Abstract
This paper examines a new business plan for the small but rapidly expanding Australian fast food chain restaurant. The writer discusses the ethical and legal issues when marketing to tweens and when acquiring finance for marketing, as well as the correct way to market to tweens without upsetting laws and still remaining ethical in the process. The paper further explains how branding and image marketing is an excellent opportunity to capture a larger chunk of the tween industry.

Table of Contents:
Introduction
Strategies to Market to Tweens
Ethical/Legal and Business Issues when Marketing to Tweens
Communications
Branding, Image Marketing
Finance
Expectation of Sales
Conclusion/Recommendations

From the Paper
"The Tween market is an ever growing market which has grown from 15% in February 2002 - 40% in December 2004 (Marek 2006, p. 1) and has seen marketers take advantage of Pre teens aged 8-12 in an effort to capitalise on this enormously expanding market. Recent increases in sales in the market segment have seen the small but rapidly expanding Australia fast food chain restaurant want to increase its market share by increasing revenue through intelligent marketing. Tween have influences of parent and their decision making when purchasing products. This report will outline strategies used to market to tweens and the ethical issues involved in the process."

Tags:ethical/legal, and, business, issues, marketing, image, branding

Abstract
Carol Moog's article, "Media Mirrors" deals with the changing advertisements of Maidenfrom lingerie. The paper discusses Moog's point that women went from seeing Maidenform commercials as being interesting and empowering to seeing them as embarrassing. The author of the paper argues against Moog's opinion and challenges the idea that the type of underwear one wears determines whether one believes in oneself or not. The paper also examines the role of men in the advertisements.

From the Paper
"From personal experience and observation, I don't agree with the author of the article. I think that Moog portrays women as not really knowing what they want, and as the kind of people who are extensively swayed by advertising campaigns. Granted, it is the goal of advertisers to sway people to buy their product. However, Moog's article almost sounds as though she does not feel that most women are intelligent enough to make choices in their life based on things that are more important than what type of bra they are wearing. Since the article is written by a woman, it surprises me that the article would give off this kind of impression. However, that is the very definite feeling that I received from it."

Tags:campaign, Omar, Sharif, Corbin, Bernsen

Abstract
This essay examines the media and cultural difference in Hong Kong and Australia in terms of the contents, topics and advertisement in their magazines. The paper begins with an analysis of Australia's media coverage and then compares it with Hong Kong's. Some of the issues discussed are sex in magazines, the quality of the journalism, freedom of speech, advertising and materialism.

From the Paper
"Every country has their culture and network of media. Culture is a code for communication. It is of total accumulation of shared language, many beliefs, customs, activities, interactions, personal relations, institutions and communication patterns of an identifiable group of people (Dodds, 1987:37). It is generally accepted to be learned rather than inherited from childhood from families (Dodds 1987:38). As media is a form of communication, media and culture are inseparable. The media's role in the intercultural communication is complex. Media is the utility in producing modernization and national development (Dodds, 1987:157). It varies across many world nations due to different cultural variable which correlate with media presence."

Tags:journalism, sex, advertise, communication, speech

Abstract
This paper examines the consumer experience with the help of an example the Sharp microwave oven. Although the product is appealing at first, it falls short of expectation during the consumption period. Hence, Sharp should prioritize on improving consumer experience in the consumption period, since this is the time dimension when most consumers are dissatisfied. This paper provides suggestions for improving the consumption experience.

Abstract
Background
Market Industry and Growth
Product Details
Competitor analysis
Customer Profile
The Product Experience
Pre-consumption
Consumption
Post-Consumption
Enhancing the Experience
Conclusion
Bibliography

From the Paper
"Sharp Corporation is one of Japan's oldest and leading manufacturers of electronic goods. Over, the years of the company's existence, it has expanded globally, adapting to the pressures of global change. The company's founder was Tokuji Hayakawa and was named the Hayakawa Electric Industries in 1912 (Timbrell & Tweedie 1998). Its first product was a successful mechanical pencil called 'Ever-Sharp". After World War 2, Hayakawa increased its product line length, breadth and depth by introducing new products and models such as television, calculators and LCD technology. In 1970, the new chairman of the company, Akira Saeki, oversaw an important reorganization of the company intended to establish a new corporate identity and unify product development efforts (Mirabile 1990). Therefore, Hayakawa Electric Industries adopted the name Sharp Corporation. The company broadens its product line in the 1970s and continued expanding its operations worldwide."

Tags:consumption, experience, microvawe, sharp

Abstract
In this article, the writer questions whether items owned by individuals are used to secretly express feelings without speaking. In the course of the essay, the writer draws upon points from various sources in an attempt to discuss the ways in which commodities are used to construct and express sexual identities. The writer concludes that there is no doubt that there is a correlation between the forming and expressing of sexual identity and the purchasing of commodities to heighten that expression or image. The writer maintains that commodities can be used to create an identity, variate an identity or perhaps to just further emphasize an identity.

