| Papers [129-144] of 14487 :: [Page 9 of 906] | | Go to page : <— 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 —> | |
|
|
The Issues of Data in Business Research, 2008.
An analysis of the strengths and weaknesses of primary and secondary business research.
1,777 words (approx. 7.1 pages), 2 sources, MLA, AU$ 92.95
»
Click here to show/hide summary
Abstract
This paper discusses primary and secondary forms of business research. The paper analyzes the strengths and weaknesses of the primary and secondary research with respect to ascertaining how online consumers grant and keep trust in e-tailers. It then looks at the role of organizational climate on information technology (IT) professionals' ethics, job performance and longevity with an organization.
Table of Contents:
Synopsis
Selection of Hypotheses and Research Strategies
Creating Research Plans That Lead To Action
Summary
From the Paper
"In the research studies analyzed for this paper, there are strengths of research design that execute secondary data analysis exceptionally well, as is certainly the case with (Krishnamurthy, 1, 2, 3). Yet both studies' designs reflect a highly myopic focus on the variables, driven to that level of internal focus through a poor selection of hypotheses. Most critical to these studies is the need to evaluate the issue of online trust of e-tailers and the trust of IT professionals in their organizations, yet there is no external ranking, not external evaluation of the points of analysis, only the testing of e-tailing strategies and the measure of organizational commitment on the other. To be fully effective, research for business needs to have more of a broader focus on hypothesis formation and resulting variable definition and research design to take into account the frameworks respondents are using to, in these cases, impart trust to online retailers as customers, and to organizations as IT professionals."
| |
|
Dell and Global Communications, 2008.
A look at the growing trend of company out sourcing to Asia with a focus on Dell.
2,337 words (approx. 9.3 pages), 10 sources, APA, AU$ 114.95
»
Click here to show/hide summary
Abstract
This paper examines how the trend is growing for many global multinational companies to increasingly transfer parts of their business systems to offshore locations like India, which offers substantial savings on manpower costs as well as reducing employee attrition. In particular, the paper looks at Dell and how it is experiencing a severe downturn for several reasons, including a tarnished consumer image as a result of poor customer relations management (CRM), the slow growth rate within a highly competitive industry, as well as intense price competition. The paper the examines how, in an effort to compete and reduce costs in the increasingly complex global market, Dell turned to outsourcing - with mixed results.
Outline:
Introduction
Background to Dell's Situation
Outsourcing
Possible Solutions
Analysis and Summary
From the Paper
" For many years Dell was seen as a market leader. The company was founded by Michael Dell in his University of Texas dorm room in 1984. (Accounting problems: the tip of the iceberg) The company since has enjoyed increasing popularity and "...loved by investors, analysts and business journalists" (Accounting problems: the tip of the iceberg). However, in the last three years Dell has, as one pundit puts it, "...been in serious strife" (Accounting problems: the tip of the iceberg). In essence, this refers to various problems that the company has experienced and the downturn in its position as a market leader. "
| |
|
The U.S., Outsourcing and International Trade, 2008.
This paper discusses international trade, outsourcing and the effects of outsourcing on domestic jobs.
3,838 words (approx. 15.4 pages), 15 sources, APA, AU$ 169.95
»
Click here to show/hide summary
Abstract
The paper looks at research that shows how the vast majority of job losses do not involve the foreign relocation of work at all. The paper addresses the positive effects of outsourcing, including the creation of additional domestic jobs and its benefits to international trade. The paper provides a case study analysis regarding outsourcing in India and concludes that outsourcing is likely to be a good thing for the U.S. economy and for international trade.
Outline:
Introduction
Reasons for Outsourcing
Actual Rate of Job Loss Attributable to Outsourcing
Positive Domestic Effects of Outsourcing
Benefits to International Trade
Outsourcing Case Study in India
Conclusion
From the Paper
"In the past few years the United States economy has emerged as a growing economy, dramatically and irreversibly impacting the global market. One of the most significant impacts of this growing economy lies in the area of outsourcing to foreign countries. The United States government and large corporations view outsourcing as a method of enabling international trade to prosper and allowing industries to grow. This economy has an international impact in regard to the recent trend in outsourcing and off-shoring; many domestic headquartered companies are now turning to outsourcing manufacturing and production to drive down costs."
| |
|
Intel Inside Program 2007 Web 2.0, 2008.
