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Marketing to India, 2008.
A marketing plan for Perfection Holidays' expansion to the affluent Indian population.
1,375 words (approx. 5.5 pages), 10 sources, MLA, AU$ 55.95
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Abstract
The report analyzes and evaluates certain variables likely to affect Perfection Holidays' efforts to market activity vacations to Indian customers. The paper provides a "PESTLE" analysis, considering six factor types affecting marketing. The paper looks at areas that need to be addressed, such as language and cultural barriers, the need for expansion of resources for customer services and targeted marketing.
From the Paper
"Language and cultural barriers: In marketing to Indian customers, Perfection Holidays needs to consider cultural barriers involved with dealing with this new customer base. For example, physical contact with Indians, especially women (even in the form of a handshake), is considered intrusive. While many of the company's customers have been women, unmarried or merely traveling alone, Indian women rarely travel unaccompanied. Further, Indians expect deference to males, to the point of accepting the males as the sole spokesman for the group. Indians expect a degree of formality in address greater than the English, and pointedly greater than our American clientele. On the other hand, Indians expect great flexibility in scheduling. ("Doing Business in India")"
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Domestic Labor in the Global Economy, 2008.
This paper looks at domestic labor in the global economy and discusses whether such women are really "servants of globalization".
1,721 words (approx. 6.9 pages), 5 sources, MLA, AU$ 67.95
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Abstract
In this article, the writer explains that labor migration vis-a-vis female domestic labor is the temporary movement of women, predominantly, but not exclusively, from the third world, to another global region wherein they work as servants so as to accumulate capital that they then can return to their families back home in the form of remittances. Besides being a highly gendered phenomenon, some have argued that the aforementioned labor migration renders these women little more than the contemporary "servants of globalization." The writer argues that this both is, and is not, the case. Specifically, the writer maintains that while these women certainly do serve the interests of others and certainly do find themselves performing menial tasks, they do not necessarily face the same burdens as "servants" from previous ages; that is to say, there are legal protections in place for all workers in developed lands and the increased scrutiny now surrounding the phenomenon of third-world labor migration makes it less likely for these women to be taken advantage of. The writer concludes that while it is largely true that domestic laborers are the "servants of (twenty-first century) globalization," one must be careful to avoid associating their plight with the truly harrowing plight of previous generations of servants.
From the Paper
"In addition, while the global economy may make it easier for affluent individuals in the developed world to find cheap domestic labor abroad, the highly-integrated global economy also allows domestic laborers alternatives that might not have been available even a generation ago. To wit, if a domestic worker or care-giver is unsatisfied with the state of things in one part of the world, she can utilize the internet, liberalized rules (in most countries) vis-a-vis work visas and citizenship application, and the assistance of mass communication technology that allows for expeditious communication between global networks of similarly-situated workers, to find a position more in keeping with her desires.
"The idea of globalization serving domestic laborers by bringing them into contact with other, similarly-situated individuals through mass communication (even as it also isolates them from loved ones) deserves some further illustration."
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Case Analysis: Adidas-Reebok Merger, 2008.
A case analysis of the merger between Reebok International and Adidas-Saloman AG and a proposal to capitalize on the company's international marketing strategy.
2,015 words (approx. 8.1 pages), 12 sources, MLA, AU$ 77.95
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Abstract
This paper examines the Reebok International and Adidas-Saloman AG merger of 2006, to form a new company now effectively renamed the Adidas Group. The paper points out that Adidas acquired Reebok for $59 per outstanding share in a total value deal of $3.1b. It asserts that each company had an entrenched access to a major market that the other company desperately needed in order to maintain consistent growth rates. In Reebok's case, Adidas dominated the European market and the merger allowed it to piggy-back all of Adidas' established apparel, footwear and equipment sales and distribution channels. In return, Reebok gave Adidas instant access to the North American market allowing it to more effectively market its brand there without trying to grow it further organically and at much greater expense over the long-term. The paper posits that the relative success of the merger and the strengths that the combined company has across the global markets, particularly in China, ensure that Adidas' restructuring strategy will enable it to compete on a more even competitive footing with its main riva,l Nike. The paper concludes that, in order to fully capitalize on this strategy, Adidas should pursue the China market even more fervently and continue to lock up sponsorships across that market until the 2008 Beijing Olympics and the 2010 World Expo.
