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Sponsorship Effectiveness, 2008.
An in-depth study measuring the effectiveness of television sponsorship in Singapore in relation to a service-related product such as MasterCard.
13,458 words (approx. 53.8 pages), 57 sources, APA, AU$ 400.95
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Abstract
This paper presents a research study that measures the intention to purchase of sponsored product after watching a television program sponsored by MasterCard in Singapore. It ascertains the effectiveness of television sponsorship in Singapore, by predicting the intentions to purchase of sponsor's product or utilize sponsor's services using a modified version of the theory of planned behavior (TPB). Overall, the purpose of the study is to uncover the major influences on the decision to purchase a sponsor's product. Effectiveness of sponsorship has been measured in this thesis using the theory of planned behavior Both, theory of planned behavior and social identity are used to determine whether social identity adds explanatory value to the theory of planned behavior for sponsors.
Outline:
Introduction
Literature Review
methodology
Results and Discussion
Conclusion
From the Paper
"The seventh question explored the relationship between intention to purchase and social identity (family). Question eight explores the relationship between social identity (friends) and intention to purchase. The answers of the respondents have been summarized in Table 8.1. Eighty Five (85) respondents asserted that it is "extremely likely" that for them to purchase a Master Card after watching the National Kidney Foundation (NKF) show sponsored by them is extremely important because of the support they have got from their friends. "
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Leadership, 2008.
A discussion on leadership and its relationship to the business world.
825 words (approx. 3.3 pages), 2 sources, APA, AU$ 47.95
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Abstract
This paper discusses the importance of leadership in an business organization and how, more often than not, the leadership of an organization is the determining factor of the organization's overall success. The paper explains that there are organizational leaders and organizational managers and then looks at the difference between the two. The paper concludes that the best way to implement effective leadership in a business organization, is for the company to should choose executive leaders capable of managing other leaders, as opposed to the traditional role of managing the work of employees.
From the Paper
"The purpose of using a trickle-down leadership style is that it brings in the other employees personal interest and makes the organization's interests part of their own personal interest. This is a basic concept of organizational leadership. Essentially, there are three sets of factors effect the integration of organizational goals and personal needs in organizations: environmental factors, membership factors and dynamic factors."
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Cellphone Towers, 2008.
A review and discussion on whether we can be assured that cellphone towers themselves do not produce radio-frequency radiation.
1,229 words (approx. 4.9 pages), 5 sources, MLA, AU$ 66.95
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Abstract
This paper discusses cell towers and antennas and questions their safety in the community. The paper confirms that the number of cell sites has increased over the years in proportion to the expanding number of subscribers. These tower structures are erected on various locations such as parks, schools and fire houses. The paper considers if these towers really put us at risk and states that according to the Food and Drug Administration Act, exposure to cellphone radiation on the ground is significantly weaker than exposure on the direct path of the transmitted signal of the antenna. This exposure is several thousand of times less than the minimum safety levels recommended by expert studies. Thus the paper confirms that civilian exposure to cellphone radiation is well within the safety margins.
From the Paper
"Electromagnetic radiation, composed of electric and magnetic energy moving at the speed of light, is the one feared by most people. The electromagnetic spectrum is a wide range of electromagnetic signals ranging from high-frequency x-rays and gamma rays to low-frequency radio waves. Your cellphone's electromagnetic radiation has a 3kHz-300GHz frequency. This falls just after the very low frequency like your computers and before or just the same frequency as your everyday microwave oven. And still the radiation coming from the sun poses more danger than your cellphone."
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Negotiating a Conflict, 2008.
Describes the different types of negotiation techniques and rules of those techniques.
1,190 words (approx. 4.8 pages), 0 sources, APA, AU$ 65.95
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Abstract
This paper relates that, when a conflict is negotiated, the persons involved in the conflict agree on certain rules. The paper also points out that how the the conflict participants communicate is crucial to the negotiation and that the communication tactics that are chosen are subject to the rules of the negotiation. The paper then goes on to discuss the different communication tactics and negotiation strategies and the rules that apply.
From the Paper
"Collaborative negotiators don't fight. It's not that they don't look after their own self-interests, but the focus is on finding innovative ways to meet the needs of both sides so that everyone is happy. By working together they solve the problem that confronts them. They avoid attacking each other personally by confining their attention to the problem. They do everything they can to preserve their relationship. Taking a position in negotiation implies there is no other solution but one--it limits options--so collaborative negotiators avoid taking a position."
