Consumer Behavior in Japan and Indonesia

Paper Summary:

This paper examines the differences and similarities of consumer behavior in Japan and Indonesia in terms of their natural system, political system, economic system, social system, knowledge system, educational system, executive system and marketing system. Marketing implications are also provided.

From the Paper:

"It can be argued that Indonesia and Japan are two of most attractive markets in Asia. Indonesia has a fast growing population and Japan can be considered as the most developed Asian country. This paper will analyze, evaluate and note differences and similarities of the natural system, political system, economic system, social system, knowledge system, educational system, executive system and marketing system of Indonesia and Japan. Consumer behavior topics and marketing implications relevant to the systems mentioned above will also be discussed in details. It is believed that changes in consumer behavior in both countries over the recent years will help marketers to analyze consumers' increasing influence, to educate and protect consumers, formulate public and personal policy."

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