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Canon's Marketing Battle with Xerox, 2007.
This paper discusses Canon's marketing strategy to compete with Xerox.
750 words (approx. 3.0 pages), 4 sources, MLA, AU$ 42.95
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Abstract
In this article, the writer explores how Canon "planned" a deliberate, well-conceived marketing strategy that successfully secured market share for the company during the course of its ongoing battle with Xerox. Specifically, this paper looks at the details of the company's marketing plan with an eye towards determining what perceived consumer needs it addresses. In the final analysis, while a number of things may be said about Canon's new, aggressive approach to marketing, the writer maintains that it appears clear that the company has hit upon a strategy that will allow it to revisit its halcyon days of industry dominance.
From the Paper
"Naturally, Canon's general movement towards penetrating into a younger market was only one part of its deliberate effort to gradually attenuate Xerox's position. To wit, in late 2004, Canon's Imaging Systems Group launched a multi-million dollar TV, print and radio ad campaign touting its office equipment as being "user-friendly" in a way that the products of its rivals were (and presumably are) not. The much-ballyhooed "New Day" campaign was highlighted by a "Not Business as Usual" tagline and was the third installment in a multi-pronged marketing blitz that actually began in early 2003. Notably, the "first and second legs" of Canon's long-range marketing campaign emphasized the imaging problems customarily faced by employees in the workplace and Canon's solutions to those problems."
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Museum Anthropology, 2007.
This paper discuses the impact of new technologies on the practice of museum anthropology.
1,610 words (approx. 6.4 pages), 5 sources, MLA, AU$ 84.95
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Abstract
This paper explains that new technologies are impacting the practice of museum anthropology by making possible a more accurate interpretation of what ancient objects are really saying, by removing long-held misconceptions, and by enabling museum anthropologists to get much closer to the real story told by these silent artifacts. The author points out that the invention of photography has made possible different kinds of exhibitions, while the invention of x-rays, combined with sophisticated computer analysis of these x-rays, has made possible a more informed understanding of what exhibit artifacts really mean. The paper relates that archaeologists, anthropologists, engineers, mathematicians and computer scientists are working together at the ancient site of Tiwanaku, Bolivia, to develop a large, subsurface surveying project that will attempt to identify artifacts before they are actually collected.
From the Paper
"Yet this was just the beginning of the ways in which technology would shape and frame the discourses engaged in by museum anthropologists. While the possibility of collections of photographs made possible a particular kind of exhibition, more recent advances have made possible a deeper insight into what the exhibitions actually mean. For example, the Krapina Neanderthal fossil bone collection was found in August, 1899, in caves in Croatia. It has long been thought that the collection was a relic of an ancient group of hominids that died out because they were weaker than other groups."
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| Essay # 99240 |
temporarily unavailable
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Video Game Violence, 2007.
This paper examines the effects of video game violence on children.
1,081 words (approx. 4.3 pages), 9 sources, MLA, AU$ 60.95
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Abstract
The paper explores whether violent video games have a detrimental effect on children and how they cause behavior changes. The paper examines various research studies and concludes with the consensus that violent video games can contribute to violent behavior for some players, notably for young males who play for many hours at a time. The paper also emphasizes, however, that the games are not creating an entire generation of violent people as some have claimed and the degree of effect will differ greatly from one person to another and one group to another.
From the Paper
"Concerns about the effect of media violence on children extends back at least to the beginning of the mass media, with the issue raised with reference to films, radio, television, comic books, and so on. As technology brings new types of media to the fore, the issue shifts to depictions of violence in these new media. Both popular sources and scholarly address this issue, asking in effect how violent video games change children's behavior and make them more violent, assuming that it is believed that this is the case."
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Project Management, Leadership and IT, 2007.
This paper discusses the role of leadership in project management in an information technology environment.
1,433 words (approx. 5.7 pages), 4 sources, MLA, AU$ 76.95
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Abstract
The paper highlights those functions of project management that are applicable to the task of managing information technology jobs. The paper provides a comparison of leadership and management roles. The paper demonstrates the application of project management skills to information technology jobs in the context of real world examples.