An analysis of how Intel is relying on marketing applications, strategies and techniques that use Web 2.0 as the foundation.
2,140 words (approx. 8.6 pages), 7 sources, APA, AU$ 106.95
»
Click here to show/hide summary
Abstract
This paper discusses how Intel is embracing Web 2.0 as a marketing platform. It looks at the conflicts that Intel marketing has had in creating marketing applications, strategies and techniques relying on Web 2.0 as the foundation. The paper also looks at the lessons that can be learned from Intel's approach to completely re-vamping their Intel Inside Program.
Table of Contents:
Intel Enters the Web 2.0 World with Intel Inside 2007
Intel's Culture of Measurement Pervades Web 2.0 Marketing
Lessons Learned
From the Paper
"Intel's approach to completely re-vamping their Intel Inside Program for a re-launch in 2007 has been successful in breaking down the silos that exist inside the company, and has successfully leveraged the Internet as the new operating platform. The use of SEM techniques, the re-vamping of entire websites, introduction of digital branding sites and guidelines, even the creation of an online center for assisting in developing and placing Google AdWords Ads have all contributed to a world-class e-marketing strategy. The synchronization of these many e-marketing programs with each reseller's sales performance is also showing that with the re-design of Intel Inside to capitalize on the many benefits of Web 2.0 technologies is delivering more qualified sales leads and opportunities faster than before as well."
| |
|
Mongolia Adventure Inc., 2008.
A case study analysis of the issues that relate to starting a tourist business named Mongolia Adventure Inc.
1,239 words (approx. 5.0 pages), 2 sources, MLA, AU$ 68.95
»
Click here to show/hide summary
Abstract
This paper discusses the option of starting a tourist business. The paper discusses the details of what such a company would offer, such as what packages to offer and what prices to charge. The paper then looks at how to make the company, to be called Mongolia Adventure Inc., a success within the tourism industry. The paper discusses each issue that needs to be addressed with relation to starting the business.
Table of Contents:
Issue 1
Issue 2
Alternative 1
Alternative 2
Alternative 3
From the Paper
"The third alternative is the one to choose, though it also involves more work. Oyun can offer the same tours as others do plus the new tour to the eagle hunt, and in this way the potential client will sort themselves out according to what they want. The likelihood of getting several tours started is good, and after that, how good the service is will determine repeat business and good referrals that will help keep the business going into the future. The long-term health of the entire industry depends on such referrals, but it also depends on developing a more reliable airline system. A recent news article states, in tortured English, "The country's tourism industry lacks [sic] of adequate and reliable air transport services, both domestic and international, as [sic] the main impediments to the growth of their businesses, say industry workers" ("'Reliable Domestic Flights Needed to Develop Tourism Industry' Says EzNis" para. 6). That is not and cannot be Oyun's responsibility, but to the extent that he and others in the industry can make it clear how much this is needed, perhaps the government will respond."
| |
|
Technology in the Hospitality Industry, 2008.
This paper researches whether the hospitality industry is still a leader in the acceptance of new technologies.
4,729 words (approx. 18.9 pages), 19 sources, APA, AU$ 195.95
»
Click here to show/hide summary
Abstract
The paper explores whether the hospitality industry, including restaurants, hotels, travel agencies and even bars and nightclubs, continues to lead the way in demanding the creation of new technology to suit its needs. The paper looks at the history of technology in the hospitality industry and shows how this industry has always responded to change with technological innovation and adaptation. The paper examines current and future trends and concludes that the hospitality industry will likely continue to grow and demand technological advances to better meet its needs and the needs of consumers in this new global service market.
Outline:
Introduction
Brief History of Technology in Hospitality
Modern Technology Trends in Hospitality
Conclusion
From the Paper
"Without a clear understanding of the innovative manner in which the hospitality industry has grown, both domestically and internationally it might be easy for the modern consumer to assume that advances in technology are not a priority in the industry. This would be an assumption made in error, as historically speaking the hospitality industry has been demanding and producing innovation since it began. The industry has led the way in the development especially of food and beverage transportation, storage and preparation, business strategy developments as well as communications technology so they can more easily provide the consumer with quality at an increasingly rapid rate of delivery."
| |
|
iTunes, 2008.
