.R. Smith wanted to do something to show his appreciation, so he created the ?Admirals? Club? which was for those individuals and friends of the airline that he called ?Admirals?. Not long after, other airlines followed suit, and nowadays the Admirals? Club allows membership for anyone over the age of 18 and varying on their frequent flyer, AAdvantage status."
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John Glenn, Jr., 2004.
This paper explores John Glenn?s extraordinary life, which has made him an American icon.
815 words (approx. 3.3 pages), 3 sources, MLA, AU$ 36.95
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Abstract
This paper explains that John Glenn was a much-decorated World War II and the Korean War soldier and combat pilot, a test pilot, the first American to go into orbit, a successful corporate executive, and a four-time elected senator. The author points out that, despite the astonishing range of his achievements, John is a down-to-earth guy and a family man, who has lived a very normal life. The paper concludes that Glenn?s unique legacy consists of the best of small town values, encompassing devotion, courage, integrity, and honor that will remain a source of powerful inspiration in an age when such qualities are very rarely found.
Table of Contents
Birth
Childhood/ Education
Adulthood/Career
Legacy
From the Paper
"In the wake of Japan?s attack on the Pearl Harbor in 1942, Glenn joined the Naval Aviation Cadet Program and became a Marine pilot. He flew 59 combat missions in the South Pacific during Word War II (1939-45) and another 63 missions during the Korean War (1950-53), having specifically asked to be assigned combat duty. For his record total of 149 successful missions during the two wars, he was decorated a number of times, and received the Distinguished Flying Cross six times."
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Three Fighters, 2003.
A report on three aircraft fighters in the U.S. Air Force, the F/A-18 Hornet, the F-15 Eagle, and the F-4 Phantom.
1,150 words (approx. 4.6 pages), 7 sources, MLA, AU$ 49.95
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Abstract
The United States has a fleet of fighter planes, which makes its air force one of the best in the world. This paper is a summary of facts surrounding the history and capabilities of three of the finest fighters in the U.S. Air Force, namely, the F/A-18 Hornet, the F-4 Phantom, and the F-15 Eagle. The paper includes pictures and diagrams of all three aircraft.
From the Paper
"The F-15 Eagle has a variety of weaponry; these include everything from 6 barrel cannon with 140 rounds of ammunition to air-to-air missiles. A multimission avionic system sets the F-15 apart from other aircrafts. It includes a head up display, advanced radar, inertial navigation system, instrument landing system, ultra-high frequency communication, flight instruments, and a tactical navigation system."
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The Airline Industry and British Airways, 2004.
An overview of marketing strategies in the airline industry and British Airways.
4,848 words (approx. 19.4 pages), 14 sources, MLA, AU$ 154.95
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Abstract
This paper presents an analysis of the global airline industry and environmental factors affecting the airlines of today. It examines the marketing practices of airline companies focusing on those of British Airways. It also proposes the development of a marketing plan in order to advise British Airways for future development.
Outline
Introduction
The Airline Industry
EU Enlargement
Industry Factors
Marketing Plan
Positioning
Product
Place
Price
Promotion
Conclusion
From the Paper
"Firstly all airlines have to contend with factors in the micro environment. This includes an airline's competitors. Marketers, as well as adapting to the needs of target customers must also position their service strongly against what a competitor has to offer. An airline's pricing strategy and flexibility for example are important factors in determining whether a customer will fly with an airline or its competitor. A recent problem of the major airlines such as BA is the development of low-cost carriers such as RyanAir. They are playing an increasing role in commercial aviation accounting for more than 30 million passengers annually outside the US."
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| Essay # 49674 |
temporarily unavailable
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Human Error in Airlines, 2004.
An analysis of how aviation disasters can be attributed to human error as opposed to mechanical fault.
2,413 words (approx. 9.7 pages), 13 sources, MLA, AU$ 91.95
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Abstract
This paper examines how, during the early years of aviation, airline accidents were almost always blamed on mechanical fault or weather and how this theory began changing in World War II when the cost of human error proved unacceptable. It looks at how the discipline of human factors has developed as the science of understanding and reducing human error and accidents. It examines the main causes of human error in the aviation industry and analyzes strategies for reducing pilot-error aviation accidents.
