Japan as a Tourist Destination

Paper Summary:

This essay discusses Japan, in terms of culture, as well as attractions. It explores possible reasons for tourists being reluctant to visit Japan. The paper then offers unique ideas on how Japan could market tourism to other areas of the world, in order to encourage tourists to visit.

From the Paper:

"Despite Japan's facade of modernity, from its city skylines and "Bullet Trains" to its millions of people who seem to have high-tech cell phones glued to their ears, traditional Japan still exists in a huge network of inns and restaurants, and in arts, crafts and customs that have not changed in over a thousand years. The deceptive thing about Tokyo is that it seems surprisingly Western on the surface with Western looking buildings, McDonald's franchises and kids listening to rap music. It seems like you might as well be in Los Angeles. Yet you don't need to dig very deep to discover the Japanese soul beneath the Western facade. One of the most appealing aspects of travelling in Japan is the richness of culture that can be encountered. Advertisement should grasp that despite Japan's apparent Western aspirations, it is uniquely Japanese. "

Sample of Sources Used:

• The Book in Japan: A Cultural History from the Beginnings to the Nineteenth Century by Peter F Kornicki
• The Beginning of Heaven and Earth: The Sacred Book of Japan's Hidden Christians by Christal Whelan
• History of Japan: Together with a Description of the Kingdom of Siam by Engelbert Kaempfer
• The Making of Modern Japan by Marius B Jansen
• Other Voices, Other Vistas: China, India, Japan, and Latin America edited by Barbara H Solomon

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