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MTS Allstream: Marketing Analysis, 2007. This paper discusses marketing a consumer product and looks at Manitoba Telecom Service (MTS). 1,473 words (approx. 5.9 pages), 4 sources, APA, AU$ 78.95 »
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Abstract This document discusses MTS Manitoba Telecom Service relative to its product pricing and scheme. The various levels of product characteristics are first established vis-a-vis core, actual and augmented. The other components of a marketing plan are discussed including pricing, promotion and place (distribution). Finally, how these aspects of the company's marketing components have affected business strategy and marketing are examined in detail.
Outline:
Abstract
The Product
Pricing
Channels of Distribution
Promotion
Product Positioning
Buyer Behaviour
Market Research
From the Paper "MTS offers this plan to address that segment of the market that may have a limited or irregular income, such as a student or homemaker and who prefers to purchase anytime minutes upfront. This plan is $25 for every 200 minutes of use regardless of time or weekday. Telusmobility offers a comparable service with somewhat more flexibility. Its Pay & Talk plan can be purchased in various pre-paid card formats such as in $25 or $10 cards for a set amount of pre-paid minutes."
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Technology, Information and Society, 2007. Examines three articles regarding technology's impact on society today:
Neil Postman's "Science and the Story that We Need", V. Mosco and D. Foster's "Cyberspace and the End of Politics" and L. Winner's "Interview with Langdon Winner: Technology as Big M 1,501 words (approx. 6.0 pages), 4 sources, APA, AU$ 80.95 »
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Abstract The paper explores how the development and rise of mass media and mass communication has influenced our society. The paper looks at three texts that examine the promises, claims and the future of technology and information. This includes "Science and the Story that We Need" by Neil Postman, "Cyberspace and the End of Politics" by V. Mosco and D. Foster and "Interview with Langdon Winner: Technology as Big Magic and other Myths" by L. Winner. The paper compares these texts and argues that Winner's argument is most convincing, as he examines broader issues and potential problems that we may face in the future.
From the Paper "Neil Postman in his article "Science and the Story That We Need" claims that the technological advancements have solved the problem of information scarcity and the speed by which the information is exchanged. Our present technological level has managed to defeat the barriers of space, time and form. Indeed we all are aware how much the technological breakthroughs and media put emphasis on the speed and amount of information delivered. For example, the commercials for high speed Internet, for new computers, newspapers, TV news etc. are all based on the speed and amount of information delivered. However, Postman notes that this has created a new problem in that "our technological ingenuity transformed information into a form of garbage, and ourselves into garbage collectors." (Postman, 1997)"
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Internet Protocol, 2007. This paper discusses the Internet protocol (IP) of the past, present and future. 1,184 words (approx. 4.7 pages), 5 sources, APA, AU$ 65.95 »
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Abstract The paper explains that protocols are agreed upon sets of rules or standards that allow end points, nodes, or other points of interaction across a network to communicate in the same language. The paper discusses early versions of the IP, current versions and the future IPv6 that is certain to further refine the usefulness and security with which data and information is funneled across networks and the Internet.
Outline:
Overview
Early IP
Current Iterations
Future Iterations
Conclusion
From the Paper "Within the field of information technology (IT), the establishment of standards and predetermined rules of operation is vital in order to engender technological progress across a greater spectrum of IT related activity. Protocols are nothing more than an agreed upon set of rules or standards that allow end points, nodes, or other points of interaction across a network, internet or otherwise, to communicate in the same language (Bradbury, 2005). Protocols do not exist at a single level across a telecommunication network but rather they are established at each level in a network in order for consistency and communication to take place. These levels consist of the actual hardware level for device communication, information exchange at the application level, and together these and other levels combine to create the Open Systems Interconnection (OSI) model whereby protocols are packaged together to form an integrated system of interchange (Bradbury, 2005)."
