Microwave Oven

Paper Summary:

This paper examines the consumer experience with the help of an example the Sharp microwave oven. Although the product is appealing at first, it falls short of expectation during the consumption period. Hence, Sharp should prioritize on improving consumer experience in the consumption period, since this is the time dimension when most consumers are dissatisfied. This paper provides suggestions for improving the consumption experience.

Abstract
Background
Market Industry and Growth
Product Details
Competitor analysis
Customer Profile
The Product Experience
Pre-consumption
Consumption
Post-Consumption
Enhancing the Experience
Conclusion
Bibliography

From the Paper:

"Sharp Corporation is one of Japan's oldest and leading manufacturers of electronic goods. Over, the years of the company's existence, it has expanded globally, adapting to the pressures of global change. The company's founder was Tokuji Hayakawa and was named the Hayakawa Electric Industries in 1912 (Timbrell & Tweedie 1998). Its first product was a successful mechanical pencil called 'Ever-Sharp". After World War 2, Hayakawa increased its product line length, breadth and depth by introducing new products and models such as television, calculators and LCD technology. In 1970, the new chairman of the company, Akira Saeki, oversaw an important reorganization of the company intended to establish a new corporate identity and unify product development efforts (Mirabile 1990). Therefore, Hayakawa Electric Industries adopted the name Sharp Corporation. The company broadens its product line in the 1970s and continued expanding its operations worldwide."

More papers on Microwave Oven:

• Essay # 143713 : "The Effects Of Microwaving Food"
• Essay # 22025 : "Microwave Ovens"
• Essay # 69056 : "Home Depot and Lowes"

APA Citation:

MLA Citation: