Abstract
This paper investigates the considerable effect deregulation has had on the airline industry in terms of competition and how airlines have had to formulate defined strategies to improve their economic performance in order to remain competitive. The history of deregulation in Australia, Europe and the United States is reviewed, as well as the more recent developments in the industry as a result of deregulation. The various strategies available to airlines are discussed, along with how these counteract the competitive forces of their rivals, in both the domestic and international domains. It is also argued that airline managers must monitor competition and industry forecasts, develop initiatives to reduce costs while simultaneously maintaining or increasing yield to ensure long-term profitability.

Outline
Introduction
Outcomes of Deregulation
Intense Competition
The Economic Characteristics of an Airline
Managing Economic Performance and Competition
Conclusion and Implications

From the Paper
"As governments began to consider that current regulations in the airline industry were too restrictive, deregulation (or liberalisation) of economic and political regulations was thought to be the response to their desire to stimulate competition. Largely, the United States pioneered the implementation of regulatory reform. US government control over domestic airfares and entry into the market had ceased in the early 1980s, immediately encouraging new entrants into the domestic airline industry. As a result, airfares fell as competition grew. In Europe, the European Court of Justice ruled that government intervention concerning airfares breached competition law, leading to the staged deregulation of airfares and airline services (Hutcheson, 1996). On the Australian scene, interstate regulation was phased out in 1990, while intrastate regulation of routes and fares remained predominately intact to stabilise and scrutinise essential regional services."

Tags:airfares, aviation, blue, jetstar, liberalisationqantas, scheduling, sharing, strategy, tactics, unit, virgin, yield

Abstract
This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.

Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References

From the Paper
"It is extremely important to first understand Burswood's background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."

Tags:mix, gambling, strategy, advertising, perth, resort

Abstract
This paper examines a new business plan for the small but rapidly expanding Australian fast food chain restaurant. The writer discusses the ethical and legal issues when marketing to tweens and when acquiring finance for marketing, as well as the correct way to market to tweens without upsetting laws and still remaining ethical in the process. The paper further explains how branding and image marketing is an excellent opportunity to capture a larger chunk of the tween industry.

Table of Contents:
Introduction
Strategies to Market to Tweens
Ethical/Legal and Business Issues when Marketing to Tweens
Communications
Branding, Image Marketing
Finance
Expectation of Sales
Conclusion/Recommendations

From the Paper
"The Tween market is an ever growing market which has grown from 15% in February 2002 - 40% in December 2004 (Marek 2006, p. 1) and has seen marketers take advantage of Pre teens aged 8-12 in an effort to capitalise on this enormously expanding market. Recent increases in sales in the market segment have seen the small but rapidly expanding Australia fast food chain restaurant want to increase its market share by increasing revenue through intelligent marketing. Tween have influences of parent and their decision making when purchasing products. This report will outline strategies used to market to tweens and the ethical issues involved in the process."

Tags:ethical/legal, and, business, issues, marketing, image, branding

Abstract
This paper examines some of the forces of change in a business environment and their impacts on companies, with special reference to the Australian market.

From the Paper
"Human beings are living in the world where there are rapid changes and high competitions. Changes in the social structures can have dramatic impacts on business. For example, an aging population will affect the planning of business in the hospitality industry. The changing role of women in society has had a major effect on the advertising and merchandising of products e.g. cigarette manufacturers now target young women more than men. Consumer awareness has had a significant impact on standards adopted in manufacturing children's toys and equipment. Environmentally unsafe products and industries are increasingly under attack, while one of the most successful growth areas is in environmentally safe or friendly products. This included multicultural nature of Australian society. "

Tags:changes, transform, cope, techniques, coping

Abstract
This paper presents a general analysis of the impact tourism development has on regional areas, both positive and negative. It uses regional Australia as an example to analyze the situation in more detail. It explains positive economic developments but occasional negative social effects.

From the Paper
"In recent decades, regional Australia has unquestionably been suffering from a downturn in both population and facilities (Hall, 1998, p 272). Whilst the reasons for this are many and varied, they are mostly outside the scope of this essay and thus will not be discussed here. However, it is the resultant state of this situation which highlights the benefits of tourism development to regional Australia. An increase in the urbanization of Western society, Australia included, is responsible for the shrinkage of the agrarian society and consequent downturn in the fortunes of regional areas (Sharpley, 1999, p 285). Thus tourism development in regional Australia stimulates regional development as it promotes economic growth and employment generation. However, whilst this is the case, there are also factors that are preventing the occurrence of the tourism development of regional Australia. I will firstly discuss the benefits of regional tourism development in greater detail before proceeding with the discussion of the preventative factors."

Tags:australia, development, regional, society, tourism, urbanisation, western, urbinization

Abstract
This paper describes the marketing plan for leading Australian confectionary brand, Darrell Lea's foray into the Chinese market. The author provides a short background on Darrell Lea and explains why the company has decided to enter the Chinese market. The paper also gives a comprehensive description of Darrell Lea's entry strategy into China that includes a SWOT analysis and consumer analysis. Several methods for entry into the Chinese market such as exporting and franchising are discussed as well as market research and promotional methods. This paper includes tables.

Table of Contents:
Introduction
Situation Analysis
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Internal Analysis
The Company
Products
External Analysis
Political & Legal Environment
Economic & Financial Environment
Competitive Environment
Social & Cultural Environment
Technological Environment
Attractive Chinese Consumer Markets
Strategy Evaluation
Entry Strategy
Exporting
Franchising
Contract Manufacturing
Joint Ventures
Product Strategy
Communication Strategy
Strategy Implementation
Entry Strategy
Marketing Research
Secondary
Primary
Marketing Mix
Price
Place
Promotion
Product
Budget & Timeline
References

From the Paper
"Darrell Lea (DL) has been operating in Australia for over 80 years producing chocolate and other confectionary. It has over 1,000 outlets in Australia and over 8,000 outlets overseas retailing its products. Determine to expand; DL is looking for new growth opportunities overseas especially in the fast growing chocolate markets in Asia. One of those attractive markets is China due to its fast growing chocolate market spurred on by the extraordinary economic growth she has enjoyed in the past quarter of the century. The chocolate market in China is still determined to be in its infancy but it is predicted to grow into the largest chocolate market in the world."

Tags:chinese economy, confectionary industry, export franchise, joint venture

Abstract
In this paper, the author explores the internal and external influences that can have a predominant effect on an organization and how these pressures can cause organizations to change. The author highlights the new forms of work organizations that have been introduced in many enterprises as a result of these pressures as well as the efforts being made to provide greater efficiency and higher job satisfaction.

From the Paper
"Change is the experience of significant difference. It is above all else, experience. Experiences are personal and individual. People's response to what is supposed to be the same change may be very different. Change disrupted routine, causing people to feel a sense of loss. Change is a process, which occurs continually in life. Change threatens what is known and what makes the future uncertain. The external influences consist of factors external to the industry that may have significant impact on the firm's strategies. A firm cannot typically control its general environment. The external influences consist of much diverse but interrelated part. Here, we will look at segments: competition, technology, international influencers, government regulations/legislation and economic influences. These issues often overlap and developments in one area may influence those in another."

Tags:changes, pressure, external, internal, management, transformation, employees, human, resources

Abstract
This paper explains the theory of oligopoly and discusses how Australia's airline industry provides a solid example of an oligopoly market. It uses case studies of Qantas, Virgin and Tiger airlines to demonstrate how all need to employ profit-maximising strategies that take into account the likely response to the strategies of other firms.

Outline:
Introduction
Case Study

From the Paper
"The combined profits of firms in an oligopoly can be maximised if they act together as a monopolist. Under "normal" conditions it is expected that firms in an oligopoly will collaborate to produce the optimal conditions for themselves. This leads to a practice known as price-fixing, whereby business competitors agree to sell a virtually homogenous product at the same price. The agreement itself is known as a cartel. Since the practice is anti-competitive, and economically inefficient according to neo-classical economics, it is illegal under the Trade Practices Act and has been the subject of a recent scandal in the airline industry worldwide."

Tags:Game, theory, monopoly

Abstract
This paper analyzes the current PEAS (packaged enterprise application systems) marketplace. It focuses on the four biggest enterprise applications companies; SAP, Oracle, PeopleSoft and JDEdwards. The paper begins with an analysis of each company, discussing their product offerings as well as individual strengths and weakness. It also discusses how the mergers between PeopleSoft and JDE and the potential merger between Oracle, PeopleSoft and JDE will impact the PEAS marketplace, and more specifically, which merger has the better potential to compete with SAP.

From the Paper
"During the past few months, three of the major players in the PEAS marketplace have been involved in some intriguing merger and acquisition battles. On June 2nd, PeopleSoft announced a takeover bid for JDE. Soon after, Oracle, in an effort to stop and/or delay such a merger, announced a hostile takeover bid for PeopleSoft. Since then PeopleSoft had announced its completion of the acquisition (PeopleSoft 2003). Oracle, in response, boosted its hostile takeover bid of PeopleSoft's shares to approximately US$7.3billion. But both PeopleSoft and JDE are vehemently opposed to Oracle's offer, which they view as anti-competitive and will "dramatically undervalue the Company" (PeopleSoft 2003). Meanwhile, SAP, the biggest company in the PEAS marketplace, looks on, and launches a marketing campaign to capture both PeopleSoft and JDE customers who may be hesitant about buying software from companies in the midst of mergers and acquisitions (Vetich 2003:16). Although SAP, Oracle, PeopleSoft and JDE are all competing against each other in the PEAS marketplace, all four specializes in different areas of the market."

Tags:peas, merger, product

Abstract
Massive corporate mergers are becoming increasingly commonplace in 21st-century America. As one huge merger follows another, the benefits for owners and investors are obvious. The paper argues, however, that for our society as a whole, the consequences seem far less beneficial. When too many large corporations merge, competition is reduced, consequently denying consumers a variety of benefits that they are entitled to in our allegedly free market system. The paper argues that the lack of price reduction and innovation are the two most prominent detriments to society in the face of these industry oligarchies. Because one company owns many businesses, the businesses are all run in virtually the same way, leaving very little room for creativity or competition.

From the Paper
"Time Warner's recent merger with Turner broadcasting created the largest media company in the world. It now owns cable distribution, cable channels, production, music publishing, book and magazine publishing, retail interests, film production and theater chains. An example of possible problems: the 1996 controversy over Time Warner's cable provider not wanting to distribute Fox's 24 hour news channel, a competitor with Turner's CNN. Another example is The Disney/Cap Cities/ABC merger, which combines cable, merchandising, theme park, production, film and local media outlets (Barnou, 1999)."

Tags:acquisitions, Alan, Greenspan