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"Why CEOs Fail", 2008.
A book review of "Why CEOs Fail: The 11 Behaviors that can Derail your Climb to the Top - and How to Manage Them" by David L. Dotlich and Peter C. Cairo.
733 words (approx. 2.9 pages), 1 source, MLA, AU$ 28.95
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Abstract
The paper examines "Why CEOs Fail", which outlines key behaviors that can derail a leader's success, how to identify these behaviors in oneself and advice on how to manage them. The paper relates that the book is concise and well-written and the individual chapters dealing with each behavior make it a quick source for consultation for the business person with little time to spare.
From the Paper
"The authors' starting point for this book was their observation that more and more CEO's are failing. Indeed, Dotlich and Cairo point out that CEOs have left the lists of "most admired" and ended up on the lists of those "least trusted" (Dotlich and Cairo, dust jacket). This is because many CEOs reach admirable heights in their careers, only to quickly crash and burn - often generating spectacular publicity as they do so. Obviously, no one wants this in their future, and Dotlich and Cairo show how to avoid it. Their advice is also pertinent to those below the level of CEO, but who are nevertheless in leadership positions."
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Branding for the Wine and Luxury Markets, 2008.
This is a research paper about the development of a luxury wine brand and how to manage and execute the branding strategy.
2,300 words (approx. 9.2 pages), 13 sources, MLA, AU$ 76.95
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Abstract
This paper discusses factors involved in creating and marketing luxury brands of wine. It discusses traditional and new strategies with regard to how to meet the demands of the "luxury consumer." The report is focused on the branding of luxury wines but uses examples of branding from other products to make its case.
Outline:
Background
Rationale
Scope of research
Validity and reliability
Market overview
Marketing management and design
Research objectives
Methodology
Research design
Research schedule
Resource requirements
12. Works cited
13. Bibliography
From the Paper
"Many new and novel methods of branding that have not been traditionally embraced by the wine industry, such as developing more assertive and descriptive names, has been one recent strategy on the part of wine marketers and this is an example of a strategy that luxury wine marketers can adopt (Clark pars.2-9). These and other strategies are the focus of this research project and are explored more fully in the overview of the related literature in later sections of this proposal."
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El Pollo Loco Market Analysis: Warwick Rhode Island, 2008.
An analysis as to the viability of a fast food outlet on Warwick Rhode Island.
780 words (approx. 3.1 pages), 6 sources, MLA, AU$ 29.95
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Abstract
This paper discusses the fast food industry in the USA in general and presents a market analysis of El Pollo Loco - an outlet specializing in flame grilled chicken -on Warwick Rhode Island. It present various strategies as to how to expand the business, concluding that El Pollo Loco can continue to expand into the New England area while reducing costs.
Outline:
Industry Overview
Target Market
Table 1: Warwick Population
Table 2: Warwick Economic Characteristics
Location
Competitive Strategy
From the Paper
"Finally, trends in the fast food industry and certainly in the US population as a whole reveal an ideal market opportunity for a fast food competitor with El Pollo Loco's format. El Pollo Loco specializes in a flame grilled chicken format with an assortment of healthy and fresh side dishes such as salads and soups ("Overview"). This makes its particular health conscious format ideal in the current market. The fast food industry has received substantial criticism over the past several years regarding its unhealthy characteristics and links to childhood obesity (Case pars.1-7). El Pollo Loco's menu choices and core ingredient are healthy and low fat in character giving the company a distinct marketing advantage to expand into the New England area and particularly into the city of Warwick."
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Marketing Communications, 2008.
A look at the challenges facing a marketing communications company.
929 words (approx. 3.7 pages), 1 source, APA, AU$ 36.95
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Abstract
This paper describes the challenges faced by Kana Communications, a market leader in the software communications industry. Specifically, the paper sets out the problems that are present and suggests ways to overcome them. The author of the paper has also included graphs to illustrate the material.
Outline:
Statement of Problem
Implementation Strategy
Results
From the Paper
"In wake of the issues that Kana identified, the implementation strategy was divided among the executives - the VP of Business Development thinks that a more independent distribution structure is more efficient for Kana and would be better suited to the market's changing needs if implemented, while the VP of Kana Online wants to implement a demand structure that is has tighter controls and takes more advantage of the market leader position of the firm.