Outline:
Introduction
Management and Leadership
The role of the PM in Information Technology
Case Study: Continental Airlines
Conclusion
From the Paper
"On the surface there is a clear distinction between management and leadership. Management is concerned with means of efficiency and competency, and its primary concerns are resource usage for an effective end. It looks at process and works around the margins to fine tune the work until an optimal solution is reached. Leadership, on the other hand, is concerned with ends and goals. Its focus is upon the best way to inspire staff personnel so that they stay on task, strive to do their best, and work cooperatively toward a goal. It looks at the entire process and if decides whether the system in place is one that allows the project to successfully complete its task while staying in line with the values of the organization and providing opportunities for growth for the members of the project team."
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Website Comparison, 2007.
This paper compares two websites from the same industry: www.Dell.com and www.Gateway.com.
1,747 words (approx. 7.0 pages), 7 sources, MLA, AU$ 90.95
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Abstract
This paper reviews two websites from the PC industry, www.Dell.com and www.Gateway.com, and focuses on their adoption of navigational, e-commerce and e-business strategies. The paper compares how each company approaches the concepts of e-commerce and support of online transactions and includes illustrations of both websites. The paper explains that the PC industry was specifically chosen for this analysis due to the depth of e-commerce integration, process best practices and span of automation across the many strategies of attracting, selling and servicing both their consumer and enterprise clients.
Outline:
Executive Summary
Without Integration, e-Commerce Is Not Possible
The Commercial Implications of Content
The Heart of the Customers' Online Experience: Personalization
From the Paper
"Best practices in e-commerce are made possible through the integration of dissimilar and often isolated systems together to form a common foundation by which the many customer-facing processes can be made more efficient. Integration is so critical that for any company to fulfill customized orders there must be links to pricing, production scheduling, inventory operations, and fulfillment. This is a cornerstone of any effective e-commerce program as a result."
"The high level of integration requirements necessary for the Dell business model to consistently deliver product orders on time, in the right configuration, to the right location necessitates a multiple of systems working on synchronization with one another. Figure 1 graphically illustrates the Dell Computer Corporation value chain requirements overlaid to their most critical IT systems. One factor contributing to Dell's success in the market is their ability to align IT resources to value chain requirements, all in support of the company's mission."
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Computer Technology in Aviation Safety, 2007.
A study exploring the impact of computer aided design technology on human factors in aviation safety.
5,092 words (approx. 20.4 pages), 24 sources, MLA, AU$ 204.95
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Abstract
The paper explains that computer aided design (CAD) involves the application of computer technology to the design of the cockpit so that it is more ergonomic and more sensitive to the characteristics of different pilots. The paper relates that, on the whole, CAD technology is an enormous improvement on older aviation design because it allows designers to visualize situations in three-dimensionality throughout the design process. The paper discusses the CAD-based ergonomic analysis programs that allow researchers to create accurate 3-D human models that measure the impact of ergonomics on the safety and reliability of products, equipment and facilities. The paper includes graphs, tables and illustrations.
Outline:
Chapter I: Introduction
Chapter II: Review of Related Literature
Chapter III:Methodology
Chapter IV: Results
Chapter V: Discussion
Chapter VI: Conclusion
Chapter VII: Recommendations
From the Paper
"Aircraft accidents that lead to loss of lives receive the highest level of attention in the aviation industry. There are many different causes for aircraft accidents that occur on an everyday basis in the aviation industry, which range from pilot errors to mechanical challenges. Some of those errors are minor, but others can have devastating effects. Pilot errors can be minimized by utilizing adequate tools and various analyses. Human factors are one of the methods that would improve safety. The term "human factors" has grown drastically, and has become more popular as the commercial aviation industry realized that human errors underlies most aviation accidents and incidents, rather than mechanical failure (Greaber 1999)."
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E-Business at Dell Computer Corporation, 2007.
An analysis of the success of Dell Computer Corporation's unique direct selling model combined with build-to-order manufacturing.
