Leadership Case Study

Case Study # 59104

Business > Companies
Business > Management
Communication

An evaluation of the approach to leadership taken by Doug Ivester during his time as CEO of Coca Cola.

3,150 words () | 24 sources | MLA | 2005 Australia

Paper Summary:

This paper examines the leadership qualities of Doug Ivester during his time as CEO of Coca Cola. Key issues are pinpointed from which recommendations are made in regard to the selection of a new leader for the Coke board. Key issues addressed include management vs leadership skills, flexibility and interpersonal and motivational skills.

Outline
Introduction
Background
Management vs Leadership Skills
Characteristics of a Good Leader
Flexibility
Delegation
Interpersonal Skills
Communication Strategies
Interpersonal Skills: Staff Unrest
Sensitivity
Perspective
Recommendations
Manager vs Leader
Job Competency
Recruitment
Induction
Future of Company
Conclusion
References

From the Paper:

"At the start of Ivester's tenure, none would have predicted his downfall. Some even predicted a greater performance than that of the highly respected Goizueta (Cottrill 1998). Ivester was a dependable man, a former accountant and 'number-cruncher supreme'(Bennis and O'Toole 2000, p.172) who had slowly worked his way up the hierarchy of Coke to eventually hold the position of CEO. What Ivester failed to realise was that his steadfast managerial skills wouldn't automatically translate into solid leadership, and that his preference for stability and order didn't necessarily translate well into an insecure market environment in which he found himself."