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The Cyclades and Greek Art, 2007. This paper examines the archaeological evidence of the Cyclades, as well as later Greek works. 2,671 words (approx. 10.7 pages), 13 sources, MLA, AU$ 130.95 »
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Abstract The paper analyzes the artifacts found from the Cyclades sites and pottery from the same region. The paper describes how the style of the Cyclades statuettes fits with other works from different parts of the near east and shows how it influenced later classical Greek and Roman sculpture. The paper discusses the many shifts in aesthetic viewpoint in this century, when art was redefined in terms of the existing social relations and prevalent aesthetic ideas. The paper also looks at the geometric style in Greece and the relationship of art, mathematics and computer technology today.
Outline:
Introduction
Findings
Pottery
Developments
From the Paper "The Cyclades are a group of islands in the Aegean Sea where neolithic burial sites have been found. The figurines found tend to be stylized and abstract in form (Fiero 8). The clay figurines in this culture are in place of the neolithic idols made of clay from other regions. The marble quarried on these islands made it possible for the workshops of the culture to flourish. Products made by artisans on the Cyclades made their way to Crete and also to the mainland. Most of the statuettes are naked female figurines with their arms crossed over the abdomen, and they are generally not designed to stand erect."
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The Evolution of Advertising Media, 2007. An analysis of the role of technology on the evolution of advertising media. 2,098 words (approx. 8.4 pages), 3 sources, MLA, AU$ 106.95 »
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Abstract This paper reviews how media will continue to change and evolve as it responds to advertising and marketing needs in the future. It looks at the impact of the 21st century upon clients and the advertising agencies themselves and then discusses what all of this means for various traditional advertising tools, such as newspapers and magazines. The paper particularly focuses on the role of the Internet in the future of advertising and media.
From the Paper "Technology will also evolve in much the same dynamic fashion as all of the other elements of twenty-first century marketing and advertising. Several of these technological possibilities - such as VOIP technology integrated with e-commerce managers or new holistic software packages that facilitate immediate response to purchasing patterns - have been previously touched upon and need not be returned to here. However, other technological advances could include interactive or virtual reality technology for geographically-distant consumers eager to "test-drive" a new product. Likewise, an advertising agency might give its sales staff palm-pilots equipped with features that provide them with instantaneous information about a client's questions or concerns simply by aggregating data about that client's purchasing patterns and demographic characteristics. In any case, the next five years or so are likely to see startling advances in all of these areas as the once-elusive goal of instantaneous information transfer and synthesis is worked towards steadily."
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Portable Ultrasound Technology, 2007. This paper focuses on the GE Logiq Book XP, the portable, high-quality diagnostic imaging technology. 772 words (approx. 3.1 pages), 3 sources, APA, AU$ 44.95 »
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Abstract The paper discusses how current portable devices are changing imaging diagnostics. The paper focuses on GE's Logiq Book XP Ultrasound System and shows how it fulfills the market need for a relatively low cost, mobile and flexible ultrasound device. The paper looks at its advantages over existing systems and stresses how the GE Logiq Book XP is an important addition to the growing field of portable ultrasound devices.
Outline:
Introduction: The Portable Revolution
GE's Logiq Book XP Ultrasound System
Discussion
Conclusions
From the Paper "Ultrasound technology bounces acoustic waves off samples, extracting images and data from the reflected signals by using relatively inexpensive electronics that switch between transmitting and receiving (Rollins, 2005). Ultrasound technology exists in a variety of forms from analog to digital, from pulsed to continuous wave, and from 2D to 3D to 4D images. One of the most advanced ultrasound systems is a continuous wave (CW) Doppler ultrasound that colorizes time-controlled images to calculate fluid velocities within the body (Allan, 2006; Tuite, 2005). Unfortunately, ultrasound technology isn't traditionally considered portable. CW Doppler ultrasound devices, in particular, require large computer boards to function (Allan, 2006). The end result is that most ultrasound equipment is large, ungainly, and expensive."
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Cybertext, 2007. An overview of cybertext, ergodic literature and the role of the "reader". 2,298 words (approx. 9.2 pages), 11 sources, MLA, AU$ 114.95 »
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Abstract This paper examines the debate over the concepts of cybertext and ergodic literature with particular reference to electronic games. The thesis is argued that the key aspect of cybertext is the reader's capacity for choice as the primary narrative determinant. As is seen, an emphasis upon this aspect causes us to understand cybertext as a narrative strategy that, while facilitated by electronic media, nonetheless transcends it. The paper also discusses how, from this perspective, cybertext may be understood as a process of engagement between individuals and texts that supports individual agency as the determinant of textual meaning and narrative progression.