2,751 words (approx. 11.0 pages), 9 sources, MLA, AU$ 132.95
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Abstract
This paper discusses Dell Computer Corporation's vision statement and its mission statement. It describes its unique competitive differentiators and its go-to-market strategies on serving customers through their direct selling model. The paper describes how Dell's unique direct selling model combined with build-to-order manufacturing has made the company so successful in the market.
Table of Contents:
Introduction
Dell's E-Business Analytics Strategy: Foundation for Product Customization
Best Practices in e-business: All about Integration The End Game: Dell's Mass Customization Strategy Conclusion: Analysis and Recommendations of Dell's E-Business Strategies
From the Paper
"- Only after all the integrations are in place, and the state engines created to specifically track the performance of these systems in synchronization with one another should Dell attempt to re-design their website front-end. What is immediately clear from evaluating their website however is that the approach to managing product selections that invoke a rules-based model needs to be changed to be much more efficient,. Dell needs to move away from a rules-based model driving their site to a constraint engine that is faster, more accurate and does not take so long to react to a specific products' definition."
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The Effects of the Internet, 2007.
This paper explores how the Internet changes individual and communal relationships.
3,151 words (approx. 12.6 pages), 13 sources, MLA, AU$ 147.95
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Abstract
This paper reveals that far from the utopian vision of a massive sharing of intellectual insights, the Internet has become balkanized and fragmented, which has led to a marked reduction in collaboration on research and discoveries. The paper also explains that the rise in the corporate use of the Internet has driven up the need to validate someone within any online community, leading to the decrease of trust. The paper discusses the novel "1984" by George Orwell that defines a totalitarian state, dominated by excessive monitoring and control of its citizens. The paper applies this to today's pervasive use of monitoring technologies.
Outline:
Introduction
The Internet's Balkanization and the Quantification of Trust
Quantification of trust
Orwellian Monitoring Strategies in the 21st Century
Conclusion
From the Paper
"As the most ubiquitous, debated and increasingly relied on communication medium ever, the Internet has significantly influenced and impacted the lives of literally millions of people globally. The value judgment of whether the Internet has unified versus fragmented or balkanized communities is a subject of far-ranging debate. The one truth beginning to emerge however that is the Internet has increasingly become a medium that invites the creation of one's own unique voice and perspective being instantly available to millions of others. The meteoric rise of blogs, and with them, the influence of all forms of Consumer Generated Media (CGM) is evidence of how individuals are seeking out their own unique identity online. It is debatable however if these many forms of free speech are leading to more fluid movement of intellectual discoveries, insights and documents."
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Telecommuting, 2007.
This paper explores the merits of a telecommuting initiative in the U.S. Department of Veterans.
2,282 words (approx. 9.1 pages), 10 sources, MLA, AU$ 113.95
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Abstract
The paper discusses the benefits identified from the use of telecommuting, that include productivity gains, reduced turnover and less traffic congestion. The paper examines these issues as they relate to the U.S. workforce and employers in general and the Department of Veterans Affairs in particular. The paper illustrates the potential benefits telecommuting offers for the Department of Veterans Affairs and provides recommendations for implementation of the telecommuting initiative.
Outline:
Executive Summary
Introduction
Review and Discussion
Conclusion
Recommendations
From the Paper
"The Department of Veterans Affairs (VA) has a long and proud legacy based on President Lincoln's Second Inaugural Address to "care for him who shall have borne the battle, his widow and his orphan." To accomplish this mission has required innovative thinking and approaches to the delivery of healthcare services and the introduction of more efficient administrative procedures to address the increasingly complex nature of the VA's mission in the 21st century. One initiative that has proven effective in both the public and private sector in recent years in this regard is telecommuting, or a working arrangement wherein employees work part- or full-time from their homes using existing online communications procedures. Moreover, the infrastructure to immediately integrate telecommuting into the VA's existing employment alternatives is already in place at the VA and the costs of implementation are felt to be very modest compared to the major benefits that can be achieved through this initiative."