"Kana's growth was initially driven by its software development innovations that provided direct communications between companies and their customers. Other product line innovations have also been grounded in the Kana's software development that was aided by acquisitions of key competitors or firms that could help Kana launch a particular innovation."
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Global Marketing Management Controls, 2008.
An analysis of global marketing management controls and how they are utilized by companies.
4,439 words (approx. 17.8 pages), 22 sources, MLA, AU$ 125.95
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Abstract
This paper provides a comprehensive review of measures of marketing performance and country potential. The analysis uses a global marketing framework to analyze different types of global marketing control systems that are utilized by companies. The paper focuses primarily on how companies measure subsidiary marketing performance and also provides a complete overview of the different methodological approaches to measuring country potential. In addition, the paper provides a general guide for the strengths and weaknesses of the approaches.
Table of Contents:
Executive Summary
Introduction
Global Marketing Management Controls: What Are Global Marketing Management Controls?
Global Marketing Management Controls Strategies: Techniques FOR Measuring Subsidiary
Marketing Performance
Subsidiary Performance and Marketing Activities: Understanding the Global Marketing Mix
Evaluating Country Potential: Environmental/Situational Analysis
Effectiveness of Marketing Measures
Tools and Techniques of Country Analysis Techniques
Conclusion
Appendix
From the Paper
"The interesting phenomenon is how countries are using these strategies either from a marketing perspective to achieve economic goals, or for public policy uses to bolster political influence. Global marketing management controls is no longer simply a formulated plan for 'private companies' to follow, if they wish to market their products or brands internationally. Global marketing management controls strategies are an important branch of business administration; however it is becoming increasingly a country analysis tool that is becoming very popular based on the number of examples given above and the relative success of this new use."
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IKEA Case Analysis, 2008.
This paper analyses IKEA's ongoing struggle to prevent its suppliers from using child labor and discusses recommendations for positive change.
1,683 words (approx. 6.7 pages), 1 source, MLA, AU$ 58.95
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Abstract
This paper is an analysis of IKEA's struggle with suppliers to prevent child labor. The first child labor accusations directed at IKEA came in 1994, however, although IKEA has designed a code of conduct, internal controls, and third-party audits as a way to abolish child labor in its supply chain, this paper states that IKEA's suppliers are still employing child workers. Specifically, the paper discusses Venkat Industries' recent failed audit in which it violated occupational safety measures, mandated overtime, and was using child labor. Furthermore, the paper asserts that Kaisa Mattson, the head of compliance in south Asia, is faced with the decision as to whether or not to terminate Venkat Industries. Either decision carries new issues for IKEA involving its profitability, reputation, and whether it should continue its efforts to manage child labor, which this paper also goes on to discuss.
Outline:
Economic Factors
Non Economic Factors
Alternatives
Recommendations
From the Paper
"IKEA also faces the dilemma that its code of conduct clearly states that child labor will not be tolerated. Other suppliers have been terminated for substantiated cases of child labor in the past, and being more lenient with Venkat shows that the IWAY Code of Conduct doesn't apply for every company. Terminating the working relationship with Venkat Industries gives a strong message to IKEA's other suppliers: if it will terminate a major supplier on grounds of child labor, no companies are safe.
"IKEA has an internal standard it must uphold to sustain its reputation with employees and suppliers. Job 9 and the IWAY have been clearly described to employees and suppliers. These are objectives the company with which needs to remain consistent. Still, the education of employees and the public is also needed to ensure they understand IKEA's strong hand in eliminating child labor. The IWAY has led IKEA towards its current involvement in the fight against child labor, which therefore puts IKEA in a position to terminate Venkat Industries."
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Nursing Leadership Analysis, 2008.
An analysis of the nurse leader's role in the nursing profession.
1,496 words (approx. 6.0 pages), 8 sources, APA, AU$ 53.95
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Abstract
This paper examines how nurses, as leaders of their profession, are responsible for shaping the future of the nursing profession as a whole in accordance with societal needs and in conformity with law. The paper explains that as time passes and the professional identity of nursing and leaders becomes more prominent, especially in the face of sweeping health care changes, the issues pertaining to role development and goal-setting will eventually be addressed adequately. The paper then looks at how, in practice, it is the nurses who play a large part in formulating and implementing patient care plans, evaluating their outcomes and continuously improving the quality of care. The paper concludes that the nurse leader's expanded role as researcher, planner, policy-maker, educator, leader and collaborator testify to the greater ethical responsibilities nurses share towards patients, colleagues and the populations they affect through their decisions.
Outline:
Introduction
Impact of Formal and Informal Power within the Organization
Personal Leadership Style
Leadership Challenges
Leadership Analysis
Conclusion
From the Paper
"The impact of formal power within this organization is unique in that a military component is prominent. Informal power, on the other hand, is less prominent. As a formal power structure, the military hierarchy is prominent but not as rigid as in combat (line) settings in that seniority (i.e. rank) can override decisions irrespective of health profession affiliation. Nonetheless, the military hierarchy is still respected. While this is usually not the case with respect to clinical decisions (as expert power is still respected between disciplines), administrative decision making is different. Regardless of the assignment duration of senior ranking officers, their decisions are followed."
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Implementation of ISO 14000, 2008.
An analysis of an environmental management system (EMS) framework and how this could be integrated within the overall structure of an organization that wanted to implement the ISO standards.
2,575 words (approx. 10.3 pages), 10 sources, MLA, AU$ 83.95
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Abstract
This paper outlines how ISO 14000 could be integrated and become embedded within the strategic development of a firm to increase efficiency. The paper also analyzes (EMS) frameworks and how this could be integrated within the overall structure of an organization that wanted to implement the ISO standards. In addition, the paper outlines some intrinsic benefits a firm received from ISO 14000 and how it affected operations within the entity.
Table of Contents:
Abstract
Introduction
Implementation Process for ISO 14000
ISO 14001: Overview of the Implementation Process
Interaction between Organizational Structure and ISO 14000
Organizational Benefits of Implementing EMS
Internal Benefits Of Implementing ISO 14000
From the Paper
"Understanding and integrating the organizational structure with the company objectives concerning environmental issues is the key to effective management; the role of the EMS and the aims is the best example of how pivotal environmental issues and the operations of a firm are. This paper has tried to explore the idea behind ISO 14000, and how organizations can achieve it. The issues presented, highlight the fact an EMS has to be formally integrated within the strategic plans of the organization a culture that embraces these plans and finding innovative ways of motivating and communicating objectives to employees and other stakeholders which will not negate the appropriate organizational structure."
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The United States Automotive Industry, 2008.
An analysis of the American automobile industry.
1,634 words (approx. 6.5 pages), 8 sources, APA, AU$ 57.95
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Abstract
This paper identifies the necessary economic model that explains and analyzes the U.S. automotive industry. The paper focuses on the long-run and short-run profit maximization point, elasticity measures and how changes in price affect total revenue. The paper then explains the demand equation within the US automotive industry. The paper points out that it is clear that the US automotive industry is expansive and economic theory can be applied to the market to understand, demand, supply, profit maximization, and elasticity of demand. In conclusion, the paper shows that after a comprehensive analysis of this industry, a very comprehensive understanding of the factors that affect demand within the automotive industry via a multivariate framework is seen.
Outline:
Market Structure for the US Automotive Industry
Demand Function: US Automotive Industry
Macroeconomic Variables And the US Automotive Industry
Understanding Price Elasticity in the US Automotive Industry
Profit Maximizing Output and Price within the US Automotive Industry
From the Paper
"The law of demand states that as price increases, the quantity demanded increases, and the converse holds true. Therefore as the price of Toyotas increase, there is the expectation that the quantity demanded for Toyotas will decrease, while as the price of Toyotas decrease, then the quantity demanded increases (same for the GM model). If this model was estimated, based on the law of demand, b1 should be negative."
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Cultural Management - Culture Cannot Be Managed, 2008.
The paper discusses the question of if and how culture can be managed in a business environment.
1,928 words (approx. 7.7 pages), 5 sources, APA, AU$ 66.95
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Abstract
In this paper, the validity of the belief that in a business setting culture cannot be managed is critically analyzed and arguments are made both for and against the statement. The paper also presents examples that suggest that organizational culture does play a very important role in the success of the organization. However, these same examples also serve to reinforce a contention about the inability of corporate culture or management to undergo change.
From the Paper
"It must be acknowledged that the assertion - "Culture cannot be managed" - would likely meet with some degree of skepticism from organizational management students as well as corporate professionals. However, it may be argued that there is some validity to the perspective on the relationship between management and organizational culture that is manifest in this assertion. Consider, for example, the case of software giant J.D. Edwards. The corporation's CEO and chairman, C. Edward McVaney, contends that the success of a business often has very little to do with its management and senior executives who - as is commonplace in corporate culture - often come and go with minimal impact upon the organization itself. It is McVaney's view that the success of an organization is based upon its culture, which is usually invulnerable to change by management or business leaders. In McVaney's words: "95% of the time, the leaders and management of a business do not lead and manage that business" (Jesitus 16)."
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Business Economics And Cultural Differences, 2008.
This paper provides a complete analysis of the interaction between business economics and cultural differences.
1,227 words (approx. 4.9 pages), 2 sources, APA, AU$ 44.95
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Abstract
This report compares the differences in management and work attitudes between the US (Western society, The Czech Republic and Asia). A variety of influences are discussed and compared such as gender, employee attitudes, and management styles, etc. The report concludes that cultural factors are indeed critical to outcome and the success of a company.
Outline:
Introduction
Cultural Differences: Czech Republic versus United States
Hofstede's Evaluation: Czech Republic
Eastern Versus Western Cultures
Conclusion
From the Paper
"Culture is usually considered the combination of inherent values and learned mission. The importance of culture is due to the fact that it can affect operational excellence and the achievement strategic objectives. It is therefore imperative that there be a general understanding of the difference between the two cultural realms so that important aspects of the management styles can be positioned within the overall strategic business process within organizations, since:
- Organizations are living social organisms, and need a link between them to survive; the culture can act as this link, but may or may not be a positive or enforcing element,
- Culture is a main part of the fundamental support of an institution and may fail if there is a serious contradiction between business trends and the cultural practices within a country,
- Culture is critical to business strategies, goals, missions, and outcomes, (ITIM, 2003, para 4))"
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Leadership and Science, 2008.
An in-depth review of "Leadership and the New Science: Discovering Order in a Chaotic World" by Margaret J. Wheatley.
2,595 words (approx. 10.4 pages), 6 sources, APA, AU$ 84.95
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Abstract
The paper analyzes Margaret J. Wheatley's "Leadership and the New Science: Discovering Order in a Chaotic World", which is a call to organizational leaders and managers to address the needs of their individual employees. The paper looks at the author's background, provides a summary of the book and relates the author's viewpoint and purpose. The paper also examines the author's use of evidence and counter-evidence and discusses how convincing the arguments are. The paper compares this book with other books and articles on this topic and concludes with a final, positive, evaluation of the book.
Outline:
Author's Background
Summary of Book
The Author's Viewpoint and Purpose
Evidence the Author Presents to Support Her Thesis
Author's Use of Evidence and Counter Evidence
The Book's Argument---Convincing or Not
This Book Compared With Other Books and Articles on the Same Subject
Final Evaluation of the Book
From the Paper
"The book, Leadership and the New Science: Discovering Order in a Chaotic World, demonstrates how the "new Science" discoveries in fields such as biology, quantum physics, and chaos theory are changing society's antiquated views of the universe. As a result, this new science provides model insights into management, design, and leadership of today's organizations (Wheatley, 2001, p. 4). Throughout her book, Wheatley explains how leaders can change the way they lead to create a competitive business that is able to competently compete in an ever changing world. She writes that good leaders can connect individuals to the identity of the corporation so these individuals can then accept responsibility for changing themselves rather than feeling as though change has been imposed from those at the top (Wheatley, 2001, p. 24)."
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Red Bull and V, 2008.
A comparison of the Red Bull and V beverage companies' performance.
1,333 words (approx. 5.3 pages), 6 sources, APA, AU$ 48.95
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Abstract
The paper analyzes the two companies vying for domination of the energy drinks market, Red Bull and V, and compares their performance. The paper describes and contrasts how each company has built their brand equity and then shows how Red Bull has global market dominance and massive brand equity while V needs to improve its global performance. The paper concludes that embedding itself in popular culture will be critical to V's success in improving its brand performance.
Outline:
Introduction
Red Bull
V
Red Bull vs. V
Strategy for V to Improve Brand Performance
From the Paper
"Dietrich Mateschitz originally came up with the idea for his energy beverage in 1984, after traveling to Asia and discovering the popularity of energy drinks in some areas (A new market, 2007). Mateschitz brought several samples back to Austria and after three long years developed his own version involving both medical research and scientific testing (Brunnen, 2007).
"It was "this period (that) saw the birth of the product positioning 'Red Bull vitalizes body and mind' and the unique slogan 'Red Bull gives you wiings!'" (A new market, 2007). First launched in Austria, in 1992, it was then quickly rolled out throughout most of Europe. This was then followed by North and South America, Africa and then Australia. By 2002, more than one billion cans were being sold annually (Brunnen, 2007)"
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Internet Based Businesses: Social Networking Sites, 2008.
A comparative essay on the marketing activities of Facebook and Hi15 internet websites.
1,217 words (approx. 4.9 pages), 8 sources, APA, AU$ 44.95
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Abstract
The paper describes the activities of major Internet based businesses and points out the activities required for success. In its discussion the paper highlights two main players i.e. Facebook and Hi15networks.com and addresses the recommendations, major activities and successes of each by comparing their differences in marketing strategies.
Outline:
Overview
Facebook
Hi15
Marketing for e-Commerce
Hi15 recommendations
From the Paper
"Facebook is a social networking site that was once primarily targeted at the college and university student. For the past year the company has broadened its target market profile and become increasingly popular with professionals and businesses as well. Facebook earned revenues of between $100m to $150m during 2006 and the first part of 2007 primarily through an advertising partnership with Microsoft Corporation (Adegoke, 2007). Currently, Facebook is privately held and hence the difficulty in determining exact revenues. However, the company maintains in excess of 40m active account holders and receives in excess of 200k registration requests daily after just 3 years of existence (Adegoke, 2007). Facebook is highly successful and determined to continue to leverage its growing membership base and regular visitors in order to monetize its services."
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Current Focus on Inflation within the American Economy, 2008.
A review of two articles examining US monetary policy: "U.S. Monetary Policy: An Introduction" published by the Federal Reserve Bank and "Allowing Himself a Smile" published by "The Economist".
884 words (approx. 3.5 pages), 3 sources, APA, AU$ 34.95
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Abstract
This paper discusses two articles focusing on monetary policy, the role of the Federal Reserve, and inflation, which are all connected to scarcity, choices, tradeoffs, and opportunity cost. The paper relates that information from the two articles, "U.S. Monetary Policy: An Introduction" and "Allowing Himself a Smile", could be closely linked and analyzed using the macroeconomic tools but the connection with scarcity and opportunity cost presents the analysis in a microeconomic framework, since the articles focused on decision making for the government as an entity.
From the Paper
"Scarcity within this context relates to the fact that as a society resources are scarce and choices have to be made, hence there is always an alternative that has to be forgone, the value of this forgone alternative is called the opportunity cost. Monetary policy highlights that when an economy does not have enough resources (scarcity), and demand is high the economy will self-regulate and increase prices (demand-pull inflation), or if the supply of a resource commodity is limited, this can cause cost push inflation (like the rise in oil prices leading to inflation). Correcting inflation via monetary policy highlights how an economy overall has to make choices, whether it be consumers or the government and the associated cost of these choices is indicative of how an economy maintains macroeconomic stability."
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Performance Management Systems, 2008.
An explanation of performance management systems in organizations.
1,739 words (approx. 7.0 pages), 8 sources, APA, AU$ 60.95
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Abstract
This paper examines the performance management system which has become part of an organization's human resources. It describes the process involved and the different types of performance management. The author has also included an example of a performance management system in a retail environment.
Outline:
Basis for Performance Management
Creation and Implementation of a Performance Management System
Types of Performance Management
Example
Conclusion
From the Paper
"Lawler (2005) notes that performance management is becoming more important for today's high performance organizations as the relationship between employees and the organizations they work for has changed, and developing a mutually beneficial relationship is important to achieving more in terms of performance. Strivers (2000) points out the need for rules and guides to govern performance management because of changes that have taken place in the business environment in recent years. In the process of designing and implementing a new performance management system, the manager must play a role in the design process, in educating employees about the importance of the system, in deciding on financial and nonfinancial performance measures, and in reviewing and updating what is set in place. This indicates that the system should reflect the aims, goals, and mission of the employer. Strivers further notes the elements making up the performance management system and how they serve as part of a powerful behavioral tool. Management must measure what it wants to achieve in order to see if it is or is not achieving its goals. The system addresses what are called intangible assets, including such vital elements as the knowledge of the workers and efforts to customize products and services. The author notes the value of consultants but places more emphasis on the managers in the organization as guides for the development process. She then offers a model based on her own analysis and data gathered from other sources. The system must provide managers with guidance in moving their companies in the direction desired."
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