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Personal Power, 2008.
Looks at the role of personal power in a conflict.
1,180 words (approx. 4.7 pages), 1 source, MLA, AU$ 65.95
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Abstract
This paper relates that there are many different views on the use of personal power, both negative and positive. The paper points out that assumptions about power are often found in the person's use of language. The paper gives examples of feeling guilty about the use of power and of ways to use power effectively, For example, the paper explains that, if a person wants a relationship to continue successfully over a long period of time, he will have to continually re-adjust the power balance according to the circumstances.
From the Paper
"All power is relationally connected. Being powerful is not a personal quality or characteristic or a "thing" that a person possesses. Somebody has to grant it to you because you have currencies they value. Power arises from the relationship dynamics. The situation helps to determine the power a person has in a relationship. Take, for example, the situation of domestic abuse. The husband verbally abuses his wife and seems to have "all the power" in the relationship."
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Constructive Vs. Destructive Conflict, 2008.
This paper discusses the differences between constructive and destructive conflicts.
1,129 words (approx. 4.5 pages), 1 source, APA, AU$ 63.95
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Abstract
The paper explains that it is not important to avoid conflict, but to deal with it constructively. The paper illustrates how a destructive conflict harms the relationship between the parties while a productive conflict leaves both parties satisfied with the result and cooperating with each other.
From the Paper
"Because everyone is coming from a different place and no two people are exactly alike, conflict is an inevitable part of life. Conflict is not in itself a bad thing. It helps us to define who we really are and sharpens our sense of what really matters. A life with no conflict would be like a landscape with no color--kind of blah. And if we are unwilling to fight for what we want or need, we will often experience lack of fulfillment. What's important, then, is not to avoid conflict but to deal with it constructively."
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"The Colbert Report", 2008.
An analysis of the aspects of "The Colbert Report" that add to its success as a show.
2,751 words (approx. 11.0 pages), 6 sources, MLA, AU$ 132.95
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Abstract
This paper discusses "The Colbert Report," a show that represent both a comment on the politics of the day and a satire on television itself, specifically on television news and television commentary. The paper shows the ways that "The Colbert Report" is successful. It discusses the show's structure, language use and semiotics and how these add to the overall success of the show.
From the Paper
"Colbert also creates his own semiotics in certain repeated actions that mark his show and identify his style for his admirers. When he crosses the stage to sit with a guest, he always does so as if he were a champion waving to the fans after a race, and while the attitude might be seen as echoing the way other interviewers regard themselves, no one else really does that sort of move at all. Colbert brings up the word of the day and speaks at length about the meaning he ascribes to it while someone off-camera puts up sarcastic answers to Colbert to one side of the frame, another way that Colbert plays both sides at once, offering a right-wing vision of the world in his speech while the off-camera entity takes a sarcastic view of Colbert's view. The audience immediately recognizes that the two sides of the screen are at war on one level but are creating a more meaningful dialogue on another level, one that both expresses the patriotic fervor of the Colbert persona while also expressing the view more likely held by the real Colbert. The text of the show thus manages the difficult task of balancing two opposites in a way that the audience recognizes even as each member of the audience participates by his or her act of recognition. The sign is taken in two ways, and that is precisely what is intended by Colbert and his writers."
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Behaviorism in Business, 2008.
This paper discusses the analysis of a dysfunctional business team at a specific firm.
1,360 words (approx. 5.4 pages), 8 sources, APA, AU$ 73.95
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Abstract
This paper provides an analysis of the Southern Stars Personnel Management Team. It provides a behavioral analysis of the individual members, an analysis of the team as a whole, and recommendations for change.
From the Paper
"Moreover, her position of power would not be threatened if she listened attentively to her colleagues. In fact, her colleagues would respect rather than fear her as they seem to now. It is highly likely that Marlene's self esteem is too closely linked to her position of power and that she feels threatened by Betty. Marlene might also learn how to work better with Betty, respecting Betty's different background not only as a Kiwi but also as a proud PhD graduate."
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Palliative Care and End-of Life Nursing, 2008.
This paper researches palliative care nursing preparation for the psychological factors of patient, family and caregivers during the end-of-life period.