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Augmentative and Alternative Communications Systems, 2007.
This paper discusses the benefits of augmentative and alternative communications (AAC) systems.
1,337 words (approx. 5.3 pages), 5 sources, MLA, AU$ 71.95
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Abstract
The paper discusses how augmentative and alternative communications systems have dramatically impacted and enhanced the ability of impaired individuals to function and communicate. The paper describes how these systems replace or augment speech by use of gesture and body language, manual signs, handwriting and communication aids. The paper relates the history and development of AAC systems and focuses on the ways they help those children who cannot verbally communicate.
From the Paper
"Although the majority of individuals take their ability to verbally communicate for granted, this is a disability that millions of individuals suffer from. Individuals with severe communication disorders do not have the luxury of being able to clearly and succinctly communicate with others through speech. This problem has been a persistent one within society and that has only recently been greatly helped by the creation of tools for those with communication disorders."
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Java Technology: Eclipse, 2007.
A step-by-step tutorial on how to install and use the Eclipse platform to create basic Java applications.
2,122 words (approx. 8.5 pages), 4 sources, MLA, AU$ 106.95
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Abstract
The paper relates that Eclipse is an open-source integrated development environment (IDE) developed by IBM for Java, which is primarily used to create Java applications with special emphasis on the user interface. The paper guides the user on how to install and use the Eclipse platform to create basic Java applications. This includes procedures on where to get the application, how to determine the system requirements and how to use Eclipse for simple Java programming tasks. The paper explains that although Eclipse is a multi-platform application that can run on Windows, Linux and Mac OS, this paper focuses on usage with the Windows operating system.
Outline:
Introduction
System Requirements
Installing the Application
Creating an Eclipse Project
Exporting a Java Application
Importing a Java Application
Creating a Graphical Application
From the Paper
"Eclipse is an open-source IDE (integrated development environment) developed by IBM for Java. It is primarily used to create Java applications with special emphasis on the user interface. Using Eclipse, developers can have a user-friendly interface for coding, a WYSIWYG (what-you-see-is-what-you-get) panel where the actual screen output can be seen, and a fully functional debugger. Although it is possible to create Java applications from scratch using any text editor, Eclipse can make a programmer's life much easier. Designing user interface becomes a breeze, syntax checking is done automatically, and monitoring program execution through the debugger makes it faster to troubleshoot erring applications."
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The Printing Industry's Challenges, 2007.
This paper researches the major challenges facing managers of UK commercial lithographic print companies.
5,108 words (approx. 20.4 pages), 8 sources, MLA, AU$ 206.95
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Abstract
This paper reviews literature relating to the issues faced by the printing industry in the UK, focusing on small and medium-size enterprizes (SMEs), in particular. The paper discusses the main challenge of technology and e-business services by showing how the drivers of this industry are e-business applications. The paper looks at how companies must prepare their employees with ICT skills training and employ ICT marketing tools that enable knowledge, information sharing, communication and integration with customers in today's highly networked and digitalized market.
Outline:
Objective
Introduction
New Tools in the Printing Industry
Policy Implications
Discussion
Conclusion
From the Paper
"Today's traditional lithographic print industry, specifically firms that are SMEs are facing new challenges, structural change and implementation of new system processes that must be accounted into the firms' future if the firm expects to compete in today's highly digitalized, networked business world. It was written by Horton (1997) in the work entitled: "The Death of Print - The Global, Digital and Virtual Onslaught on the Traditional Print Industry" that: "the traditional print industry - composed of noisy press, messy inks, hundreds of thousand of impressions, highly skilled craftsmen, and a fearsome independence, is merging with other possible versions of a print business - the computer output business, the design service business, the digital print business, the electronic communication business, the global information business, and the customized service business. As a result the print industry is undergoing a slow and often painful revolution, which will take it into the 21st century just as a part of the global information and communication industry." (Ibid)"
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Technology in the Classroom, 2007.
This paper discusses the benefits and drawbacks of computers in the classroom.