Outline
Introduction
Cybertext and Ergodic Literature: The Critical Controversy
Reader's Choice and Electronic Gaming
The Value of Ergodic Literature
From the Paper "A demonstration of how "revolutionary" such games can be may be seen in the controversy over a user-mod to Grand Theft Auto: San Andreas which allowed players to access a sexually explicit cutscene that was not previously accessible. While this level was part of the code for the game, public access was clearly not intended by either the game designers or the manufacturers. In fact, the widespread public controversy over the revelation of how to access this part of the game led to the producer ceasing manufacture of the game, as well as it having to absorb an estimated US$50 million in losses (CNNMoney.com). When a game narrative facilitates player choice to such a degree that it negatively impacts the game designers themselves, we can appreciate the revolutionary nature of such cybertexts. "
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Coldwell Banker HomeTime Realty, 2007. A business analysis of Coldwell Banker HomeTime Realty and their plan to open a web-based business platform. 2,060 words (approx. 8.2 pages), 7 sources, APA, AU$ 104.95 »
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Abstract This paper discusses a real estate industry business plan that extends Coldwell Banker's traditional real estate office onto a web-based platform. The paper describes the company and shows how it can duplicate its business structure and, essentially, double its volume without the equivalent increase in resources required. The paper also discusses the company's goals and current market trends. It then looks at how the company should implement its goals and its business strategy.
Table of Contents:
Abstract
Objectives
Mission
Company Summary
Company Goals
Company Ownership
Startup
Services
Competitive Comparison
Market Analysis and Overview
Market Segmentation
Market Trends
Strategy and Implementation
Marketing Strategy
Pricing Strategy
Promotion Strategy
Distribution Strategy
Product/Service Presentation
Management Summary
Financial Plan
Important Assumptions
Key Financial Indicators
Break-even Analysis
From the Paper "The Company's initial marketing investment will be $5,000 for its promotional initiatives. Additionally, Coldwell has allocated an additional $1,440 for insurance during its initial year of operation for the new internet business while legal consultation and corporation set-up is expected to be $1,000. For taxation and accounting purposes, Coldwell expects to adhere to an Accelerated Cost Recovery Method in order to benefit from its equipment depreciation while still maintaining effective use of the equipment over the long-term. Coldwell RealTime expects to acquire a small business loan through a banking institution for $24,000 at a 10% interest rate and the company expects to pay $750 monthly on the loan until it is paid in full over the first three years of operations. There is an additional short-term loan to cover operating costs and that loan cost is 8%."
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Geo-Information Science, 2007. An analysis of the impact of geo-information science on the developing region of sub-Saharan Africa. 3,982 words (approx. 15.9 pages), 25 sources, APA, AU$ 175.95 »
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Abstract This paper refers to a number of sub-Saharan African examples and discusses the scope of what geo-information science (GIS) has yet to offer such developing regions. It suggests that GIS is no different than any other technological innovations available to Third World countries. The paper also describes the ways in which GIS is limited by matters of application, interpretation and general human error.
Table of Contents:
Introduction
Development Complications
What Remains the Same
Post-1989 Restructuring and 'Growth'
Water and the Future
Beyond Economics - Important Development Factors
Concluding Remarks
From the Paper " Also, geo-information science methods may be more applicable at some times in matters having little to do with development as discussed. For example, spatial information visualization techniques may be more useful, for the time being, in assessing refugee flows across national borders, as the purposes to which countries hopes to devote them and to provide but one of many examples, how does one plan development with or without GIS input for border areas of Congo now settled by refugees from Rwanda, invited and uninvited? In the case of Zimbabwe, Robert Mugabe's self-styled government has created a condition of relative starvation, accepted much military aid from the People's Republic of China towards an unknown but nerve-wracking political undertaking, the world waiting to know how much food aid may be permitted into the country, in the next year or so. In 2006, it was announced that with Chinese technology, Internet usage in Zimbabwe would be 'bugged' and modem use most limited on account of Mugabe's fears concerning his opposition. (BBC: 2006) Clearly, this kind of regime or overall environment does not bode well for any sort of development or studies towards future planning; earlier, like various other African regimes, Zimbabwe has forced foreign journalists and other observers and occasional NGO aid workers to leave the country."