Outline:
Executive Summary
Environment/Industry Analysis
Competitive Profile Matrix
Strategic Action Plan
Company Situation Analysis
Value Chain Analysis
Financial Analysis
BCG Matrix
From the Paper
"Since athletic wear and certainly athletic footwear are considered a luxury buy for most consumers, any economic downturn can have a deep and disastrous effect on athletic footwear or athletic apparel competitors' revenues. While the effect on sales of the recent natural disasters in the United States is not yet fully recognized, the continued high price of gasoline could have a long-term effect on sales growth in all of Reebok's product categories. Certainly inflationary pressures may negatively impact any retailer's revenues since inflation reduces disposable consumer income."
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HIV/AIDS and Employment, 2008.
This paper looks at research regarding HIV/AIDS positive individuals and their employment.
807 words (approx. 3.2 pages), 6 sources, APA, AU$ 34.95
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Abstract
The paper examines a research survey delivered to individuals who were HIV/AIDS positive. The paper discusses the research that centered on work/life issues and, in particular, the aspect of remaining at work through treatment or returning to work once treatment progress was made. The paper looks at the results that indicate that there are some very real and significant issues related to HIV/AIDS positive individuals and employment.
Outline:
Abstract
Modal Behavioral Beliefs
Modal Normative Beliefs
Modal Control Beliefs
From the Paper
"There are numerous conclusions that can be drawn from this study which merit discussion and continued research. Initially, the study's survey responses regarding modal behavioral beliefs, which are taken to be considered the most probable outcomes resulting from working or going back to work, whichever the case may be, for a person or people living with HIV/AIDS. This is such an important issue because informal research and anecdotal evidence suggests that continued employment in the life of HIV/AIDS positive individuals is thought to be important ongoing mental health and stability (McReynolds, 2001). The results indicate that most of the manifested behavioral beliefs of the study respondents seemed to center on the self-esteem aspects related to working and work-life issues."
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Toyota Motor Corporation, 2008.
This paper discusses Toyota Motor Corporation's success application of TQM -- total quality management.
2,190 words (approx. 8.8 pages), 10 sources, APA, AU$ 83.95
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Abstract
This paper explains that Toyota Motor Corporation is almost a showcase company for how effective total quality management (TQM) can be applied at every stage of the production process. The author points out that Toyota is credited with several innovations in automotive manufacturing including supply chain management and inventory control, including just-in-time management as well as quality processes including total quality management, which has been heralded as one of Toyota's keys to success. The paper relates that TQM emphases a corporate culture with a lot of employee participation and systematic management of the data, processes and practices to eliminate waste and pursue continuous improvement. The author describes several of Toyota's seven principals of TQM, such as reducing set-up times by teaching workers to do their own set-ups, producing products in smaller batches and pull production.
Table of Contents:
Introduction
A Brief History & Overview
Total Quality Management
Toyota's Production System - Lean Manufacturing - Do More with Less
Conclusion
From the Paper
"Quality at the source is another key element to TQM. In other words, as soon as a problem or defect is found, it must be corrected as soon as possible. It is much less expensive to fix a problem early on, than later in the process. For instance, if a problem is discovered at step one in the production process, it might cost as little as $6 to fix. If it is discovered at step three, it might cost $15. If it is not discovered until the part is eventually inspected for quality that same mistake could cost the company $1,500, $2,000 or more. When that number is compounded by several mistakes, the savings of catching mistakes early can be substantial."
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Comparative International Employment, 2008.
This paper discusses international human resource management (HRM) functions.
2,427 words (approx. 9.7 pages), 14 sources, MLA, AU$ 90.95
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Abstract
In this article, the writer notes that HRM functions have been in an increasingly rapid evolutionary state since the early 1980s with the rise of the global economic model and globalization in general. Motivational issues cover the spectrum of organizations from the private to the public sector and each sector, in its own fashion, relies on better motivated workforces to achieve success. The writer maintains that HRM's rise within the corporate hierarchy is undisputed in terms of training for core competencies. The writer concludes that employees who are motivated take pride in their duties and will take extra steps to ensure that their tasks and the organization's customers, internal and external, are dealt with fairly and equitably.
Outline:
Developmental Overview
HRM's Shift to Motivation
Training, Development & Strategy
Case Studies in HRM Strategies
HRM & Managerial Development at ANZ
Conclusion
From the Paper
"These were powerful testaments to the role that HRM could fulfil in an enterprise only served to fuel further advances in training and development functionality with HR departments. The mundane record keeping tasks have been largely shifted over to automated processes because of improvements in technology and now HR professionals find themselves acting as internal consultants and educators to both employees and management. The integration of training and development functions has now become so ingrained within the organizational culture and psyche of most market competitors, regardless of industry, that it is considered indispensable. Developing relevant and germane learning activities for employees is so central to organizations currently that while salary and pay issues still figure highly within the nexus of compensation strategies, the compensation package as a whole must be accompanied by a host of other HRM amenities."
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Railway Expansion and U.S. Economic Growth, 2008.
An analysis of the impact of railway expansion in the United States on the country's economic growth.
1,028 words (approx. 4.1 pages), 7 sources, MLA, AU$ 44.95
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Abstract
This paper discusses the economic development of the United States during the early 1800s. In particular, the paper looks at the influence that the development of the railroad as the predominant method of inland transportation during the 19th century and thereafter had on the country's economic growth. The paper also look briefly at the sources of investment into the railways.
From the Paper
"In any event, much of the early investment dollars that led to this initial explosion in rail transportation that ended during the late 1840s was funded by foreign investors in US securities. It is estimated that stocks and bonds issued to both expand the rail lines and purchase land rights to build on were, to some degree, financed by individuals in Great Britain who lost some $200k in 1839-1840 when the transportation and land booms in the US collapsed following the 1840s (Thies 34). This was simply a market readjustment or a market correction because the rail industry quickly re-established itself as a growth industry and went on to fuel further economic growth in the much the same way it did during this early expansion period when it was founded."
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Globalization Impact on Feminism, 2008.
This paper discusses the implications of the current paradigm shift that feminism is undergoing in response to the processes of globalization.
1,223 words (approx. 4.9 pages), 8 sources, APA, AU$ 50.95
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Abstract
This essay examines the implications of globalization for feminism, including the "paradigm shift" that some scholars perceive feminism is undergoing in response to globalization. It also considers the kinds of issues to which feminist analysis is being challenged to pay attention. The writer notes that globalization has imposed new pressures on feminism, and feminism has responded by generating new types of feminism and new paradigms. The writer concludes with the hope that it is possible to construct a transnational feminism that is at the same time not hegemonic, one that respectfully incorporates and listens to the various discourses, yet somehow manages to build enough common ground to enable global feminists to work cohesively together.
From the Paper
"In like vein, Seyla Benhabib proposes building solidaristic communities in which we can acknowledge each other's diverse and multiple identities, while at the same time we can listen respectfully to each other, acknowledging the many strands that comprise our identities. In this way, there is hope of building up a respectful form of global feminist solidarity that can work to counter the most destructive forces of globalization. For example, there could be a site for a global community of feminists that oppose the depredations of the planet currently being unleashed by transnational corporations.
"Clearly, this new way of looking at feminism may be seen as a substantial paradigm shift."
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Customer Relationship Management (CRM), 2008.
This paper discusses the information systems aspect of customer relationship management (CRM).
1,760 words (approx. 7.0 pages), 12 sources, APA, AU$ 68.95
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Abstract
This paper discusses customer relationship management (CRM) across industry in general. The historical development within the call center environment is first examined and then its adoption by other industries in order to capitalize more effectively on customer data is examined. The paper concludes that data and data management is increasingly at the core of CRM functionality.
Table of Contents:
Executive Summary
Overview
High-Level Description
Business Strategies
Users of the Systems
Detailed Description
Applications
Success
Failure
Conclusion
From the Paper
"The consumers of CRM applications and technology are primarily larger firms with more than 500 employees and typically operating in more than one market. The popularity and ease of installation of many lesser known CRM applications has meant that almost any firm of any size can install and apply CRM to one degree or another with the only primary difference between them and larger companies being the degree of integration achieved across platforms and across the organization."
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Buffett's Leadership Style, 2008.
A discussion of Warren Buffett's successful leadership and investment strategies.
2,288 words (approx. 9.2 pages), 9 sources, MLA, AU$ 85.95
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Abstract
The paper utilizes J.M Kouzes and B.Z. Posner's framework of leadership to consider the leadership qualities and leadership style of Warren Buffett of Berkshire Hathaway and other corporations. The paper describes Buffett's childhood and entry into the business world. The paper explains Buffett's methods and his philosophy of how to value an investment.
