Abstract
This paper examines Delta Airlines' financial and marketing goals and notes how the financial objectives are closely linked to the marketing goals. The paper looks at how Delta focuses on the needs and wants of its customers, as well as how it has been financially affected by the September 11 terrorist attacks. The paper also discusses the areas that Delta intends to target for marketing purposes and where it faces the greatest competition.

From the Paper
"The company's financial objectives and goals are closely linked to its marketing plan. Vicki Escarra, Chief Marketing Officer of Delta Airlines says that the company's singular dedication to the needs and wants of consumers has allowed Delta to survive and thrive in the most difficult market environments (Morris, 2002). One event that shook Delta and the rest of the airlines was the terrorist activities of September 11th. Increased expenses due to security training, cockpit door reinforcement, and insurance costs dramatically altered the airline's fixed overhead costs."

Tags:corporate, travel, industry, domestic, international, airports, seats, flown, miles

Abstract
This paper reviews the kinds of leading-edge signage found in today's major league sports, the information that signage offers beyond mere branding, and the trends in stadium and home-viewer sports advertising.

From the Paper
"In the book, Ballparks (Von Goeben, 2001), there is a black and white photo of the Polo Grounds in New York, taken around 1911, with only two billboards prominently displayed "the billboards advertised "ESCO Hosiery" and "Adlers Gloves" " that probably cost less than a hundred dollars each. That was a lot of money back then. But by 1952, in another photo in the Ballparks depicting a World Series game at Ebbets Field in Brooklyn, signage was taking up most of the interior walls of the stadium. Thirteen billboards at ground level "approximately 30-40 feet wide each" were visible from the left field corner to the scoreboard in right center. And one wonders how much those billboards brought in for the teams. Not very much, in today's dollar terms. But whatever the pittance was, it is dwarfed millions of times over by the $10 million a year Reliant Energy pays in 2003 to be the "sponsor" of the NFL's Houston Texans stadium, or the $7.6 million FedEx pays annually to get its logo "and name" on the Washington Redskins' football field."

Tags:team, logo, sponsor

Abstract
The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders.

From the Paper
"The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders, where such disorders can be interpreted as a response of fashion-industry customers to social and cultural norms that the industry either shapes or leads.

The influence of the fashion industry on medical pathology that arises from eating pathology cannot be understood without an appreciation of the ability of cultural norms to influence a whole range of human behavior within that culture. Equally ..."

Abstract
The paper discusses the problem of patients receiving prescription drugs, which they do not actually need because they see the advertising and demand that their doctors give them these drugs. The paper explores the positions of the American Medical Association and the Federal Drug Association. The author concluded that until the drug companies stop hiding the truth and exploiting their drugs, the federal government should do its best to control what the advertisements say and to eliminate loopholes within the law, so that these ads will stop misinforming the public about what the drugs can actually do.

From the Paper
"Drug companies that portray their drugs to improve substantially the lives of the afflicted individuals are not quick to stress the dangers and serious side effects that can endanger lives. The new drugs advertised have a twenty percent chance of ending in an FDA drug recall or having additional FDA safety warnings placed on their labels within 25 years. Advertisements account for hundreds of millions of dollars every year that drug companies spend."

Tags:loopholes, abuse, ama, fda, patients

Abstract
A critique of the fast food industry that discusses Eric Schlosser's book, "Fast Food Nation" and Morgan Spurlock's documentary film, "Supersize Me". It contends that both present ample evidence that the health and longevity of the American people are being severely damaged by the fast food industry.

From the Paper
"Eric Schlosser's, "Fast Food Nation" uses the truth to persuade his readers of the reality of the facts and opinions presented in his book. Unlike the devious deceptive and manipulative methods used by the fast food industry to stimulate sales on ..."

Tags:obesity, fast, food

Abstract
This paper is an analysis of a case study involving the Gillette company. The writer discusses the company's operations in Indonesia in 1995. Th writer looks at the function of marketing within a company and discusses what Gillette's marketing strategy should be. The writer examines which of the 4 P's of marketing should be manipulated to help Gillette increase sales and profits.

From the Paper
"Marketing is the business function that attempts to address customers' unfulfilled needs and wants. The role of the marketing department in a company is to identify and measure customer wants, needs and determine which of them the company can serve, decide on the appropriate products and services and prices and determine the level and mix of advertising and promotional activities. The most successful marketing managers understand the objectives and resources of their company and make decisions that take into account the constraints the company ... "

Tags:Case study, Harvard Business School, Indonesia, Gillette, price, product, place and promotion, market share

Abstract
This report provides evidence-based arguments as to whether internet gambling should be banned in Australia. The paper lists the features of three on-line gambling sites and rates them in terms of minimizing harm from excessive gambling. The paper then concludes that despite the recent surgence in the number of Internet gambling sites, the Australian government should work to put a stop to it, or at least restrict the ways in which gambling sites become active.

From the Paper
"Internet gambling is a form of interactive gambling through a communication channel such as computer terminal, television or telephone (Productivity Commission's Inquiry Report 2001). Although the use of Internet gambling has increased dramatically over the past few years, there are many disadvantages associated with it. The general benefits and drawbacks of Internet gambling are evaluated below."

Tags:ecasinoland, gambling, hackers

Abstract
This paper describes some of the main theories of selective attention as well as how the selective attention process affects consumers. The paper relates this to advertising, marketing and psychology.

From the Paper
"Selective attention has been the focus of several different theories, which have developed over the years with better understanding of the process and of consumers. Anne Treisman describes selective attention as 'the basic features of interest that consumers respond to' (Attention and Effort), in order to obtain information. A feature is a specific characteristic on a dimension that people analyse during the process of perception. Treisman suggests that 'objects have elementary features that we attend to immediately and automatically' . She believes that the features combine to create an impression of a distinctive object. "

Tags:tresiman, Marketing, Psychology, Broadbent, advertising, billboards

Abstract
This paper looks at the different marketing and business strategies of companies whose business is solely through their website (click-and-click companies) and those whose website is an additional source of sales (brick-and-click); but who physically have a storefront. Their strategies are compared for their effectiveness and ability to reach the audience the companies seek.

From the Paper
"The first characteristic of the Internet store is the importance of the web site. The web site is the basis of the Internet store, with accessibility and ease-of-use determining whether the customer will purchase from the store and return to the store. The web site is the equivalent of a retail store front's location, if it is easy to get to, customers will be more likely to visit it again. Unlike retail stores, the biggest concern is how easy the store is to move around in. Ease-of-use is said to be the most significant factor, with ease-of-use comprising three attributes: how quickly the web site downloads, how easy the first page is to understand and how easy it is to navigate between pages (Kotler 48). Click-and-click retailers have built their businesses based on the online presence and so tend to be aware of how important the web site is. Part of their marketing strategy involves making the web site as convenient and easy-to-use as possible."

Tags:internet, website, user, customer, sales, retail, business, company, online, strategy, content

Abstract
This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.

Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References

From the Paper
"It is extremely important to first understand Burswood's background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."

Tags:mix, gambling, strategy, advertising, perth, resort