1,451 words (approx. 5.8 pages), 3 sources, APA, AU$ 78.95
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Abstract
The paper discusses the competencies necessary for nurses in providing high-quality care to patients and families of patients during the transition at the end-of-life stage of care. The paper reveals that a critical aspect of palliative care is support on the psychological level and preparing the patient and family members to cope with the factors associated with impending death. The paper emphasizes that only the nurse who possesses the stated competencies and whom has prepared the family in anticipation of the progressive stages of the disease, is capable of minimizing the experienced psychological stress for both the patient and their family members.
Outline:
Introduction
Palliative care Nursing Competencies
Correlation of End-Of-Life Factors and Psychological Stress
Summary and Conclusion
From the Paper
"There was little in earlier centuries that the health care professional could actually do to help patients during the end-of life period except to attempt to ease the pain and suffering experienced by the individual however, recent research has identified specific competencies and best practices for the individual who acts as a nurse to patients during this transition period. Since people live longer in today's world and the elderly population only continues to grow, there are more people with chronic illness in need of care."
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"Amusing Ourselves to Death", 2008.
An in-depth review of Neil Postman's book "Amusing Ourselves to Death".
2,040 words (approx. 8.2 pages), 1 source, MLA, AU$ 103.95
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Abstract
The paper discusses how Neil Postman, in his book "Amusing Ourselves to Death" uses examples from the 1980s to illustrate how we are dependent on highly glamorized and frequently over entertaining renditions of the occurrences in our lives and culture. The paper explains his argument that because information has become so plentiful, the individual has much less ability to realistically act to change it and so the message is only of value if it is entertaining. The paper analyzes how important the subject matter is to the study of culture and society and why. The paper also determines the contribution this book makes to sociology and which audience will enjoy or benefit from this book. Finally, the paper questions whether the subject matter would benefit from a more modern rendition of the work.
From the Paper
"War, murder, terrorism, random and premeditated violence, religion and in the more modern, as one small example of the evolution, even dangerous high speed police chases have become the stuff of entertainment. Our culture has effectively desensitized ourselves to the element of humanity in all these issues and more frequently see them as a way to sell the modern human condition to itself. Seeking a way to engage viewers the media as well as the entertainers themselves have marketed the world condition, with all its poignant dramatic moments and made it more closely resemble fiction."
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The Effects of the Media, 2008.
A discussion of the positive and negative effects of the media.
1,124 words (approx. 4.5 pages), 6 sources, APA, AU$ 62.95
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Abstract
The paper discusses how the media has made a magical difference in African people's political, economic and social lives, improved learning and caused joint ventures in publishing and broadcasting to flourish. The paper then discusses how the media has encouraged aggressive behavior in children, reduced young girls' global self-esteem and encouraged war. The paper concludes, therefore, that the media produces both positive and negative effects on people.
Outline:
Introduction
Discussion
Conclusion
From the Paper
"Communication has vastly expanded as media forms have diversified in recent times. Through globalization and democratization, communication through the various media has been a blessing to the economy and culture of African countries. Online communication has transformed the mere information consumer of old into a content producer today. Media literacy has become a component and approach in the educational curriculum of all 50 States. But this immense and unprecedented expansion of communication has negative effects. Studies showed that prolonged exposure to violence in the media inclined male viewers to physical and verbal aggression. "
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The Sloppy Extrovert, 2008.
This paper explores the natures of introverts and extroverts based on the article "Caring for Your Introvert" by Jonathan Rauch.
818 words (approx. 3.3 pages), 2 sources, MLA, AU$ 47.95
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Abstract
The paper discusses Rauch's article "Caring for Your Introvert" where the author describes the personality of introverts and extroverts. The paper then looks at the ideas of Suzanne Britt, who made her own categorization on the opposing personalities and labeled introverts as neat and extroverts as sloppy. The paper reveals that sloppy extroverts have the upper hand since society considers being outgoing normal and therefore desirable and a mark of happiness and confidence.
From the Paper
"Know thyself...love thyself are common axioms heard often. In understanding ourselves, we either look deep within or mirror others to who we are. Psychologists, sociologists and psychiatrists study people's personalities in the context of being individuals or in a group setting, but their studies oftentimes are too clinical or too detached to be really appreciated. Although if we put a bit of humor in these scientific studies, we may at least get the lighter side of personas and personalities, and be aware of whom we really are. Two distinct personalities are the introvert and the extrovert - extremes in every way and make."