1,924 words (approx. 7.7 pages), 3 sources, MLA, AU$ 98.95
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Abstract
This paper argues that computers should be an aid to learning, but must not be an end in themselves. The paper discusses how they can be very helpful in preparing children for an adult world where technology is only growing in importance, but posits that they must be used only in a way that they actually help children to learn. The paper stresses that computers are incapable of solving a child's problems at home or with friends and peers. The paper concludes that computers can be a powerful tool in the classroom, but they are not replacements for meaningful human instruction and assistance.
From the Paper
"Teaching has changed dramatically in recent years. Gone are the days when teaching consisted solely of writing on the blackboard and reading from textbooks. Today, technology regularly interposes itself between teachers and their students. Computers have invaded the classroom. Pupils complete many of their lessons on computers. They perform research on the Internet. When it comes to learning, many young people appear to rely as much on the computer as on their real-life instructors. But are all of these changes necessarily beneficial?"
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Computers in the School System, 2007.
A research proposal to examine how computers can enhance special education in the New York City public school system.
2,807 words (approx. 11.2 pages), 14 sources, MLA, AU$ 134.95
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Abstract
In this research proposal, the writer notes that computer technology is becoming more widely used in American classrooms today as a means of supporting instruction in the K-12 classroom. The writer maintains that studies have shown that many K-12 teachers do not possess the requisite background and understanding of how these technologies can or should be used, with the result that even when computers are present in the classroom, they may not be used to their maximum effect. To help better understand the challenges and constraints facing K-12 teachers in general and teachers of special needs students in the New York City public schools in particular, this study provides a series of case studies and a critical review of the peer-reviewed and scholarly literature. The writer discusses whether computers can be used to supplement and improve education. The writer then examines the
advantages and disadvantages of using computers to supplement and improve education. Further, the writer discusses whether technology will promote or hamper students with learning disorders and special needs. The writer concludes that the focus of the research remains on identifying what techniques have been proven to work and determining what has not to develop a best practices approach to using computers to help special needs students achieve improved academic outcomes.
Table of Contents:
Introduction
Significance of Study
Rationale of the Study
Research Questions
Preliminary Review of Related Literature
Methodology
From the Paper
"While the use of computers in American society in general and in the public schools in particular has increased in recent years, many of these resources remained underutilized or used inappropriately. For example, researchers have determined that just 25 percent of secondary English teachers, 17 percent of science teachers, 13 percent of social studies teachers, and just 11 percent of math teachers make weekly use of computers in their classrooms. Moreover, even in those instances where computers are used routinely in the classroom, they are not used as the type of tool that can help students better understand sophisticated concepts or visualize concepts in a new ways; instead, the majority of teachers and students currently use technology and more specifically drill-and-practice tools and application software, to automate previous instructional practices."
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Cyber-Terrorism, 2007.
An overview and analysis of the threat posed by cyber-terrorism.
2,627 words (approx. 10.5 pages), 8 sources, MLA, AU$ 127.95
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Abstract
This paper examines how computers can be used as tools by terrorists and how terrorists can target computers and computer networks in acts of terrorism. The paper contends that the information technology revolution has made both public and private sector computer systems and networks more vulnerable to attacks. It also asserts that the increased dependence on computer systems also makes cyber-terrorism a more menacing threat.
Outline:
Introduction
Cyber-Terrorism
The Threat posed by Cyber-Terrorism
Devastating Potential Consequences of Cyber-Terrorism in the Wake of the Information Technology Revolution
Securing the Nation Against Cyber-Terrorism
Conclusion
From the Paper
"According to Theofrastous (2003) the conventional threats associated with attacks to America's IT infrastructure are well-known. However, there are now more sophisticated threats that involve the attacking of the IT infrastructure using unconventional means (Theofrastous 2003). The author points out that from an e-commerce standpoint, the new IT structure involves both business to consumer and business to business contexts (Theofrastous 2003). These contexts have encouraged the establishment of standardization in several important areas including the authentication of electronic transaction and antifraud measures (Theofrastous 2003). "
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