Abstract
A recent National Federation of Independent Business (NFIB) small business survey revealed that of approximately 1.6 million small businesses to launch Web sites, most wasted more money than they made. In many cases, the reason for this is that most of the Web sites were little more than electronic brochures gathering dust on the Internet. The paper shows that when the survey was published, more than 65 percent of small-business Web sites did not allow customers to buy on-line, substantially reducing their effectiveness. The paper shows too, that according to researchers and small business experts, small businesses like these would undoubtedly benefit from investing in e-commerce to make their sites fully functional and profitable.

From the Paper
"The Internet and e-commerce present enormous opportunities to small businesses, as they provide access to world markets, achieving the kind of market presence and penetration that has traditionally been exclusively available to larger companies (NSW, Enos). However, there is much more involved in e-commerce than simply creating a Web site.
One of the most important things to consider when investing in e-commerce is client relationships. A good online experience from both a marketing and a sales point of view makes a huge difference in successful e-commerce strategies."

Tags:inventory, client, relationship

Abstract
This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.

Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References

From the Paper
"It is extremely important to first understand Burswood's background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."

Tags:mix, gambling, strategy, advertising, perth, resort

Abstract
This paper examines a new business plan for the small but rapidly expanding Australian fast food chain restaurant. The writer discusses the ethical and legal issues when marketing to tweens and when acquiring finance for marketing, as well as the correct way to market to tweens without upsetting laws and still remaining ethical in the process. The paper further explains how branding and image marketing is an excellent opportunity to capture a larger chunk of the tween industry.

Table of Contents:
Introduction
Strategies to Market to Tweens
Ethical/Legal and Business Issues when Marketing to Tweens
Communications
Branding, Image Marketing
Finance
Expectation of Sales
Conclusion/Recommendations

From the Paper
"The Tween market is an ever growing market which has grown from 15% in February 2002 - 40% in December 2004 (Marek 2006, p. 1) and has seen marketers take advantage of Pre teens aged 8-12 in an effort to capitalise on this enormously expanding market. Recent increases in sales in the market segment have seen the small but rapidly expanding Australia fast food chain restaurant want to increase its market share by increasing revenue through intelligent marketing. Tween have influences of parent and their decision making when purchasing products. This report will outline strategies used to market to tweens and the ethical issues involved in the process."

Tags:ethical/legal, and, business, issues, marketing, image, branding

Abstract
This paper examines the contribution of marketing to a firm?s success. It shows how although the definition of success varies across organizations, a common form is to achieve substantial sales volume in our current hypercompetitive economy and therefore marketing is a vital component for organization to attain victory. It identifies three categories of marketing capability, the creation of large sales volume and better returns, acceleration of growth and the provision of competitive advantage. It also discusses how although marketing is important to a firm?s success, its ability is bounded by the environment in which it operates and its effectiveness under the control of management.

From the Paper
"A primarily challenge to marketing managers is achieving large sales volume and better return for the firm. Marketing activates such as pricing decision and product development has the ability to contribute to a firms? success. Atkin and Skinner (1975 citied in Mohamed et al. 2002: 98) stated that many companies consider pricing policy as being of vital importance. Better margins can be reached through price premiums using differentiated plan. Value created through better pricing is based on focusing on best customers and products (Noble 2002: 26). Attractive prices are needed to remain competitive in the market. Organizations should be able to provide basic goods at low price and differentiated goods at prices that consumers feels is reasonable and valuable to pay for (Mohamed et al. 2002: 99). Thus, the organization will be able to gain sales growth and higher profit margin."

Tags:management, sales, business, customers

Abstract
This paper states that P&G's rise to the top was predicated on innovation, in product development, market research and in advertising. The author believes that not only is P&G's in touch with the pulse of the world's culture but also they have been active contributors to that culture's formulation. The author relates that the name Procter and Gamble is known to consumers around the globe because the company has consistently maintained one of the largest advertising budget of any consumer company in the world.

Table of Contents
Introduction
History
Segmentation
Brand Loyalty
A Deal with the Devil
Price Wars
Future

From the Paper
"P&G was founded in 1837 when a Cincinnati father suggested that the two men married to his daughters, one a candle maker, the other a soap maker, should form a company together. The brother-in-laws, William Proctor and James Gamble, both Irish immigrants had settled in Cincinnati and met through the sisters they married. Each invested about $3500 a piece to form the start-up of a company that specialized in making soap and candles. In 1850, their trademark moon and stars logo began to appear on all their products. That trademark would become a source of P&G's greatest marketing setback, when it was falsely linked to Satanism a hundred years later."

Tags:soap, segmentation, brand, trademark, product

Abstract
This paper provides a market analysis for Gametraders Garden City, a fictional franchise store that offers retro and current video game products located in the Perth Garden City Arcade, in Australia. The paper presents a strengths, weaknesses, opportunities, threats (SWOT) analysis for the company and then analyses its market strategy and financial situation. The paper also shows the areas of the company that need to be monitored.

Table of Contents:
Executive Summary
Situation Analysis
Market Summary
Market Demographics
Market Needs
The Market And Trends
Market Growth
Swot Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition And Buying Patterns
Product Offering
Keys To Success
Critical Issues
Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Target Marketing
Positioning
Marketing Mix
Marketing Research
Financials, Budgets, And Forecasts
Break-Even Analysis
Sales Forecast
Expense Forecast
Controls
Implementation Milestones
Marketing Organization
Contingency Planning

From the Paper
"GGC will position itself as being the only Australian-owned specialty gaming retail store that offers video gamers the best prices on a wide range of new and retro video gaming products. GGC can offer the gaming market the ability to sell and trade-in most video gaming products regardless of age and offer better prices compare to current competitors offering and trade-in policies. Currently competitors such as Electronic Boutique are losing touch with the hardcore gaming market and the large department stores are not responsive enough in pricing to serve value-seeking hardcore gamers on new releases. Hardcore gamers also consist of retro gamers and collectors who have grown up with gaming and when they enter a Gametraders store such as GGC it ignites their nostalgic feeling of video gaming in the past. GGC have found that releasing video game products faster and at a relatively cheaper price than competitors have grab a market share from them even casual gamers. The hardcore gaming market is currently the most profitable market although smaller market but also they are the most influential. Hardcore gamers dictate what are the games to play and are able to convince casual gamers on places to shop. Casual gamers are sometimes converted as hardcore gamers through game introductions given by hardcore gamers."

Tags:gaming, retail, marketing, competitors, trade

Abstract
This essay is written in an Action Plan format "For implementing an improvement to customer service levels in an organization;" and it comprehensively covers all the necessary areas that involves Customer Service within an organization. The essay is based on an organization, where a lot of information is revealed about the organization to create a greater feel for its operations and employees: two organizational structures (before and after change are implemented) are also revealed. The problems are explained in full, and analyzed, strategies for change are created and an implementation processes is included.

Tags:business, improving, marketing, sales

Abstract
This paper presents a marketing plan for the Apple iPhone which defines the company's market specialisation. The paper specifically examines the company's ability to reduce costs incurred, improve operations to become more efficient and to achieve customer satisfaction and customer service excellence. It looks at reducing operational costs to extend profit margins while combining this with a product price discount to increase sales volumes. The paper provides a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Table of Contents:
Executive Summary
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Objectives
Target Market
Marketing Mix
Product Strategy
Distribution Strategy
Promotion Strategy
Price Strategy
Implementation
Control
Sales Analysis
Cost Analysis
Performance Analysis
Recommendations

From the Paper
"A very important technique for managers, it is a detailed breakdown of Apple's sales records. These must be performed at the least quarterly (or sooner) in order to properly track sales volumes. This will allow Apple's managers to stay in touch with the market. We recommend that a 'sales variance analysis' be used as this measures how much is actually being sold compared to projected targets. Micro-analysis combined with a Sales Variance Analysis, to measure sales relating to class of trade, geographic region (country, state or city), retail stores, online, etc measuring average sales per area highlighting sales strengths and weaknesses within those selected regions."

Tags:product, sales, efficiency, costs

Abstract
This paper explains the differences between consumer and organizational buying behavior and the influences on organizational buyers. The writer begins by explaining the concept of organizational buying including how it differs from consumer buying, before proceeding to an analysis of the main influences on organizational buyers and how one would utilize those to attempt to win a contract.

From the Paper
"For the marketing manager of an organization to operate in an effective and efficient fashion, it is imperative that they possess a sound understanding of organizational buying behavior. A thorough understanding of the differences between consumer and organizational buying, and thus the influences on organizational buyers, enables a marketer to correctly identify the best way to market their product or service to the organization they are interested in doing business with."

Tags:behavior, buying, consumer, influences, manager, marketing, organizational

Abstract
Singapore Airlines plans to start up a new business venture, a2, in the Australian domestic aviation market. a2 will introduce Sydney-Melbourne flights in the coming year and link up all major Australian cities by 2006. This paper discusses that the overall marketing goal for a2 is to position itself as the preferred corporate travel airline. The writer provides a thorough marketing plan for the new company including future projections, budgets, costs, competition market and expected profits.

Executive Summary
1 Introduction
2 Goal Setting
3 Situation Analysis
3.1 Market overview
3.2 Opportunities and threats
3.3 Strengths and weaknesses
3.4 Issues
4 Strategy Formulation
4.1 Marketing objectives
4.2 Marketing strategies
5 Action Plan
6 Financial Projections
6.1 Assumptions for the first year
6.2 Three-year projections
7 Resource Allocation and Monitoring
7.1 Budget
7.2 Measurement and review
8 References

From the Paper
"a2's mission is to benefit Australian consumers and businesses by creating a more competitive environment in the current domestic duopoly aviation market. It aims to succeed by making the best out of its competitive advantages through
? strong financial backing from the parent company;
? highly qualified staff; and
? a continuing commitment in research and development.

a2's objective lies in the "product development" quadrant of Ansoff's matrix (Kotler, 2002). That is, it is offering new flight services to existing markets, as charted below."

Tags:airline, budget, industry, marketing, mcom, plan, timetable