From the Paper
"Buffett was born in 1930. As a child, Buffett already showed himself to be ambitious--he was an enthusiastic and industrious paper boy for the Washington Post, trying to cover more than one route at the same time, and he also made money by collecting and selling lost golf balls. His interest in finance was also apparent extremely early in his life when he started playing the stock market with one of his sisters when he was eleven. When he was twelve, he was betting on horses, and by high school he had started a business (pinball machines) with a friend, a business which earned him fifty dollars a week. By graduation, he not only owned his own business, but he also had purchased forty acres of Nebraskan farm land with his profits."
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Threats to Southwest Airlines, 2008.
An analysis of the threats to Southwest Airlines and ways to combat those threats.
961 words (approx. 3.8 pages), 4 sources, MLA, AU$ 41.95
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Abstract
This paper discusses threats to the airline industry as a whole and to Southwest Airlines in particular. It analyzes the reasons for the threats and discusses how Southwest Airlines can combat those threats. The paper then looks at the increased opportunities that exist for Southwest Airlines, particularly due to technological advancements in the industry.
Table of Contents:
Introduction
Rising Fuel Prices: How Southwest Airlines can Use Technology to Lower Production Costs
From the Paper
"In conclusion, Southwest Airlines is within an industry that is now facing a significant amount of threats - some are economic, and some are structural. Fuel prices happens to be an issue that is in both areas, hence it is not easily rectified, however, technological advancements provide the necessary prerequisite to deal with this problem in a rather efficient way, by providing the necessary tools, to increase supply and simultaneous use less fuel, which lowers the input cost. Southwest Airlines has a successful model that uses a low pricing mechanism to retain and attract customers. Increasing fuel costs is a threat to this model, as such there has to be a remedy in place to alleviate the negative externalities associated with this. The use of technology is the optimal recommendation, with added benefits in other areas, which will help Southwest Airlines to regain efficiency."
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Hotel Recommendation for Coca Cola Conference, 2008.
An analysis of the advantages, costs and services offered by the Westin Peachtree Plaza, Atlanta (WPPA) as a location for the 7th Annual Sales Conference for Coca Cola.
1,246 words (approx. 5.0 pages), 4 sources, MLA, AU$ 51.95
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Abstract
This paper reviews the Westin Peachtree Plaza, Atlanta (WPPA) as a location for the 7th Annual Sales Conference for Coca Cola. It analyzes all the advantages of choosing this location. It then provides a competitive analysis that discusses the available options, cost, location, and service offered by WPPA in order to understand why it was the logical choice of venue.
Table of Contents:
Introduction
Background
Proposal: Recommendation of Westin Peachtree Plaza, Atlanta
Why Choose Atlanta, Georgia?
Strategic Advantages of Westin Peachtree Plaza Hotel: A Critical Review
From the Paper
"WPPA has the best overall physical capacity for the conference. It has the largest available square footage, and was available on the date of the conference. Similarly, there are adequate accommodations for guests that will need to stay overnight, and or other individuals who prefer to stay at the hotel for the duration of the conference. The facilities are exquisite and offer a particular ambiance that is relevant to the overall Coca Cola image. The conference room at WPPA is also connected to the Hotel (in some cases, like the Sheraton, the executive suites were across the street); the hotel is close to the airport and the Coca Cola headquarter offices, so there are no access issues that are overwhelming or bothersome."
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Influence of Advertising, 2008.
This paper studies the influence of advertising on the public.
2,500 words (approx. 10.0 pages), 13 sources, MLA, AU$ 91.95
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Abstract
In this article, the writer notes that evaluating the influence of advertising on the public is a very important aspect of business in today's intensely competitive global market. The writer points out that businesses spend hundreds of millions of dollars on advertising in order to establish and maintain a customer base and therefore need to know whether their huge advertising budgets are producing effective results. The writer maintains that unfortunately for advertisers, the public is becoming increasingly resistant to ads, so the advertising industry is struggling to develop new marketing approaches which can promote products without alienating consumers.
From the Paper
"In more general terms, inducing a positive mood in consumers and generating a positive affective response have been found to increase favorable attitudes toward the ad. Numerous studies have indicated that the time consumers spend viewing an ad, and their attitude toward the brand being advertised, directly influence their behavior and can produce positive reactions.
"Regulatory fit is always important in advertising and marketing, for consumers make different purchasing decisions depending upon their specific wishes and needs. The reliability of a product may be the primary consideration for one consumer, while another customer may consider the design of the product to be the most important factor."