A description of Apple's success in the audio digital field of downloaded music.
1,047 words (approx. 4.2 pages), 9 sources, MLA, AU$ 58.95
»
Click here to show/hide summary
Abstract
The paper states that the downloadable digital content market has grown remarkably, with millions of people going online each day to download audio and video files. The paper comments that Apple Inc.'s iTunes product has become a clear leader and pioneer in the market of organizing, playing and selling digital audio and video files. The paper discusses how iTunes was able to partner with content providers to offer copyright-protected digital files that became a significant source of revenue. The paper concludes that iTunes has been an incredibly successful and popular digital content product that will need to make changes to how it operates and what content it offers to retain its market strength in the future.
Outline:
How iTunes has Succeeded
iTunes Positions for Increased Competition
Bundling Controversy Spreading
Conclusion: Changes are Coming
From the Paper
"Through iTunes, Apple's greatest legacy in the digital content market may be that it saw revenue opportunity where many other companies did not. Peer-sharing sites, such as Napster, which launched in 1999, had been offering music and other digital files for free to subscribers, and it seemed that consumers had become accustomed to not paying to download content ("Napster must stay shut down"). In the midst of this hostile market, where digital music had been completely devalued, Apple began developing the iTunes product to sell music files for a fee."
| |
|
Partner Relationship Management (PRM) Systems, 2008.
This proposal defines the project plans for a partner relationship management (PRM) system for managing the relationships of channel partners and large commercial accounts for a landscaping services and manufacturing organization.
4,159 words (approx. 16.6 pages), 10 sources, APA, AU$ 179.95
»
Click here to show/hide summary
Abstract
The paper explores the implementation of a partner relationship management (PRM) system and project plan that will enable Toro Manufacturing Company to better serve all channel partners. The paper identifies the scope of the project and looks at the key deliverables throughout this development project. The paper also provides a SWOT analysis and addresses the critical success factors for the Toro Manufacturing PRM system to achieve its objectives. A table measuring PRM systems performance and a Gantt Chart for the PRM system development are included with the paper. The paper concludes that the use of a PRM system is essential for the company's competitive advantage.
Outline:
Introduction
Project History
Scope of the Project
Project Deliverables
SWOT Analysis
Critical Success Factors
Gantt Chart
Conclusion
From the Paper
"This proposal defines the project plans for creating a comprehensive partner relationship management (PRM) system for managing the relationships of both channel partners and large commercial accounts for a landscaping services and manufacturing organization. For purposes of this example, Toro Manufacturing Company, which relies on professional services and products for 67% of its revenue and 31% from residential, is heavily dependent on its channel partners and direct commercial accounts for the majority of its revenue (El Toro, 2007). The need for a PRM system to attract, sell and serve these indirect channel partners is critical for Toro's growth in the professional marketplace, in addition to greater market share gains in the residential market as well. "
|
| Essay # 107896 |
temporarily unavailable
|
|
|
|
P&G: Organization 2005 and Beyond, 2008.
Presents a SWOT analysis for the Procter and Gamble manufacturing company.
1,303 words (approx. 5.2 pages), 8 sources, APA, AU$ 70.95
»
Click here to show/hide summary
Abstract
This paper presents a complete SWOT analysis of Procter & Gamble, as the corporation was fundamentally re-organized under the Organization 2005 initiative. The paper comments that as P&G was faltering significantly through this time period in both sales and new product introduction processes, Organization 2005 focused on bringing an entirely new organizational structure and a redefinition of work processes to make them more efficient. The paper states that P&G had become too complacent in both product development and the aggressive penetration of new markets to sustain its revenue growth. Organization 2005 was therefore defined and aggressively pursued to turn the company around. The paper discusses the company's pluses and minuses and problems facing the company.
Outline:
Summary
Strengths
Weaknesses
Opportunities
Threats
From the Paper
" In addition, analytics applications were integrated throughout the business units to allow for the creation of dashboards to measure collaborative performance between and within business units. 97% or 3,600 IT employees were next assigned across the global business units, with just 3% being retained in a centralized IT function. The role of Private Trading Exchanges also aided significantly in ensuring a higher level of accuracy and speed throughout the supply chain. In addition, the many benefits of guided selling on the company's website using the techniques as defined by AMR Research also aided significantly in the growth of e-commerce strategies within the company. In addition, the development of coordinated demand-driven networks and the centralizing of order management as defined by Manufacturing Manager also paid significant dividends. The creation of a unified IT architecture that was demand driven was a major competitive advantage that emerged from the work on the reorganization."
| |
|
Starbucks - A Marketing Strategy Success, 2008.
An examination of the marketing strategy of Starbucks.
1,300 words (approx. 5.2 pages), 1 source, MLA, AU$ 70.95
»
Click here to show/hide summary
Abstract
The paper discusses marketing strategies with specific reference to the Starbucks Corporation. The paper first identifies the different categories it refers to at Starbucks and their relationship with the company. The paper then notes the marketing strategies that create positive relationships with the organization and highlights the stakeholders, customers, investors and leadership roles within the company.
From the Paper
"This is underlined by one of the first statements of the 2006 Annual Report: "our employees, whom we call partners, want to feel proud when talking to friends and family about where they work" (2006 Annual Report). This shows that the company's marketing strategy as directed towards the employee is one that promotes the idea of working in a privileged company.
"Furthermore, the fact that employees are considered one of the most important resource of the company is clear from the chairman and president and CEO message, identifiable as a marketing approach towards the company employees. As such, they are referred to as "our store partners" (2006 Annual Report, page 1), a clear marketing strategy to share with the employees the responsibilities of building a company that dominates the market and of sharing the benefits resulting from this."
| |
|
Contrast of Process Design, 2008.
This paper provides a comparison and contrast of process design by looking at a new way to be 'Lovin' it' at McDonald's and patient-focused hospitals.
1,111 words (approx. 4.4 pages), 3 sources, APA, AU$ 62.95
»
Click here to show/hide summary
Abstract
In this article, the writer discusses that to improve consumer relationships and gain an advantage over its competitors, a company may address any or all of the following areas: process design, distribution channels, branding, advertising strategies, or simply change the product that is offered. The writer looks at hospitals in comparison to McDonald's and notes that because both companies provide such different services, it might be assumed that hospitals and McDonald's would adopt very different strategies in all of the above areas when dealing with organizational waste. After all, McDonald's sells artery-clogging burgers while hospitals are responsible for the well-being of their patients. Furthermore, the writer points out that McDonald's is a commercial venture, offering a service that consumers expect to be consumed quickly and easily, while patients expect more personalized attention from organizations such as hospitals. However, when reforming problematic and costly lags in providing care for their core consumers, both McDonald's and hospitals have come to a similar discovery. The writer maintains that both have found that placing consumers in the driver's seats, and making individual needs, rather than predetermined standard operating procedures the most important aspect of the organization's method of service, can be the most effective way to implement change.
From the Paper
"Thus, McDonald's learned from its competition, and created a made-to-order system, whereby sandwich ingredients were assembled, but sandwiches were not prepared until an order was actually submitted by a customer. This allowed for more product variation and prevented declines in quality during the day, and it also allowed for more flexibility in different markets. The food did not rest for long periods of time, and because consumer customization was expected, the time to service an individual customer actually decreased, rather than increased. Thus McDonald's shifted to a 'pull' system, originally perfected by Burger King, the architects of the slogan that the chain would do it 'your way,' as opposed to the more generic, family-focused advertising of McDonald. Of course, McDonald's was quiet about its adoption of its rival's processing innovation. McDonald's might argue that in terms of its philosophy, essentially, McDonald's was putting its customers first and viewing them individual customers rather than as projected statistics plotted on a demand curve."
| |
|
Union Membership, 2008.
This paper explores the factors affecting the decline in union membership in the US.
1,443 words (approx. 5.8 pages), 4 sources, MLA, AU$ 76.95
»
Click here to show/hide summary
Abstract
The paper discusses how globalization, outsourcing, management efforts to depress wages and the loss of entire industries to off-shore operations make jobs less secure and union membership less attractive. The paper then looks at how Wal-Mart actively seeks to prevent the formation of unions. The paper focuses on the issue of foreign outsourcing as a key factor in declining levels of union membership in the US.
From the Paper
"In the United States, union membership has been declining for some time, with more open shops and with the employees of a number of companies voting not to form a union when asked. The decline was stopped for a time, but it then increased as the result of a number of factors, including the effects of globalization, decisions not to unionize in some shops where there are no clear disagreements between management and employees, damage done in some industries by strike activity, and a newly developing economy in which more people serve as consultants in some industries and do not have direct and permanent employment."
| |
|
Business Research, 2008.
Explores the issue of believability in business research.
1,220 words (approx. 4.9 pages), 4 sources, MLA, AU$ 66.95
»
Click here to show/hide summary
Abstract
This paper explains that believability in research for business has become both easier and more difficult as a result of the Internet. While many sources are more easily accessible, the fact that Internet publication has become widely accessible to the public often makes it difficult to find serious, valid research resources. The author relates that research itself is focused upon studying questions and uncertainties rather than answers; therefore, the question is rather appropriateness than truth. The paper stresses that an important point to consider in terms of currency is that the business world as well as management theory is changing rapidly.
From the Paper
"Other researchers suggest factors such as quality assessment metrics. These can be divided into three categories: content-based, context-based, and rating-based metrics. For content-based metrics, information is measured against a set of generally accepted criteria for that information. A research article on a certain topic for example would then be measured against the existing and accepted criteria for that article. Peer-reviewed articles fall into this category. Context-based metrics use meta-information to make its assessments of validity."
| |
|
Shells Fine Dining: A Business Plan, 2008.
A business plan of the Shells Fine Dining restaurant in Melbourne, Australia.
2,785 words (approx. 11.1 pages), 8 sources, APA, AU$ 134.95
»
Click here to show/hide summary
Abstract
The paper presents the business plan for the proposed Shells Fine Dining establishment that includes a product profile, marketing plan and overview of legal requirements. The paper outlines the human resources department, the operational and financial plans and the positive future prospects of the restaurant. The paper includes an organizational flow chart as an appendix.
Outline:
Executive Summary
Product Profile
Marketing Plan
Legal Requirements
Human Resources Plan
Operational Plan
Financial Plan
Future Prospect
From the Paper
"Shells Fine Dining is an 80 seat fine-dining establishment with an attached 30-seat lounge. Shells Fine Dining focuses on fine dining in an elegant and relaxed style. The establishment offers a diverse selection of fine dining including seafood, steaks and catering services. Indoor and outdoor seating add to the beauty of the Riverfront, making Shells truly a place of visitor's and locals dreams."
| |
|
Company Image Reinvention, 2008.
This paper examines company and product reinvention at Toyota, Home Depot and Delta Airlines.
1,336 words (approx. 5.3 pages), 4 sources, APA, AU$ 71.95
»
Click here to show/hide summary
Abstract
The paper discusses Toyota's focus on continuous improvement of all standard operating procedures, creating an image of an American, democratic company that cares about its workers, the quality of American's lives and the global environment. The paper then looks at Home Depot's attempt to turn its flagging profits and image around through product innovation. The paper also looks at Delta Airline's aggressive moves to reinvent itself and change its image after its Chapter 11 bankruptcy declaration. The paper shows how all of these companies reinvented their structures and images as well as their products.
From the Paper
"Reinventing a company's image can be as difficult or almost as difficult as creating a new company from scratch. This is especially true if the company has experienced a kind of brand death or stagnation in its product lifecycle. The reasons for such problems can be complex. Perhaps the company has grown bereft of new ideas. Perhaps it has become out of touch with new technology or the needs of its core consumer base. Perhaps it has become entrenched in outmoded organizational standard operating procedures. Perhaps it has lost the support of its higher level or lower level management and employees."
|
|
|
