Boo.com Case Study Analysis

Case Study # 45338

Business > Companies
Computer and Technology > Internet
Computer and Technology > Technology

This case study looks at the highly publicized failure of the on-line retailer Boo.com.

1,500 words () | 11 sources | MLA | 2003 Australia

Paper Summary:

This case study discusses the failure of Boo.com, its business model, competitors, alliances, technologies and recommendations.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Advertising
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography

From the Paper:

"Boo were probably one of the most publicised victims of the Dot.com crash. Boo's concept was to sell top fashion clothing over the Internet at retail price with the aim of creating a global brand. Boo launched in November 1999 and on May 17 2000 Boo had gone out of business. In six short months, Boo had spent $US135 million dollars. Boo has since been purchased by fashionmall.com Inc. in New York, which bought the boo.com domain name, trademarks and other assets. Boo.com has since reopened under the fashionmall.com banner. This case study will examine some of the key factors in Boo's failures."

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APA Citation:

Boo.com Case Study Analysis (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com.au/Case-Study-Boo-com-Case-Study-Analysis/45338