From the Paper
"Human factor specialists have not only researched and compiled data on the number of accidents. They have also established that specific factors will significantly increase the possibility of human error. One of the top reasons in pilot errors is controlled flight in terrain (CFIT). CFIT takes place when a crew unintentionally, and usually without prior awareness, flies an airworthy craft into terrain, obstacles or water. Although this accident can occur during most phases of flight, CFIT more commonly happens during the approach-and-landing phase, which begins when the aircraft descends below 5,000 feet above ground level (AGL) with the intention to conduct an approach and ends when the landing is complete or the flight crew flies the aircraft above 5,000 feet AGL in route to another airport."
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Computers in Space Science, 2004.
A look at the use of computers in the advancement of space technology.
1,508 words (approx. 6.0 pages), 6 sources, MLA, AU$ 61.95
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Abstract
This paper discusses the topic of the use of computers in space science. Specifically, it looks at the roles computers have in current space technology and how they have effected the lives of everyone in the world. It shows how, before large-scale computing was developed, the technologies necessary to design, build, and maintain a space program simply did not exist and how computers have made it possible to explore the moon, stars, and beyond. It also looks at how computer technologies used in space have also created a vast wealth of technologies that have trickled down into everyday living, which include virtual reality technology, advanced computer keyboards, customer service software, and database management systems.
From the Paper
"Computers play an integral role in the science of space, and without them most of modern space exploration would not be possible. As the NASA report, "Computers at NASA" states, "Since the 1950?s, the computer has been the main tool that has enabled scientists and engineers to visualize the next frontier and then make it a reality" (NASA). NASA employs literally thousands of computers throughout the world to monitor, design, and assimilate space technologies, from the space shuttle, to numerous satellites in orbit around Earth and the various deep space exploration missions. NASA owns the fastest supercomputer in the world -- the Cray Y-MP C90, located at NASA?s Ames Research Center, Mountain View, Calif., and the Cray is just one of many supercomputers online at NASA. "
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The Columbia Space Shuttle Disaster, 2004.
A review of the "Columbia Accident Investigation Board Report" on the space shuttle disaster.
1,216 words (approx. 4.9 pages), 1 source, MLA, AU$ 51.95
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Abstract
This paper analyzes Chapters 6 and 7 of the "Columbia Accident Investigation Board Report". Specifically, it discusses the issues that surfaceed about NASA and its organization and answers the question: If you were designing a new organization to change the core processes what would be your priorities for change? It examines how the National Air and Space Agency (NASA) ultimately is a business organization, just like any other, and how it faces the same funding issues, internal power struggles, and management concerns that any other business faces.
From the Paper
"The need for change in the organization is clear, and the priorities need to be established and followed. Clearly, the first priority should be either a general housecleaning in management, or at least a re-evaluation of the current management mission, and how it must contribute to change and safety, rather than deadlines and appearances. The second priority must be communication, because the communication streams are flawed, and it seems some staff are afraid to communicate concerns or problems. It also seems budgetary concerns are also a major issue with NASA. These concerns must be addressed, but they should never come ahead of Shuttle safety, and it seems from the start, they have."
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The Aviation Industry, 2004.
This paper discusses the FAA's specific guidelines and regulations concerning height requirements for structures that may obstruct airways and the winter operation of airports.
985 words (approx. 3.9 pages), 1 source, MLA, AU$ 43.95
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Abstract
This paper explains that the FAA regulations strive to protect not only air travelers, but also the staff of airlines and airports. The author reports that the height restrictions and regulations are outlined in the Federal Aviation Regulation Part 77, which specifies that the FAA regional office should receive a supplemental notice at least 48 hours prior to the beginning of all construction or alterations that require notification by the sponsor to the Administrator. The paper describes that the FAA initiated the Advisory Circular (AC) 150/5200-30A to address Winter Operation of Airports by outlining a number of safety requirements, which include snow, ice, and slush.
Table of Contents
Introduction
Height Restrictions
Winter Operations
Conclusion
From the Paper
"It is not a requirement for the Administrator to be notified when the construction or alteration ?would be shielded by existing structures of a permanent and substantial character or by natural terrain or topographic features of equal or greater height, and would be located in the congested area of a city, town, or settlement where it is evident beyond all reasonable doubt that the structure so shielded will not adversely affect safety in air navigation." The Administrator does not have to be notified if an antenna structure is not more that 20 feet, unless it effects another antenna structure by increasing its height. Any ?air navigation facility, airport visual approach or landing aid, aircraft arresting device or meteorological device."
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