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Southwest Airlines, 2008.
An analysis of the relationship between Southwest Airlines and its substitutes.
906 words (approx. 3.6 pages), 4 sources, APA, AU$ 39.95
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Abstract
This paper focuses on the idea that with the relationship Southwest Airlines has with substitutes, profits can be gained by pricing strategically across business and economy classes. The hypothesis examined is that Southwest focuses more on price discrimination, and has a clearer price difference between the two classes. It contends that by increasing airfare for the business class and continuing with the low price model for the economy class, Southwest would also be expanding its opportunity and increasing its revenue.
Outline:
Introduction
A Model of Price Discrimination: Opportunities Related to Substitutes for Southwest Airlines
From the Paper
"Price elasticity of demand refers to the percentage in quantity demanded due to a percentage change in price (McConnell, Brue, and Barbiero, 2002, p 145). If demand is highly elastic as it is for casual travelers, lower prices will cause total revenue for Southwest to increase. Look at Figure 1 below; even though price decreased by a smaller amount, movement from P2 to P1, the quantity demanded increased by a very large amount, Q2 to Q1 [compare the red and blue areas to see the difference]. So the recommendation based on the opportunity related to the closeness of substitutes is that Southwest Airlines continues to keep prices low for the casual travelers."
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Security and Control of Health Data, 2008.
An analysis of the purpose and components of the Hillsdale Hernia Clinic's new electronic health record.
1,472 words (approx. 5.9 pages), 5 sources, APA, AU$ 58.95
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Abstract
This paper discusses the new electronic health record that the Hillsdale Hernia Clinic plans to implement. It describes the new security program and its components, as well as security and control standards. The paper also discusses the purpose of the new program and describes at what stage the new electronic health record will be considered to be effective.
Table of Contents:
Introduction
Security Organizational Structure
Order Entry and Reporting
Pharmacy System
Online Dictated Reporting
Technological Controls
Policies and Procedures
Conclusion
From the Paper
"Dictated reporting is a form of data entry and is intended eventually to be transcribed. Dictated reporting is easily available to all other users simply by listening because vocal sounds are recorded and then converted into digital format (LaTour & Eichenwald, 2002). Through use of a phone or microphone, the clinician enters digits which signify basic information related to identification. The computer digitizes the person's voice for later transcription. In online dictated reporting the most pertinent information is always presented first. The work of transcription is often shared among several individuals but information is coded. As well as the digital version there also is a print copy which is sent to other areas. Rather than the current method of dictation, attempts are now being made to use the PC as the recording device. In addition, because of voice recognition technology, the need for transcription is being eliminated. Another feature which enhances security of this dictated information is that dictated reports are always required quickly and are attached to the patient record within a set timeframe (LaTour & Eichenwald, 2002)."
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The Water Bottle, 2008.
This paper is a Prown's object analysis of a cultural artifact, the typical water bottle.
2,200 words (approx. 8.8 pages), 11 sources, MLA, AU$ 83.95
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Abstract
This paper explains that water bottles, designed to hold water and any sort of liquid, come in a variety of shapes, sizes and even methods of use. The author points out that, while water bottles originally may have been developed for athletic purposes, they now have become both a fashion statement and a convenience item. The paper states that the water bottle as a cultural artifact is an important element of a greater cultural development called commoditization. The author suggests that, in analyzing the water bottle as a commodity and as a cultural relic, it is best to rely on a qualitative methodology, which will allow the researcher to approach this topic from an phenomenological perspective rather than a deterministic, quantitative perspective that might obscure the fact that actual people use water bottles in a myriad of ways and for a number of diverse purposes. The paper includes a colored picture of water bottles.
Table of Content:
Description
Substantial Analysis
Content
Formal Analysis
Deduction
Sensory Engagement
Intellectual Engagement
Emotional Response
Speculation
Theories & Hypothesis
Program of Research
From the Paper
"The water bottle is a work of architecture as much as it is an item of convenience. In architecture, form and function are uniquely inter-related and in design related specialties that must pay attention to this relationship, how the designer melds these two attributes is critical to the final appearance and practicality of the item in question. For the water bottle, it can be seen that function follows form. The most important attribute of the typical water bottle is the manner in which it holds water and how easily it can be grasped by the human hand without any form of manual assistance in the form of another individual or a lifting device such as a strap or a handle."
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