From the Paper
"In all these cases, there is one association formed between the product and an element. Lynx attracts females. The cause is the application of the fragrance, the effect is that females are attracted. Therefore, it can be assumed that if a male wanted to express his sexual identity he could purchase Lynx with the idea that it will transform him into a guy that would be seen as a sex symbol to other females."
"As we live in a capitalist society, we tend to feel a lack of control over the occurrences in our life as we grow up. This is coupled with the fact that while growing up, the notion that money is power is brought upon us - with power representing happiness. Therefore, it is not surprising that people try to find a possible way to control the environment around them. It was found that consumption offers a form of control over oneself and how one is perceived socially."

Tags:sexuality, superficiality, money, power

Abstract
This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.

Contents:
Abstract
Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Budget
Monitoring System and Control
References

From the Paper
"It is extremely important to first understand Burswood's background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."

Tags:mix, gambling, strategy, advertising, perth, resort

Abstract
Jean Rhys's novel, "Wide Sargasso Sea" can be interpreted as an unflattering account of colonialism in the Caribbean in a time when racial relations were at their worst. The writer demonstrates how the effects of imperialism can victimize one person as they are a source of power to another.

From the Paper
"Antoinette can be viewed in the text as a casualty of the effect of imperialism. The Rochester figure of the text refers to her the lunatic he is tied to for life, but under different circumstances she may not have been a lunatic at all. Her unstable upbringing on the derelict property Coulibri was filled with threats and doubts; both her mother and the community reject her. Antoinette has grown up knowing that she, just like her mother, is a social outcast. To the recently freed Jamaicans her white skin and slave holding family are a reminder of slavery in the past, to them she is the "white cockroach". To English society of the time she is a "white nigger", having the physical features of "any pretty English girl" but in growing up in Jamaica has acquired characteristics and behavior of the Caribbean persona. Antoinette seems to be left without love from the two people she needed it from most, her mother and her husband. These factors, many of which can be accounted for due to racial tension within the region, have led to her insecurities and behavior that entice Rochester into concluding that Antoinette is mad like her Mother before her."

Tags:bronte, colonialism, Caribbean, victimization, racism

Abstract
Diesel is a clothing and fashion company that originated from England in the late 1980's. The company grew quickly domestically and began exporting items to different parts of the world. Currently Diesel have offices in many major cities of the world and have created a defined company image and target market. Steve Marks from Diesel Australia described the age demographic of their target market as male's aged between 16 - 30 and females aged 20 - 35 and other demographic factors have changed significantly over time. The advertising campaigns featured below start in 1992 and finish with some of the more current ads. This paper will show 5 of Diesel's ads and aim to analyze 1) what is being shown in the ad 2) the message that is being pushed and 3) the consumer behavior issues that are relevant to the ads.

From the Paper
\\\"The first of the advertisements was issued in various magazines in May of 1992. The advertisement depicts two young people sitting in the foreground, surrounded by a number of old aged people who appear to be worshiping the sun. These old aged people in an enclosed concrete and metal area surrounded by sun-beds that tan artificially. The \\\\\\\'Diesel people\\\\\\\' (the two young people who wear the actual clothes) have their backs to this rather grotesque scene. The old ages people in the back of the shot all wear very similar bathers and stand like clones of one another. The Diesel people in contrast are positioned away from these other characters assuming they have personality and individuality. This contrast alone works in favor of the clothes, as it connotes that Diesel provide an effective means of proving one\\\\\\\'s individuality.\\\"

Tags:advertising, campaigns, deisel, printing, clothing, fashion, England, publicity, consumer, behaviour

Abstract
This paper states that P&G's rise to the top was predicated on innovation, in product development, market research and in advertising. The author believes that not only is P&G's in touch with the pulse of the world's culture but also they have been active contributors to that culture's formulation. The author relates that the name Procter and Gamble is known to consumers around the globe because the company has consistently maintained one of the largest advertising budget of any consumer company in the world.

Table of Contents
Introduction
History
Segmentation
Brand Loyalty
A Deal with the Devil
Price Wars
Future

From the Paper
"P&G was founded in 1837 when a Cincinnati father suggested that the two men married to his daughters, one a candle maker, the other a soap maker, should form a company together. The brother-in-laws, William Proctor and James Gamble, both Irish immigrants had settled in Cincinnati and met through the sisters they married. Each invested about $3500 a piece to form the start-up of a company that specialized in making soap and candles. In 1850, their trademark moon and stars logo began to appear on all their products. That trademark would become a source of P&G's greatest marketing setback, when it was falsely linked to Satanism a hundred years later."

Tags:soap, segmentation, brand, trademark, product

Abstract
This paper provides an analysis of the Harley Davidson company. The writer shows how Harley has used a unique approach to branding and maintaining an alignment between their corporate vision, culture and image. They have used many different methods to achieve a blend of active corporatism while still keeping their consumers feeling as though they "own" the brand and products associated with it.

From the Paper
"Harley Davidson promotes the image that "things are different on a Harley". The most important feeling they promote with their brand is freedom. Freedom of life, freedom of the open road, freedom of the individual. It is said that no two Harley's are the same. From production to consumption, the owner is involved in the process of creating their own freedom, and living the Harley dream. Their bike becomes their own self-expression, and they live the lifestyle that they perceive to be a part of owning that bike. This is also done with the management team, as well as the CEO."

Tags:advertising, brand, corporate, culture, davidson, harley, image, vision