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Intellectual Property, 2007. An examination of how intellectual property will impact the legal profession. 921 words (approx. 3.7 pages), 2 sources, MLA, AU$ 52.95 »
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Abstract This paper discusses the ways in which the field of intellectual property and property rights impacts the future of the legal profession. It discusses ways in which law will change due to this new form of property rights. The paper also discusses how this change in law has affected the writer of this article and how it impacts his future career plans.
From the Paper "Before I bring this paper to a close, I also want to add that the field of intellectual property rights will increasingly impact the legal profession simply because the growth of an innovation-driven service-based economy will bring into ever-sharper focus the tension between ensuring that private companies have every opportunity to protect themselves from others "stealing" their ideas (this is a central aim of trade secret law, or so it seems) and ensuring that the public is able to fully avail itself of every idea that springs from the minds of men and women (Shilling, 18B). As someone interested in both the free flow of ideas and in securing for as many people as possible the full riches "they have coming" for a new innovation, this underlying tension is an extraordinarily rich and exciting topic for me to explore."
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PowerPoint as Consumer Communication, 2007. This paper discusses Ian Parker's article "Absolute PowerPoint" about the limitations of PowerPoint presentations. 1,332 words (approx. 5.3 pages), 3 sources, MLA, AU$ 72.95 »
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Abstract This paper examines PowerPoint, a communication mode that blends visuals with the spoken and written word in a succinct and visually appealing manner. The paper looks at Ian Parker's article "Absolute PowerPoint," where he maintains that PowerPoint presentations sometimes cause the ideas presented to go unexamined and just consumed un-refuted by observers. The paper discusses the advantages of PowerPoint such as its multimedia abilities that allows for maximum information transfer. The paper argues, however, that PowerPoint's multimedia nature ultimately distracts the audience from the central ideas, The paper concludes that PowerPoint is effective only when it is used as a visual aid that enhances whatever ideas the presenter is putting forth, instead of merely packaging and glossing over those ideas.
From the Paper "The room goes dark and the projector hums to life. The presenter reads from his slides, his PowerPoint presentation clicking from one visual to the next, while the audience sits silently. When the presentation ends, there is sparse applause and the presenter looks pleased as he ushers himself off stage."
"As the Western culture has drifted more towards the visual and technological as its prime modes of communication, so has the forms of information presentation; the opening descriptive scene is a typical one: PowerPoint has emerged as a mode to blend visuals with the spoken and written word in a succinct and visually appealing manner. As such, the program is used in a variety of settings, prominently in classrooms and business transactions."
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Information Technology with Chronic Illness, 2007. This paper analyzes a study by Winkelman, W., Leonard, K. and Rossos, P. that explored the perceived usefulness of electronic medical information for patients with chronic inflammatory bowel disease. 1,025 words (approx. 4.1 pages), 1 source, MLA, AU$ 59.95 »
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Abstract The paper examines Winkelman, Leonard and Rossos' study that investigated the value and usefulness of Internet-based patient access to information for patients with chronic inflammatory bowel disease. The paper evaluates the study design and its rationale, research purpose, target population, participants, ethical issues, data quality methods, findings, limitations and implications. The paper relates that while the study provides an indication of the usefulness of information technology regarding chronic illness, it is limited because it is a qualitative and therefore a subjective study. The paper points out, however, that the qualitative method is the only available means to understand the patient's perspective that should always be of central importance.
