Communication and Law Firms

Paper Summary:

This paper examines the various methods of communication used by law firms in Australia - modern and classic. These include corporate persona, e-mail, websites, sponsorship, intranet, brochures and seminars.

From the Paper:

"Arguably one of the most important assets of any institution is their ability to communicate with their designated market. Law firms in Western Australia are no different. For a firm to succeed they must establish appropriate mechanisms through which they can communicate, both internally and externally. Traditionally the preferred methods of communication where; written correspondence, telephonic conversations, and to a certain extent facsimile . Today, as one venture's into the technological era new mediums are being presented, permitting a more effective level of communication, with respect to time, cost and ease of use. These new methods of communication that allow a more effective transfer of information come in the form of the internet, namely web pages and electronic mail (e-mail). On top of the abovementioned revolutionary communication devices law firms are increasingly communication to the general public in less conventional ways, this includes the deliberate and complex construction of "corporate persona", an increased involvement in sponsorship and via the provision of free seminars for employees and clients. Law firms in Western Australia are at a unique time period where they must confront, understand and embrace more effective and less traditional means of communication. The transition is currently underway and one can now identify that the most effective means of communication while having their flaws, come in the form of e-mail, web pages, corporate persona, seminars and sponsorship."

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