Sport Business Professionalization

Paper Summary:

This paper details the implications of sport business professionalization in the context of three critical business functions: HRM, finance and accounting. The paper uses a research-based analytical method and discusses a number of salient issues that sport administrators must now consider in today's globalized business climate. The paper recommends a careful consideration of policies and procedures and a systematic approach to them. According to the paper, gone are the days of complacent sport administration. Organizations must now be stringent in their activities and make certain business is carried out in an efficient and effective manner.

Table of Contents:
Executive Summary
Contents
Introduction
Three Sector Model of Sport
Human Resource Management
Managing Volunteers
Staffing and Development
Finance
Financial Performance Management
Marketing
Branding
Sponsorship
Conclusion
Figure: Three Sector Model of Sport
Figure: An Overview of the Recruitment and Selection Process
Figure: A Framework for Building a Sport Teams' Brand Equity
Table: Financial Performance Indicators for a sport Organization

From the Paper:

"Of particular salience when considering the role of HRM in sport is the mixture of paid and volunteer staff. Reliance upon volunteer support has long been a constant in sport management. In Australia 1.5 million volunteers contribute in excess of 165 million hours operating sport organizations annually. In spite of this, the professionalization of state and national sport organizations has meant volunteer roles are gradually being taken over by paid employees, creating tensions as perceived control of decision-making becomes contentious."

Sample of Sources Used:

• Andreff, W. & Staudohar, P.D. (2000), 'The Evolving European Model of Professional Sports Finance', Journal of Sports Economics, vol. 1, no. 3, pp. 257-276.
• Cousens, L. Babiak, K. & Bradish, C.L. (2006), 'Beyond Sponsorship: Re-framing Corporate-Sport Relationships, Sport Management Review, vol 9, pp. 1-23.
• Couvelaere, V. & Richelieu, A. (2005), 'Brand Strategy in Professional Sports: The Case of French Soccer Teams', European Sport Management Quarterly, vol. 5, no. 1, pp. 23-46.
• Doherty, A. (1998), 'Managing Our Human Resources: A Review of Sport Organisational Behaviour in Sport', Sport Management Review, vol. 1, pp. 1-24.
• Hoye, R., Smith, A., Westerbeek, H., Stewart, B. & Nicholson, M. (2006), Sports Management: Principles and Applications, Elsevier Ltd, Oxford.

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