DoubleClick Case Study Analysis

Paper Summary:

It presents a case study to discuss the success of the DoubleClicks business, its business model, competitors, alliances, technologies and recommendations for the future.

Introduction
Business Model
Technologies
Competitors
Privacy
Local Presence
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography

From the Paper:

"DoubleClick was founded in 1996 and is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyse their marketing programs (Rappa, 2003). Based in New York City, DoubleClick operates in 21 countries around the world. DoubleClick's second quarter revenue for 2003 was $US63.6 million and currently employ 1,082 people. Last year, DoubleClick produced more than $US300 million in annual sales (DoubleClick, 2003). This case study will examine some of the key factors in DoubleClicks business."

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