Media Differences

Paper Summary:

This essay examines the media and cultural difference in Hong Kong and Australia in terms of the contents, topics and advertisement in their magazines. The paper begins with an analysis of Australia's media coverage and then compares it with Hong Kong's. Some of the issues discussed are sex in magazines, the quality of the journalism, freedom of speech, advertising and materialism.

From the Paper:

"Every country has their culture and network of media. Culture is a code for communication. It is of total accumulation of shared language, many beliefs, customs, activities, interactions, personal relations, institutions and communication patterns of an identifiable group of people (Dodds, 1987:37). It is generally accepted to be learned rather than inherited from childhood from families (Dodds 1987:38). As media is a form of communication, media and culture are inseparable. The media's role in the intercultural communication is complex. Media is the utility in producing modernization and national development (Dodds, 1987:157). It varies across many world nations due to different cultural variable which correlate with media presence."

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