Marketing Plan for the Apple iPhone

Paper Summary:

This paper presents a marketing plan for the Apple iPhone which defines the company's market specialisation. The paper specifically examines the company's ability to reduce costs incurred, improve operations to become more efficient and to achieve customer satisfaction and customer service excellence. It looks at reducing operational costs to extend profit margins while combining this with a product price discount to increase sales volumes. The paper provides a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Table of Contents:
Executive Summary
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Objectives
Target Market
Marketing Mix
Product Strategy
Distribution Strategy
Promotion Strategy
Price Strategy
Implementation
Control
Sales Analysis
Cost Analysis
Performance Analysis
Recommendations

From the Paper:

"A very important technique for managers, it is a detailed breakdown of Apple's sales records. These must be performed at the least quarterly (or sooner) in order to properly track sales volumes. This will allow Apple's managers to stay in touch with the market. We recommend that a 'sales variance analysis' be used as this measures how much is actually being sold compared to projected targets. Micro-analysis combined with a Sales Variance Analysis, to measure sales relating to class of trade, geographic region (country, state or city), retail stores, online, etc measuring average sales per area highlighting sales strengths and weaknesses within those selected regions."

Sample of Sources Used:

• http: //theapplemuseum.com 2008, p.1
• http: //www.apple.com/au/iphone/ 2009, p.1
• http: //www.apple.com/au/iphone/features/ 2009, p.1
• http: //www.apple.com/au/iphone/specs.html 2009 p.1

More papers on Marketing Plan for the Apple iPhone:

• Marketing Plan # 114726 : "Apple's iPhone"
• Analytical Essay # 102335 : "Marketing Mix and iPhone"
• Marketing Plan # 104182 : "Apple, Inc.'s iPhone"

APA Citation:

MLA Citation: