Abstract
This paper looks at how online auctions are among the most popular e-commerce destinations on the Web and how eBay in particular has revolutionized the online auction market around the world. It presents a case study to discuss the success of the eBay phenomenon, its business model, competitors, alliances, technologies and recommendations for the future.

Outline
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Customer Protection
SWOT Analysis
Porters Force Analysis
Recommendations
Summary
Bibliography

From the Paper
"eBay makes the majority of its money by taking a small percentage of each transaction, which is a maximum of 8% of the total value (eBay, 2003). eBay has two main mechanisms for charging fees a listing fee which is paid regardless of whether or not the item is sold and a sale fee which depends on the final sale price. For buyers it's an attractive market place, with no fees charged for browsing or purchasing any goods. The eBay auction site is available 24 hours a day, 7 days a week."

Tags:auction, commerce, electronic, internat

Abstract
This paper evaluates the well-known MLQ test, based on certain leadership theories. It reflects whether or not the MLQ test resonates with or conflicts with these leadership theories. It also points out the strengths,weaknesses, and validity of the MLQ test.

From the Paper
"The Multifactor Leadership Questionnaire (MLQ) is a test that looks for leadership ability and it is one that is accepted by a variety of institutions. However, it is important to keep in mind that leadership is "a mature field" (Hunt 2000, p.435). It is something that possesses bodies of theory that is widely accepted. At the same time, there are disputes between various theoretical camps. The MLQ however is a test that is widely used today, but just because it is used a great deal of the time, does not mean it is perfect. The test has flaws. Still, it is something that is relevant in the postmodern world where management is seen as key and testing is necessary to place individuals, particularly in large institutions."

Tags:theory, institutions

Abstract
This case study discusses the failure of Boo.com, its business model, competitors, alliances, technologies and recommendations.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Advertising
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography

From the Paper
"Boo were probably one of the most publicised victims of the Dot.com crash. Boo's concept was to sell top fashion clothing over the Internet at retail price with the aim of creating a global brand. Boo launched in November 1999 and on May 17 2000 Boo had gone out of business. In six short months, Boo had spent $US135 million dollars. Boo has since been purchased by fashionmall.com Inc. in New York, which bought the boo.com domain name, trademarks and other assets. Boo.com has since reopened under the fashionmall.com banner. This case study will examine some of the key factors in Boo's failures."

Tags:swot, market, crash, dotcom

Abstract
This essay is written in an Action Plan format "For implementing an improvement to customer service levels in an organization;" and it comprehensively covers all the necessary areas that involves Customer Service within an organization. The essay is based on an organization, where a lot of information is revealed about the organization to create a greater feel for its operations and employees: two organizational structures (before and after change are implemented) are also revealed. The problems are explained in full, and analyzed, strategies for change are created and an implementation processes is included.

Tags:business, improving, marketing, sales

Abstract
Managers are individuals who are given the task of implementing the objective of management, which is to fulfill the main goals of an organization ?efficiently.? The paper shows that in order to be able to accomplish and fulfill the specific objectives of an organization, management has different functions. These functions are the important concepts and tasks that a manager must follow and implement in order to keep the interests of the personnel and administration of the organization effectively. This paper discusses four functions of management-- planning, organizing, controlling and leading.

From the Paper
"The function of controlling in management requires not only management skills by the manager, but leaders and managers are required to possess social and psychological knowledge of how to deal with groups and individuals within the organization. Controlling includes effective communication among the members of the organization. In controlling, attitudes, perceptions, and motivations of individuals are taken into account by the manager in order to motivate the members to work efficiently and get the work done. Meanwhile, human resources, interpersonal relations, and group dynamics are also concepts that need to be understood by the manager so that if problems or conflicts ever arise within the organization, then the manager can effectively formulate or come up with a solution that will resolve the conflict. Controlling is best applied in decision-making processes, such as negotiations between personnel and administration regarding a new policy that will be implemented or proposed to the organization."

Tags:communication, merchandise

Abstract
Singapore Airlines plans to start up a new business venture, a2, in the Australian domestic aviation market. a2 will introduce Sydney-Melbourne flights in the coming year and link up all major Australian cities by 2006. This paper discusses that the overall marketing goal for a2 is to position itself as the preferred corporate travel airline. The writer provides a thorough marketing plan for the new company including future projections, budgets, costs, competition market and expected profits.

Executive Summary
1 Introduction
2 Goal Setting
3 Situation Analysis
3.1 Market overview
3.2 Opportunities and threats
3.3 Strengths and weaknesses
3.4 Issues
4 Strategy Formulation
4.1 Marketing objectives
4.2 Marketing strategies
5 Action Plan
6 Financial Projections
6.1 Assumptions for the first year
6.2 Three-year projections
7 Resource Allocation and Monitoring
7.1 Budget
7.2 Measurement and review
8 References

From the Paper
"a2's mission is to benefit Australian consumers and businesses by creating a more competitive environment in the current domestic duopoly aviation market. It aims to succeed by making the best out of its competitive advantages through
? strong financial backing from the parent company;
? highly qualified staff; and
? a continuing commitment in research and development.

a2's objective lies in the "product development" quadrant of Ansoff's matrix (Kotler, 2002). That is, it is offering new flight services to existing markets, as charted below."

Tags:airline, budget, industry, marketing, mcom, plan, timetable

Abstract
This paper provides some research into "Positive Accounting Theory" and how it impacts on the economy. The paper begins with an explanation of the theory itself and then offers some statistics and findings regarding the consequences of its use by management.

Contents:
Introduction
Explaining the Theory
Economic Consequences
The Development of Positive Accounting Theory
How Positive Accounting Theory Operates
Management Decisions
Watts and Zimmerman
Research and Findings
An Example of a PAT study
Conclusion

From the Paper
"Positive Accounting Theory and the doctrine of economic consequences helps us to understand why different firms choose different accounting policies, why some managers may object to changes in these policies and why investors may react to the potential impact of an accounting policy change. Accounting policy choices have economic consequences for the various constituencies of financial statement users and though complicating the setting of accounting standards, the source of the pressures driving the process can be explained by the development of a positive theory of the determination of accounting standards."

Tags:choice, policy, management, business

Abstract
This essay critically examines Kurt Lewin's three step change process: "Unfreeze, Change, Refreeze". Strengths and weaknesses of the model are analyzed and finally, suggestions for improving the model are made. The paper shows the different types of change experienced by an organization and how management must deal with them in order to grow.

From the Paper
"UNFREEZING In this first stage, a company must be awakened to a new reality and must disengage from the past, recognizing that the old way of doing things is no longer acceptable (Kanter, R. et al. 1992). Disengaging from the past is critical to the "unfreezing" process because it is difficult for an organization to embrace change until it has isolated the structures and routines that no longer work and has vowed to move beyond them (Kanter, R. et al. 1992). Unfreezing is initiated by recognizing the need for change by identifying driving and restraining forces."

Tags:planned, process, refreezing, step, unfreezing

Abstract
In this paper, the author explores the internal and external influences that can have a predominant effect on an organization and how these pressures can cause organizations to change. The author highlights the new forms of work organizations that have been introduced in many enterprises as a result of these pressures as well as the efforts being made to provide greater efficiency and higher job satisfaction.

From the Paper
"Change is the experience of significant difference. It is above all else, experience. Experiences are personal and individual. People's response to what is supposed to be the same change may be very different. Change disrupted routine, causing people to feel a sense of loss. Change is a process, which occurs continually in life. Change threatens what is known and what makes the future uncertain. The external influences consist of factors external to the industry that may have significant impact on the firm's strategies. A firm cannot typically control its general environment. The external influences consist of much diverse but interrelated part. Here, we will look at segments: competition, technology, international influencers, government regulations/legislation and economic influences. These issues often overlap and developments in one area may influence those in another."

Tags:changes, pressure, external, internal, management, transformation, employees, human, resources

Abstract
Massive corporate mergers are becoming increasingly commonplace in 21st-century America. As one huge merger follows another, the benefits for owners and investors are obvious. The paper argues, however, that for our society as a whole, the consequences seem far less beneficial. When too many large corporations merge, competition is reduced, consequently denying consumers a variety of benefits that they are entitled to in our allegedly free market system. The paper argues that the lack of price reduction and innovation are the two most prominent detriments to society in the face of these industry oligarchies. Because one company owns many businesses, the businesses are all run in virtually the same way, leaving very little room for creativity or competition.

From the Paper
"Time Warner's recent merger with Turner broadcasting created the largest media company in the world. It now owns cable distribution, cable channels, production, music publishing, book and magazine publishing, retail interests, film production and theater chains. An example of possible problems: the 1996 controversy over Time Warner's cable provider not wanting to distribute Fox's 24 hour news channel, a competitor with Turner's CNN. Another example is The Disney/Cap Cities/ABC merger, which combines cable, merchandising, theme park, production, film and local media outlets (Barnou, 1999)."

Tags:acquisitions, Alan, Greenspan