Audio-Visual Congruency and Emotion

Paper Summary:

This paper contends that the affective properties of music upon one's emotive state appear as the source of much research throughout the realm of psychology, with theories regarding its effects and emotive properties being recruited and adapted, from non-musical literature. One important role which music plays within society is in cinematography, as congruence between auditory and visual stimuli is a fundamental component due to its ability in conveying emotionality. Throughout this paper the circumplex model was incorporated, as a measure of emotion and a template from which to obtain congruence between auditory and visual stimuli. The paper assesses the importance of such congruence, between auditory and visual stimuli and its resulting impact upon emotion.

From the Paper:

"Music is a key element of everyday life, its role within society is divergent. Variation in temporal structure allows for diverse utilization, permitting music to pervade all cultures and play a significant role in the majority of social and religious rituals: birthdays, weddings and funerals, and so on. The affective properties of musical stimuli are the source of much research and theories regarding music's effects and emotive properties have been recruited and adapted from non-musical literature (Ritossa and Rickard, 2004). With such an impact upon on society, the effects of music on behavior deserve further exploration. The research reported here was such an exploration, with the primary focus concerning arousal, performance and the importance of the relationship between audio and visual stimuli."

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