Outline:
Introduction
Rationale
Research Purpose
The Target Population
Study Participants and Setting
Ethical Considerations
Data Quality Methods
Findings and Limitations
Implications for Nursing
Summary
From the Paper "The design used was a qualitative, exploratory, and descriptive (grounded theory) study which made use of in-depth interviews. The grounded theory approach does not being with a theoretical framework, but leads to the development of a theory. The rationale for the methodology was that a descriptive, exploratory approach such as grounded theory in conjunction with chronically ill patients' perceptions would enable the language and perceptions of chronically ill patients to emerge (Winkelman, et al., 2005). The design was appropriate because the use of information technology by patients may be beneficial or it can be problematic. What is most lacking in many facilities is the patient's point of view on this technology, and therefore the implementation of technology has been uneven. Patients' own perceptions can clarify its value."
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Securities Online, 2007. A case study analysis of Securities Online's possible expansion strategy. 1,634 words (approx. 6.5 pages), 7 sources, APA, AU$ 86.95 »
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Abstract This case analysis assesses Securities Online's opportunities vis-a-vis its expansion strategy. It addresses various financing strategies to fund expansion in terms of strategic marketing objectives. It also looks at capital equipment needs such as servers, databases and Internet bandwidth requirements. Finally, the paper suggests what the professor in the case should recommend to John and Kurt in terms of expansion.
Table of Contents:
Evaluation
Opportunities
Fund-raising Strategies
Recommended Strategy
Capital Equipment Needs
Strategic Growth Capital
Professor and Kurt/John Options
From the Paper "Securities Online should utilize the private stock financing option by developing an investment package available to private investors. Securities Online would create a series of A and/or B stock derived from its intrinsic worth which it could then offer to private investors that may, or may not, be venture capital investors. More often than not, this type of approach allows friends and family to invest in an objective fashion without the personal investment in the operation as a family member because rather than a personal loan they are actually receiving stock in a corporation that happens to be managed by friends or family."
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Papa John Pizza, 2007. This paper explores Internet advertising and e-commerce, with a focus on the Papa John Pizza company. 1,111 words (approx. 4.4 pages), 4 sources, APA, AU$ 62.95 »
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Abstract The paper discusses Papa John Pizza, the first pizza company to offer online services. The paper examines the power of Internet advertising and the capabilities of companies being able to renovate their earning power into value. The paper shows how customer communications in e-commerce are extremely beneficial compared to the real-world customer. The paper also looks at new communications techniques in the world of e-commerce.
Outline:
Internet Advertising and E-commerce
Virtual and the Real World Customer
Customer Communications
New Communication Techniques
From the Paper "John H. Schnatter is the Founder and Chairman of the Board of Papa John Pizza. Within seven years, Papa John Pizza has accumulated over 2,900 restaurants operating in 49 states and 25 countries and is considered the world's third largest pizza. Papa John Pizza is headquartered in Louisville, Kentucky and is the first pizza company to offer online services."
"According to spokesperson Karen Sherman, "Papa John is in the process of paying for itself. It is something that is a viable opportunity for the company and it expects the e-commerce option will prove fruitful" (Macaluso, 2006, p. 1)."
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Information Technology in the Classroom, 2007. An analysis of the positive effects for the teachers and students, of the introduction of computers into the classroom. 2,547 words (approx. 10.2 pages), 10 sources, MLA, AU$ 125.95 »
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Abstract This paper discusses the ways that information technology is being used to enhance and influence learning in the classroom. The paper discusses the positive influence computers are having on teacher productivity. It also examines the productive pedagogy model, the theory of constructivism and the various approaches to computer assisted language learning that have become relevant with the introduction of computers into the classroom.
From the Paper "Education on all levels, from grade schools through college, has been greatly enhanced by computer technology and the increasing presence of personal computers in the classroom. Because of Information Technology, teachers have an unprecedented opportunity to vastly improve the process of teaching and learning. They also have the theories of futurists such as Toffler, Goodman, and Ellul; their studies of human society, history, and culture; and their predictions as to how civilization is changing because of technology, to use to guide them in educating our children. With these tools they can adapt to the relentless advances of technology, and through fully computerized classrooms, help build a new and better global home for all of us."
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| Essay # 99844 |
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