Abstract
This paper presents a marketing plan for the Apple iPhone which defines the company's market specialisation. The paper specifically examines the company's ability to reduce costs incurred, improve operations to become more efficient and to achieve customer satisfaction and customer service excellence. It looks at reducing operational costs to extend profit margins while combining this with a product price discount to increase sales volumes. The paper provides a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Table of Contents:
Executive Summary
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Objectives
Target Market
Marketing Mix
Product Strategy
Distribution Strategy
Promotion Strategy
Price Strategy
Implementation
Control
Sales Analysis
Cost Analysis
Performance Analysis
Recommendations

From the Paper
"A very important technique for managers, it is a detailed breakdown of Apple's sales records. These must be performed at the least quarterly (or sooner) in order to properly track sales volumes. This will allow Apple's managers to stay in touch with the market. We recommend that a 'sales variance analysis' be used as this measures how much is actually being sold compared to projected targets. Micro-analysis combined with a Sales Variance Analysis, to measure sales relating to class of trade, geographic region (country, state or city), retail stores, online, etc measuring average sales per area highlighting sales strengths and weaknesses within those selected regions."

Tags:product, sales, efficiency, costs

Abstract
This paper describes the recruitment process beginning from the decision to recruit through to the orientation of the new employee. The author describes this process in a generic form but focuses on specific requirements and difficulties faced by small business. Various methods of advertising, interviewing and assessing applicants are discussed. Recommendations for small business are also made.

From the paper:

?Recruitment of the right people is important to the success of any business large or small. Making the wrong decision when recruiting employees can prove to be a costly exercise. Small business is at a distinct disadvantage compared to larger organizations when seeking to hire new staff. Small businesses are not just smaller versions of large organizations; they have their own specific needs, less money, less time and less expertise when it comes time to recruit. Yet good recruitment decisions are even more critical for small businesses where one poorly performing worker has a large impact.?

Tags:interview, business, human, management, resource, small, employee

Abstract
It presents a case study to discuss the success of the DoubleClicks business, its business model, competitors, alliances, technologies and recommendations for the future.

Introduction
Business Model
Technologies
Competitors
Privacy
Local Presence
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography

From the Paper
"DoubleClick was founded in 1996 and is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyse their marketing programs (Rappa, 2003). Based in New York City, DoubleClick operates in 21 countries around the world. DoubleClick's second quarter revenue for 2003 was $US63.6 million and currently employ 1,082 people. Last year, DoubleClick produced more than $US300 million in annual sales (DoubleClick, 2003). This case study will examine some of the key factors in DoubleClicks business."

Tags:revenue, future, model, technology

Abstract
This paper provides an analysis of the Harley Davidson company. The writer shows how Harley has used a unique approach to branding and maintaining an alignment between their corporate vision, culture and image. They have used many different methods to achieve a blend of active corporatism while still keeping their consumers feeling as though they "own" the brand and products associated with it.

From the Paper
"Harley Davidson promotes the image that "things are different on a Harley". The most important feeling they promote with their brand is freedom. Freedom of life, freedom of the open road, freedom of the individual. It is said that no two Harley's are the same. From production to consumption, the owner is involved in the process of creating their own freedom, and living the Harley dream. Their bike becomes their own self-expression, and they live the lifestyle that they perceive to be a part of owning that bike. This is also done with the management team, as well as the CEO."

Tags:advertising, brand, corporate, culture, davidson, harley, image, vision

Abstract
This paper explains the theory of oligopoly and discusses how Australia's airline industry provides a solid example of an oligopoly market. It uses case studies of Qantas, Virgin and Tiger airlines to demonstrate how all need to employ profit-maximising strategies that take into account the likely response to the strategies of other firms.

Outline:
Introduction
Case Study

From the Paper
"The combined profits of firms in an oligopoly can be maximised if they act together as a monopolist. Under "normal" conditions it is expected that firms in an oligopoly will collaborate to produce the optimal conditions for themselves. This leads to a practice known as price-fixing, whereby business competitors agree to sell a virtually homogenous product at the same price. The agreement itself is known as a cartel. Since the practice is anti-competitive, and economically inefficient according to neo-classical economics, it is illegal under the Trade Practices Act and has been the subject of a recent scandal in the airline industry worldwide."

Tags:Game, theory, monopoly

Abstract
This paper looks at how Google has revolutionized the search engine market around the world. It presents a case study to discuss the success of the Google phenomenon, its business model, competitors, alliances, technologies and recommendations for the future.

Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Customer Protection
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography

From the Paper
"Google, named after the mathematical term googol (one followed by 100 zeros), began in 1998 after two Ph. D. students from Stanford University, Larry Page and Sergey Brit, decided to merge their graduate projects together on search technology. When the search engine was first developed, 10,000 students and professors at Stanford University started using it regularly. Larry Page and Sergey Brit knew they were onto a winner product. Google will be celebrating its fifth anniversary on September 7 and currently handles 200 million search requests per day (Graham, 2003). Analysts estimate revenues from $940 million to $1.25 billion this year from advertising and licensing fees (Graham, 2003). This case study will examine some of the key factors in Google's business."

Tags:search, engine, technology

Abstract
In this paper, the author explores the internal and external influences that can have a predominant effect on an organization and how these pressures can cause organizations to change. The author highlights the new forms of work organizations that have been introduced in many enterprises as a result of these pressures as well as the efforts being made to provide greater efficiency and higher job satisfaction.

From the Paper
"Change is the experience of significant difference. It is above all else, experience. Experiences are personal and individual. People's response to what is supposed to be the same change may be very different. Change disrupted routine, causing people to feel a sense of loss. Change is a process, which occurs continually in life. Change threatens what is known and what makes the future uncertain. The external influences consist of factors external to the industry that may have significant impact on the firm's strategies. A firm cannot typically control its general environment. The external influences consist of much diverse but interrelated part. Here, we will look at segments: competition, technology, international influencers, government regulations/legislation and economic influences. These issues often overlap and developments in one area may influence those in another."

Tags:changes, pressure, external, internal, management, transformation, employees, human, resources

Abstract
This paper looks at how online auctions are among the most popular e-commerce destinations on the Web and how eBay in particular has revolutionized the online auction market around the world. It presents a case study to discuss the success of the eBay phenomenon, its business model, competitors, alliances, technologies and recommendations for the future.

Outline
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Customer Protection
SWOT Analysis
Porters Force Analysis
Recommendations
Summary
Bibliography

From the Paper
"eBay makes the majority of its money by taking a small percentage of each transaction, which is a maximum of 8% of the total value (eBay, 2003). eBay has two main mechanisms for charging fees a listing fee which is paid regardless of whether or not the item is sold and a sale fee which depends on the final sale price. For buyers it's an attractive market place, with no fees charged for browsing or purchasing any goods. The eBay auction site is available 24 hours a day, 7 days a week."

Tags:auction, commerce, electronic, internat

Abstract
This case study discusses the failure of Boo.com, its business model, competitors, alliances, technologies and recommendations.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Advertising
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography

From the Paper
"Boo were probably one of the most publicised victims of the Dot.com crash. Boo's concept was to sell top fashion clothing over the Internet at retail price with the aim of creating a global brand. Boo launched in November 1999 and on May 17 2000 Boo had gone out of business. In six short months, Boo had spent $US135 million dollars. Boo has since been purchased by fashionmall.com Inc. in New York, which bought the boo.com domain name, trademarks and other assets. Boo.com has since reopened under the fashionmall.com banner. This case study will examine some of the key factors in Boo's failures."

Tags:swot, market, crash, dotcom

Abstract
Massive corporate mergers are becoming increasingly commonplace in 21st-century America. As one huge merger follows another, the benefits for owners and investors are obvious. The paper argues, however, that for our society as a whole, the consequences seem far less beneficial. When too many large corporations merge, competition is reduced, consequently denying consumers a variety of benefits that they are entitled to in our allegedly free market system. The paper argues that the lack of price reduction and innovation are the two most prominent detriments to society in the face of these industry oligarchies. Because one company owns many businesses, the businesses are all run in virtually the same way, leaving very little room for creativity or competition.

From the Paper
"Time Warner's recent merger with Turner broadcasting created the largest media company in the world. It now owns cable distribution, cable channels, production, music publishing, book and magazine publishing, retail interests, film production and theater chains. An example of possible problems: the 1996 controversy over Time Warner's cable provider not wanting to distribute Fox's 24 hour news channel, a competitor with Turner's CNN. Another example is The Disney/Cap Cities/ABC merger, which combines cable, merchandising, theme park, production, film and local media outlets (Barnou, 1999)."

Tags:acquisitions, Alan, Greenspan