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Fighting for your Marriage, 2008.
A review and discussion of the book ""Fighting for your Marriage: Positive Steps for Preventing Divorce and Preserving a Lasting Love." authored by Howard Markman, Scott Stanley, and Susan Blumberg.
1,315 words (approx. 5.3 pages), 1 source, MLA, AU$ 71.95
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Abstract
This paper explains that Markman, Stanley and Blumberg's, book "Fighting for your Marriage: Positive Steps for Preventing Divorce and Preserving a Lasting Love," is one of the many self-help books available and, on the surface, appears to be little different .The paper then comments that the difference is found rather quickly, however, as it is a preventive book rather than a 'fixit' book. Moreover, the book focuses on the construction of the relationship in order to help it weather storms and it offers uncomplicated and relevant information that, upon reading, seems like obvious truisms. The paper concludes that this book is a strong reminder that there are people out there genuinely concerned about the problem of divorce who are attempting to take a non-theistic approach to this seeming epidemic.
From the Paper
"What advice the authors give, however, in this section is filled with the kind of "wouldn't it be great if everyone would do this" sort of optimism. They promote each person "investing" (195) in the relationship, and they promote the idea that even if one person is investing more than the other, that person will be encouraging the other to step up their game. But, what about the couple where there is a true imbalance, with one person being involved in the marriage and the other being dissonant and distant? The book simply says - the other will have to try and put an effort in. The problem, though, is that there is little advice, other than to "practice" and "seek counseling" to assist when one partner is so obstinate as to not become involved in the process at all."
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Promoting Classroom Discipline, 2008.
An informative account on good teaching strategies to promote classroom discipline.
1,666 words (approx. 6.7 pages), 8 sources, APA, AU$ 87.95
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Abstract
The paper states that classroom discipline has been a topic of much research for many years. Many scholars have offered their discipline models each believing it would provide a classroom that is well-managed and one that would provide a maximum learning situation. The paper records the names of many great teachers of discipline and comments that they all offer a focus, logic, and implementation strategies. The paper states that these models appear very effective, but they cannot stand by themselves without good classroom teaching practices. The paper concludes that with good teaching practices and one or more of these models, teachers can create the best classroom setting for learning.
Outline:
Abstract
Co-operative Learning
What Research Shows
Differentiation
The Gifted Learner
Classroom Practice
Differentiated Learning
Conclusion
From the Paper
"Research shows there are many benefits to this teaching practice. Cooperative learning, the Johnsons discovered, has many positive outcomes. Their research shows that cooperative learning improves students' efforts to achieve. They work harder, achievement levels go up, material is remembered longer, higher-level reasoning is used more, and it provides not just external motivation but also intrinsic motivation. What interests the Johnsons even more is that cooperative learning methods also improve interpersonal relationships among those working together. Students working cooperatively tend to like each other better, including groups with both able-bodied students and students with disabilities, groups with students of different ethnic backgrounds, and groups with both genders."
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The Sago Mining Crisis, 2008.
Analyzes the communication issues relating to the 2006 coal mine explosion at the Sago Mine, Sago, West Virginia.
2,040 words (approx. 8.2 pages), 6 sources, MLA, AU$ 103.95
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Abstract
This paper explains that the tragedy of the Sago Mining crisis, one of the worst mining-related disasters in United States history, goes beyond the deaths of the miners and includes a vast network of miscommunication and uncoordinated response, which were partially responsible for the wide-spread death caused by the explosion. The paper presents a case study of this crisis that includes an in-depth overview of the crisis timeline, with pre-crisis, crisis and post-crisis events, and an analysis of the crisis management plan and its implementations. The paper concludes that the crisis management failures were a lack of communication, especially underground, because of out-of-date technologies, rescue process plan and the rescue teams.
Table of Contents:
Introduction
Research Questions
Crisis Timeline
Methods of Research
Analysis
Conclusion
Implications
From the Paper
"Prior to the Sago Mine explosion, the Federal Mine Safety and Health Administration cited the Sago mine two hundred and eight separate times for regulation violations in 2005 alone. Out of these, ninety-six were considered to be significant and substantial violations. Further, the West Virginia Office of Miners' Health, Safety and Training issued 144 citations on Sago Mines in 2005, many of them for violations that were most likely factors in causing the accident (such as a failure to maintain control over methane and dust accumulation or fix shafts)."
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